@incollection{,
	
					
					
					B6F9D7B6830A7C3D2CCC3F915DA7E508
				,
	author={{Dr. ViweMrwebi} and {Tshwane University of Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1932942
}

@book{b0,
	
	
		,
	title={{The Handbook of Marketing Management}}
		,
	author={{
			GGAtwell
		}}
		
			,
	year={2013}
			,
	publisher={New World Publishers}
			,
	address={Chicago}
		
	
	,
	note={3rd ed}

}

@incollection{b1,
	
	
		,
	title={{Consumer Awareness of Sponsorship at Grassroots Sport Events}}
		,
	author={{
			KSBarnes
		} and {
			KWCurtsey
		}}
		
	
	
		,
	journal={{Journal of Sport Marketing}}
		
			4
			
			,
	year={2013}
		
	

}

@incollection{b2,
	
	
		,
	title={{A Model of Customer Loyalty in the Retail Sector}}
		,
	author={{
			NMBeerli
		} and {
			JDMartin
		} and {
			SDQuintana
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing Management}}
		
			12
			
			,
	year={2014}
		
	

}

@incollection{b3,
	
	
		,
	title={{A Look at The Brands that Stole Zimbabwe}}
		,
	author={{
			FKBlackmore
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			43
			
			,
	year={2016}
		
	

}

@incollection{b4,
	
	
		,
	title={{The Value Chain Analysis of Delta Beverages}}
		,
	author={{
			EWBotha
		}}
	
	
		,
	journal={{Journal of Operations Management}}
		
			14
			
			,
	year={2013}
		
	

}

@book{b5,
	
	
		,
	title={{Social Media and the Marketing Mix}}
		,
	author={{
			KPBradley
		}}
		
			,
	year={2014}
			,
	publisher={John Wiley}
			,
	address={New Jersey}
		
	
	,
	note={2nd ed}

}

@incollection{b6,
	
	
		,
	title={{Satisfying Modern Day Customers with Modern Trends in Business}}
		,
	author={{
			FHBrink
		} and {
			FVBerndt
		}}
		
	
	
		,
	journal={{European Journal of Marketing Management}}
		
			34
			
			,
	year={2017}
		
	

}

@incollection{b7,
	
	
		,
	title={{The Research Methodology}}
		,
	author={{
			MLChristy
		}}
	
	
		,
	journal={{International Journal of Social Studies}}
		
			12
			
			,
	year={2013}
		
	

}

@book{b8,
	
	
		,
	author={{
			TBCornwell
		}}
		,
	title={{Sponsorship -Linked Marketing Development. Sport Marketing Quartelry}}
				III
		
			,
	year={2015}
			
		
	

}

@incollection{b9,
	
	
		,
	title={{International Comparative Research: Theory, Methods and Practice}}
		,
	author={{
			LDDaniels
		}}
	
	
		,
	journal={{International Journal of Marketing Management}}
		
			23
			
			,
	year={2012}
		
	

}

@incollection{b10,
	
	
		,
	title={{Marketing Management: The Impact of Social Media}}
		,
	author={{
			FSDickens
		}}
	
	
		,
	journal={{International Journal of Marketing Mangement}}
		
			34
			
			,
	year={2015}
		
	

}

@incollection{b11,
	
	
		,
	title={{The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs}}
		,
	author={{
			CDownes
		} and {
			SWare
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			32
			
			,
	year={2017}
		
	

}

@book{b12,
	
	
		,
	title={{Cross-National Research Methodology}}
		,
	author={{
			JEFisher
		}}
		
			,
	year={2013}
			,
	publisher={Sage Publications}
			,
	address={London}
		
	

}

@book{b13,
	
	
		,
	title={{An Introduction to Qualitative Research}}
		,
	author={{
			UFlick
		}}
		
			,
	year={2015}
			,
	publisher={Sage Publication}
			,
	address={London}
		
	

}

@book{b14,
	
	
		,
	title={{Competitive Advantages and Distincitve Capabilities}}
		,
	author={{
			FAGordon
		}}
		
			,
	year={2013}
			,
	publisher={Juta and Co}
			,
	address={Durban}
		
	

}

@book{b15,
	
	
		,
	title={{The Dilemma of Qualitative Methodology}}
		,
	author={{
			MHemmesley
		}}
		
			,
	year={2014}
			,
	publisher={Oxford University Press}
			,
	address={Oxford}
		
	

}

@book{b16,
	
	
		,
	title={{Combining Methods: A key to Understanding Complexity in Societies}}
		,
	author={{
			LJameson
		}}
		
			,
	year={2015}
			,
	publisher={McGraw Hill Publishers}
			,
	address={Cape Town}
		
	
	,
	note={2nd ed}

}

@incollection{b17,
	
	
		,
	title={{The Competent Research Methodology}}
		,
	author={{
			LFJeremy
		}}
	
	
		,
	journal={{Journal of Education}}
		
			8
			
			,
	year={2014}
		
	

}

@incollection{b18,
	
	
		,
	title={{Marketing Management}}
		,
	author={{
			DKotler
		} and {
			DKeller
		}}
		
	
	
		,
	journal={{International Journal of Marketing Management}}
		
			23
			
			,
	year={2012}
		
	

}

@incollection{b19,
	
	
		,
	title={{The Evaluation of BPR and TQM}}
		,
	author={{
			HRLarry
		}}
	
	
		,
	journal={{Journal of Supply Chain Management}}
		
			12
			
			,
	year={2016}
		
	

}

@incollection{b20,
	
	
		,
	title={{Competitive Advantages and Information Management Systems}}
		,
	author={{
			KNLawson
		}}
	
	
		,
	journal={{Information Management Systems Journal}}
		
			31
			
			,
	year={2015}
		
	

}

@book{b21,
	
	
		,
	title={{Crafting and Executing Strategy: Creating Sustainable High Performance Organisations}}
		,
	author={{
			KHLeeuw
		} and {
			GEMonty
		} and {
			JTPameon
		}}
		
		
		
			,
	year={2014}
			,
	publisher={McGraw Hill Publishers}
			,
	address={Berkshire}
		
	
	,
	note={4th ed}

}

@book{b22,
	
	
		,
	title={{Economic Growth and Economic Development}}
		,
	author={{
			SMartins
		}}
		
			,
	year={2014}
			,
	publisher={Sage Publichers}
			,
	address={Chicago}
		
	
	,
	note={13th ed}

}

@incollection{b23,
	
	
		,
	title={{Why Sampling Techniques}}
		,
	author={{
			JSMavis
		}}
	
	
		,
	journal={{Journal of Industrial Pychology}}
		
			43
			
			,
	year={2014}
		
	

}

@incollection{b24,
	
	
		,
	title={{}}
		,
	author={{
			FRMcmillan
		}}
	
	
		,
	journal={{Business Research Methods. Chicago: New World Publishers}}
		
			,
	year={2016}
		
	

}

@book{b25,
	
	
		,
	title={{Social Research: Theory and Practice}}
		,
	author={{
			JKMiles
		}}
		
			,
	year={2014}
			,
	publisher={Longman Publishers}
			,
	address={New York}
		
	

}

@book{b26,
	
	
		,
	title={{Qualitative Data Analysis: A Methods Sourcebook}}
		,
	author={{
			HBMiles
		} and {
			AMHuberman
		} and {
			JSaldana
		}}
		
		
		
			,
	year={2014}
			,
	publisher={SAGE Publications}
		
	
	,
	note={3rd ed. Thousand Oaks}

}

@book{b27,
	
	
		,
	title={{Methodology: The Sampling Strategy}}
		,
	author={{
			LOMoser
		}}
		
			,
	year={2015}
			,
	publisher={Longman Publishers}
			,
	address={New Delhi}
		
	

}

@incollection{b28,
	
	
		,
	title={{Customer Relationship Management: Value Chain Analysis}}
		,
	author={{
			IPMuller
		}}
	
	
		,
	journal={{International Journal of Operations Manageemnt}}
		
			31
			
			,
	year={2015}
		
	

}

@book{b29,
	
	
		,
	title={{Comparative Methodology: Theory and Practice in International Social Research}}
		,
	author={{
			EOyen
		}}
		
			,
	year={2013}
			,
	publisher={New Age Publishing}
			,
	address={Dublin}
		
	

}

@incollection{b30,
	
	
		,
	title={{The Generic Strategies}}
		,
	author={{
			MPorter
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			,
	year={1985}
		
	
	,
	note={2nd ed}

}

@incollection{b31,
	
	
		,
	title={{THe Logic of Comparative Social Inquiry}}
		,
	author={{
			HNPrice
		}}
	
	
		,
	journal={{Journal of Social Research}}
		
			32
			
			,
	year={2014}
		
	

}

@incollection{b32,
	
	
		,
	title={{Importance of Emperical Studies in Current Studies}}
		,
	author={{
			DRichardson
		}}
	
	
		,
	journal={{Journal of Social Research}}
		
			38
			
			,
	year={2014}
		
	

}

@incollection{b33,
	
	
		,
	title={{}}
		,
	author={{
			JRSaldana
		}}
	
	
		,
	journal={{Business Research Methods}}
		
			,
	year={2012}
			,
	publisher={McGraw Hill Publishers}
		
	

}

@book{b34,
	
	
		,
	title={{Social Sciences: Cross-National Research Methods}}
		,
	author={{
			LSSaunders
		}}
		
			,
	year={2016}
			,
	publisher={John Wiley and Sons}
			,
	address={New Jersey}
		
	

}

@book{b35,
	
	
		,
	title={{Research Methods for Business Students}}
		,
	author={{
			MNSaunders
		} and {
			PLewis
		} and {
			AThornhill
		}}
		
		
		
			,
	year={2015}
			,
	publisher={John Wiley and Sons}
			,
	address={New Jersey}
		
	
	,
	note={7th ed}

}

@incollection{b36,
	
	
		,
	title={{The Mining Sector: Value Chain Analysis}}
		,
	author={{
			VZSharma
		}}
	
	
		,
	journal={{Journal of Sustainable Development}}
		
			33
			
			,
	year={2012}
		
	

}

@book{b37,
	
	
		,
	title={{Management Informations Systems}}
		,
	author={{
			FRSmith
		}}
		
			,
	year={2013}
			,
	publisher={New World Publishers}
			,
	address={New Jersey}
		
	
	,
	note={4th ed}

}

@book{b38,
	
	
		,
	title={{The Palgrace Handbook of Research Design in Business and Management}}
		,
	author={{
			KDStrang
		}}
		
			,
	year={2015}
			,
	publisher={Palgrave Macmillan}
			,
	address={New York City}
		
	

}

@book{b39,
	
	
		,
	title={{}}
		,
	author={{
			DStrokes
		} and {
			LWendy
		}}
		
		
			,
	year={2008}
			,
	publisher={Thompson Learning}
		
	

}

@book{b40,
	
	
		,
	title={{Marketing Management Studies: Theory and Practice}}
		,
	author={{
			KOSzwarc
		}}
		
			,
	year={2015}
			,
	publisher={Pearson Education Books}
			,
	address={New Castle}
		
	

}

@book{b41,
	
	
		,
	title={{The Marketing Manager}}
		,
	author={{
			EATaylor
		}}
		
			,
	year={2014}
			,
	publisher={Longman Publishers}
			,
	address={New Delhi}
		
	
	,
	note={5th ed}

}

@incollection{b42,
	
	
		,
	title={{Sport Sponsorship: Dimensions and Effects and Implications}}
		,
	author={{
			FGTribou
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			43
			
			,
	year={2012}
		
	

}

@book{b43,
	
	
		,
	title={{Scholary Research: Some Guidelines to Ethically Responsible Decisions}}
		,
	author={{
			MVan Heerden
		} and {
			XCThani
		}}
		
		
			,
	year={2010}
			,
	publisher={Administratio Publica}
			
			,
	address={VI}
		
	

}

@book{b44,
	
	
		,
	title={{Cross National Research Designs}}
		,
	author={{
			SDVaus
		}}
		
			,
	year={2013}
			,
	publisher={Pearson Education Books}
			,
	address={New Delhi}
		
	
	,
	note={4th ed}

}

@incollection{b45,
	
	
		,
	title={{Factors Influencinf the Business Viability of Local Apparel Traders within a Liberated Market}}
		,
	author={{
			BWallen
		}}
	
	
		,
	journal={{International Journal of Marketing Management}}
		
			
			,
	year={2004}
		
	
	,
	note={III(4)}

}

@incollection{b46,
	
	
		,
	title={{A Look at The Brands that Stole Zimbabwe}}
		,
	author={{
			FKWendy
		}}
	
	
		,
	journal={{Jounrla of Marketing Management}}
		
			II
			3
			
			,
	year={2008}
		
	

}

@book{b47,
	
	
		,
	title={{The Art of Choosing the Research Design}}
		,
	author={{
			HRWinters
		}}
		
			,
	year={2014}
			,
	publisher={Green Publishers}
			,
	address={Chicago}
		
	

}

@book{b48,
	
	
		,
	title={{Social Responsibility: Sponsorship and Marketing Capabilities}}
		,
	author={{
			FMYero
		}}
		
			,
	year={2013}
			,
	publisher={Sage Publications}
			,
	address={Toronto}
		
	

}

@book{b49,
	
	
		,
	title={{Case Study Research: Design and Methods}}
		,
	author={{
			RKYin
		}}
		
			,
	year={2014}
			,
	publisher={SAGE Publications}
			,
	address={Thousand Oaks}
		
	
	,
	note={5th ed}

}

@book{b50,
	
	
		,
	author={{
			WGZikmund
		}}
		,
	title={{Business Research Methods. 14th ed. New Delhi: Cengage Learning}}
				
			,
	year={2015}
		
	

}