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					CCB8C46F0D02C85E2C9A04D3C55BDDB0
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	author={{Past. Dr.Abomaye-Nimenibo} and {Williams AminadokiariSamuel} and {Effiong, BlessingJames} and {Obong University}},
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	publisher={Global Journals Organisation}1924176
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	title={{Effect of Customer Relationship Management on Customer Satisfaction and Loyalty}}
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	author={{
			EBKhedkar
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	journal={{International Journal of Management}}
		
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	year={2015}
		
	

}

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	title={{Marketing Management (14th Ed}}
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	title={{Principles of Marketing}}
				Harlow
		
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	publisher={Pearson press}
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	,
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	title={{Impact of Customer Relationship Management on Loyalty in Indian Banking Sector-An Empirical Study}}
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	author={{
			VKrishnamoorthy
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}

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	year={2008}
		
	

}

@incollection{b81,
	
	
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	title={{Relationships among Service Quality, Customer Satisfaction and Profitability in the Taiwanese Banking Industry}}
		,
	author={{
			MCLee
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			ISHwan
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}

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	title={{Customer Retention Strategies Implemented by Fast Food Outlets in the Gauteng, Western Cape, and KwaZulu-Natal Provinces of South Africa-A focus on something Fishy, Nando's and Steers}}
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			MRLombard
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			1
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}

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			WFMasroujeh
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			Islamic University of Gaza-Gaza Palestine
		
	
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			MatriBen Jemaa
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	title={{The Commitment-trust theory of relationship marketing}}
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}

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}

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}

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}

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}

@incollection{b103,
	
	
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}

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@incollection{b107,
	
	
		,
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			2
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}

@incollection{b108,
	
	
		,
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			2
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}

@incollection{b109,
	
	
		,
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			2
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}

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}

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}

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@incollection{b114,
	
	
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}

@incollection{b116,
	
	
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@incollection{b123,
	
	
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}

@incollection{b132,
	
	
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}

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@incollection{b136,
	
	
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@incollection{b138,
	
	
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@incollection{b140,
	
	
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@incollection{b141,
	
	
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@incollection{b143,
	
	
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@incollection{b146,
	
	
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}

@incollection{b147,
	
	
		,
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}

@incollection{b148,
	
	
		,
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}