@incollection{,
	
					
					
					DF54A1093027A98A04A63929E4CA9223
				,
	author={{IsratJahan} and {Kamrul HasanBhuiyan} and {}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1931519
}

@book{b0,
	
	
		,
	title={{Integrated advertising, promotion & marketing communications. Upper Saddle River}}
		,
	author={{
			KClow
		} and {
			D; N JBaack
		}}
		
		
			,
	year={2004}
			,
	publisher={Pearson Prentice Hall}
		
	

}

@book{b1,
	
	
		,
	title={{Managing the non-profit organization}}
		,
	author={{
			PDrucker
		}}
		
			,
	year={2010}
			,
	publisher={HarperCollins}
			,
	address={New York, N.Y.}
		
	

}

@incollection{b2,
	
	
		,
	author={{
			VGauri
		} and {
			JGalef
		}}
		
	
	
		,
	booktitle={{NGOs in Bangladesh: Activities, resources, and governance}}
				
			,
	year={2005}
			33
			
		
	

}

@book{b3,
	
	
		,
	title={{}}
		,
	author={{
			IGraham
		}}
		
			,
	year={2009}
			,
	publisher={QEB Pub}
			,
	address={Mankato, Minn}
		
	

}

@incollection{b4,
	
	
		,
	title={{The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization}}
		,
	author={{
			SKnox
		} and {
			CGruar
		}}
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			75
			2
			
			,
	year={2007}
		
	

}

@book{b5,
	
	
		,
	title={{Strategic marketing for nonprofit organizations}}
		,
	author={{
			PKotler
		} and {
			AAndreasen
		}}
		
		
			,
	year={2006}
			,
	publisher={Prentice Hall}
			,
	address={New Jersey}
		
	

}

@book{b6,
	
	
		,
	title={{}}
		,
	author={{
			PKotler
		} and {
			PKotler
		}}
		
		,
	editor={Marketing. Frenchs Forest, N.S.W.}
		
			,
	year={2010}
			,
	publisher={Pearson Australia}
		
	

}

@book{b7,
	
	
		,
	title={{Marketing research}}
		,
	author={{
			NMalhotra
		}}
		
			,
	year={2009}
			,
	publisher={Prentice Hall}
			,
	address={Upper Saddle River, NJ}
		
	

}

@book{b8,
	
	
		,
	title={{Communication}}
		,
	author={{
			JParker
		}}
		
			,
	year={2010}
			,
	publisher={Weigl Publishers}
			,
	address={New York}
		
	

}

@book{b9,
	
	
		,
	title={{Nonprofit marketing. Los Angels, Calif}}
		,
	author={{
			LParsons
		} and {
			PMaclaran
		} and {
			MTadajewski
		}}
		
		
		
			,
	year={2008}
			,
	publisher={SAGE}
		
	

}

@book{b10,
	
	
		,
	title={{Strategic communications for nonprofit organizations}}
		,
	author={{
			SPatterson
		} and {
			JRadtke
		} and {
			JRadtke
		}}
		
		
		
			,
	year={2009}
			,
	publisher={Wiley}
			,
	address={Hoboken, N.J.}
		
	

}

@book{b11,
	
	
		,
	title={{}}
		,
	author={{
			CRayudu
		}}
		,
	editor={Communication. Mumbai}
		
			,
	year={2010}
			,
	publisher={Himalaya Pub. House}
		
	

}

@incollection{b12,
	
	
		,
	title={{The impact of integrated organizational communication on organizational sustainability}}
		,
	author={{
			MSueldo
		}}
	
	
		,
	journal={{Management of Organizations: Systematic Research}}
		
			75
			
			,
	year={2016}
		
	

}

@book{b13,
	
	
		,
	title={{Nonprofit marketing}}
		,
	author={{
			WWymer
		} and {
			PKnowles
		} and {
			RGomes
		}}
		
		
		
			,
	year={2006}
			,
	publisher={SAGE Publications}
			,
	address={Thousand Oaks}
		
	

}

@book{b14,
	
	
		,
	title={{Case Study Research}}
		,
	author={{
			RKYin
		}}
		
			,
	year={1984}
			,
	publisher={SAGE Publications}
			,
	address={Beverly Hills, CA, USA}
		
	

}