@incollection{,
	
					
					
					138FFA008CA99B02449A92EF6C665DAA
					10.1016/j.jretai.2011.04.007
				,
	author={{Juhora JaminJuha} and {Leading University, Sylhet}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}19316
}

@incollection{b0,
	
	
		,
	title={{A study of the impact of social media on consumers}}
		,
	author={{
			MNHajli
		}}
		10.2501/UMR-2014-025
		
	
	
		,
	journal={{International Journal of Market Research}}
		
			56
			
			,
	year={2013. January}
		
	

}

@incollection{b1,
	
	
		,
	title={{Social media and its role in marketing}}
		,
	author={{
			SNeti
		}}
		10.4172/2151-6219.1000203
		
	
	
		,
	journal={{International Journal of Enterprise Computing and Business Systems}}
		
			1
			
			,
	year={2011}
		
	

}

@incollection{b2,
	
	
		,
	title={{Impact of Social Media on Marketing}}
		,
	author={{
			RKaushik
		}}
		10.1109/HICSS.2010.412.Breithbarth
		
	
	
		,
	journal={{IJCEM International Journal of Computational Engineering & Management ISSN}}
		
			15
			2
			
			,
	year={2012}
		
	

}

@incollection{b3,
	
	
		,
	title={{New learning network paradigm: Communities of objectives, croudsourcing, wikis and open source}}
		,
	author={{
			JAlbors
		} and {
			JCRamos
		} and {
			JLHervas
		}}
		
		
	
	
		,
	journal={{International Journal of Information Management}}
		
			28
			
			,
	year={2008}
		
	

}

@incollection{b4,
	
	
		,
	title={{The next practice in value creation}}
		,
	author={{
			DKPrahalad
		} and {
			VRamaswamy
		}}
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			18
			3
			
			,
	year={2004}
		
	
	,
	note={Co-creation Experiences}

}

@book{b5,
	
	
		,
	title={{The new age of innovation: Driving co-created value through Global Networks}}
		,
	author={{
			CKPrahalad
		} and {
			MSKrishnan
		}}
		
		
			,
	year={2008}
			,
	publisher={McGraw-Hill}
		
	

}

@book{b6,
	
	
		,
	title={{The Long Tail, Why the future of business is selling less of more, Hyperion}}
		,
	author={{
			CAnderson
		}}
		
			,
	year={2006}
			,
	address={New York}
		
	

}

@incollection{b7,
	
	
		,
	title={{Virtual community attraction: why people hang out online}}
		,
	author={{
			CMRidings
		} and {
			Dßc Gefen
		}}
		
	
	
		,
	journal={{Journal of Computer-Mediated Communication}}
		
			10
			
			,
	year={2004}
		
	

}

@book{b8,
	
	
		,
	title={{A Marketer's Guide to the New Social Media The New Influencers}}
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	author={{
			PaulGillin
		}}
		
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	year={2007}
		
	

}

@book{b9,
	
	
		,
	title={{The new community rules: Marketing on the social web}}
		,
	author={{
			TWeinberg
		}}
		
			,
	year={2009}
			,
	address={Sebastopol, CA: O'Reilly Media, Inc}
		
	

}

@incollection{b10,
	
	
		,
	title={{Integrated Online Marketing Communication: Implementation and Management}}
		,
	author={{
			CGurau
		}}
		10.1108/13632540810881974
		
	
	
		,
	journal={{Journal of Communication Management}}
		
			12
			
			,
	year={2008}
		
	

}

@book{b11,
	
	
		,
	title={{Learning to solve problems with technology: A constructivist perspective, 2nd}}
		,
	author={{
			DHJonassen
		} and {
			JHowland
		} and {
			JMoore
		} and {
			RMMarra
		}}
		
		
		
		10.1108/13632540810881974
		,
	editor={Merrill/Prentice-Hall}
		
			,
	year={2003}
			,
	address={Ed. Columbus, OH}
		
	

}

@incollection{b12,
	
	
		,
	title={{A doubleedged sword to force posterior dominance of Hox genes}}
		,
	author={{
			NPSingh
		} and {
			RKMishra
		}}
		
		10.1002/bies.20847
		
	
	
		,
	journal={{BioEssays}}
		
			30
			11-12
			
			,
	year={2008}
		
	

}

@book{b13,
	
	
		,
	title={{Social Media Marketing: The Next Generation of Business Engagement}}
		,
	author={{
			DEvans
		} and {
			JMckee
		}}
		
		
			,
	year={2010}
			,
	publisher={John Wiley and Sons}
			,
	address={Indiana}
		
	

}

@incollection{b14,
	
	
		,
	title={{The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y}}
		,
	author={{
			BKBalakrishnan
		} and {
			MIDahnil
		} and {
			WJYi
		}}
		
		
	
	
		,
	journal={{Procedia-Social and Behavioral Sciences}}
		
			148
			
			,
	year={2014}
		
	

}

@incollection{b15,
	
	
		,
	title={{Consumer-generated versus marketer-generated websites in consumer decision making}}
		,
	author={{
			FBronner
		}}
	
	
		,
	journal={{JMRS: the journal of the Market Research Society}}
		
			52
			2
			,
	year={2010}
		
	
	,
	note={International journal of market research}

}

@book{b16,
	
	
		,
	title={{Social media marketing: advantages and disadvantages}}
		,
	author={{
			RNadaraja
		} and {
			RYazdanifard
		}}
		
		
		
			,
	year={2013}
			
		
		
			Center of Southern New Hempshire University
		
	

}

@incollection{b17,
	
	
		,
	title={{Help me, I'm fat! Social support in online weight loss networks}}
		,
	author={{
			Ballantine
		} and {
			RJStephenson
		}}
		
	
	
		,
	journal={{Journal of Consumer Behaviour}}
		
			10
			
			,
	year={2011}
		
	

}

@book{b18,
	
	
		,
	title={{Social Media as a Marketing tool: A Literature Review. Marketing i Zarz?dzanie}}
		,
	author={{
			HPaquette
		}}
		10.18276/miz.2016.46-05
		
		
			,
	year={2013}
			
		
	

}

@incollection{b19,
	
	
		,
	title={{How Brands can Create Social Currency-a Framework for Managing Brands in a New Era}}
		,
	author={{
			MarkusZinnbauer
		} and {
			TobiasHoner
		}}
		
		10.18276/miz.2016.46-05
	
	
		,
	journal={{Marketing Review St. Gallen}}
		
			28
			
			,
	year={2011}
		
	

}

@incollection{b20,
	
	
		,
	title={{Innovations in Shopper Marketing: Current Insights and Future 24}}
		,
	author={{
			VenkateshShankar
		} and {
			JefferyInman
		} and {
			MuraliMantrala
		} and {
			EileenKelley
		} and {
			RossRizley ; Steinman
		} and {
			MLHawkins
		} and {
			M
		}}
		
		
		
		
		
		
	
	
		,
	journal={{Intellectual Property & Technology Law Journal}}
		
			22
			8
			
			,
	year={2011. 2010}
		
	
	,
	note={When marketing through social media, legal risks can go viral}

}

@incollection{b21,
	
	
		,
	title={{The exploration of internet marketing strategy by search engine optimization : A critical review and comparison}}
		,
	author={{
			C.-YChen
		} and {
			B.-YShih
		} and {
			Z.-SChen
		} and {
			T.-HChen
		}}
		
		
		
		10.5897/AJBM10.1417
		
	
	
		,
	journal={{African Journal of Business Management}}
		
			5
			12
			
			,
	year={2011}
		
	

}

@incollection{b22,
	
	
		,
	author={{
			VBajpai
		} and {
			DPandey
		} and {
			MShriwas
		}}
		
		
		
	
	
		,
	booktitle={{Social Media Marketing}}
				
			,
	year={2012}
			1
		
	

}

@incollection{b23,
	
	
		,
	title={{Sentiment toward marketing: Should we care about consumer alienation and readiness to use technology}}
		,
	author={{
			TMady
		}}
	
	
		,
	journal={{Journal of Consumer Behaviour}}
		
			10
			
			,
	year={2011}
		
	

}

@incollection{b24,
	
	
		,
	title={{Self-Enhancement as a Motivation for Sharing Online Advertising}}
		,
	author={{
			DavidGTaylor
		} and {
			DavidStrutton
		} and {
			KennethThompson
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			12
			
			,
	year={2012}
		
	

}

@book{b25,
	
	
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	title={{The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook. Working Papers (Faculty) --Stanford Graduate School of Business}}
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	author={{
			DLee
		} and {
			KHosanagar
		} and {
			HSNair
		}}
		
		
		
			,
	year={2014. 2013}
			
		
	

}

@book{b26,
	
	
		,
	title={{Power to the people social media tracker}}
		
		
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	year={2008}
		
		
			Universal McCann.
		
	

}