@incollection{, 2158905999FFCEA544BE8FBDF8633A19 , author={{Muhammad ZafeerShahid} and {GangLi} and {North China University of Water Resources and Electric Power}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1922733 } @book{b0, , title={{Google's Demis Hassabis -misuse of artificial intelligence 'could do harm}} , author={{ KAhmed }} , year={2015. September 16} } @book{b1, , title={{}} , author={{ Accessed }} , year={6 November 2018} } @book{b2, , title={{Artificial Intelligence: The Next Digital Frontier}} , author={{ JBughin } and { EHazan } and { JManyika } and { JWoetzel }} , year={2017} , publisher={McKinsey Global Institute} } @book{b3, , title={{Artificial Intelligence: Marketing's Game Changer -IGI Global}} , author={{ BHoanca } and { EForrest }} , year={2015} } @book{b4, , title={{The Marketer's Guide to Artificial Intelligence Terminology}} , author={{ MKaput }} , year={2016. November 1. 6 November 2018} } @book{b5, , title={{Marketing Management. 14th Edition. Pearson Education}} , author={{ P;Kotler } and { KKeller }} , year={2012} , address={Upper Saddle River} } @incollection{b6, , title={{Human vs. Computer Go: Review and Prospect}} , author={{ CLee } and { MWang } and { SYen } and { TWei } and { IWu } and { PChou } and { TYang }} , journal={{IEEE Computational Intelligence Magazine}} , year={2016. August} } @book{b7, , title={{Data mining: machine learning, statistics, and databases}} , author={{ HMannila }} , year={1996. 7 November 2018} } @incollection{b8, , title={{Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights}} , author={{ FMartínez-López } and { JCasillas }} , journal={{Industrial Marketing Management}} 42 4 , year={2013} } @book{b9, , title={{What is Artificial Intelligence}} , author={{ JMccarthy }} , year={2007. November 2018} } @book{b10, , title={{Foundations of Machine Learning}} , author={{ M;Mohri } and { Rostamizadeh } and { ATalwalkar }} , year={2012} Massachusetts Institute of Technology } @book{b11, , title={{Fundamental Issues of Artificial Intelligence}} , author={{ VCMüller }} , year={2016} , publisher={Springer Nature} } @incollection{b12, , title={{The 5P's of Marketing Artificial Intelligence. Marketing artificial intelligence institute blog}} , author={{ PRoetzer }} , booktitle={{hstc=96041603.f6a6d6b1bf0af98d2cc794545b23b 8ed.1501510789624.1511266825703.15116969002 72.9&__hssc=96041603.1.1511696900272&__hsfp =928892310}} , year={2017. November 2018} } @book{b13, , author={{ S &Russell } and { PNorvig }} , title={{Artificial Intelligence: A Modern Approach}} Upper Saddle River , publisher={Pearson Education} , year={2010} , note={Third edition} } @book{b14, , title={{Artificial Intelligence for Marketing: Practical Applications}} , author={{ JSterne }} , year={2017} , publisher={John Wiley & Sons, Inc} } @incollection{b15, , title={{Marketing and artificial intelligence: Great opportunities, reluctant partners}} , author={{ BWierenga }} , booktitle={{Marketing intelligent systems using soft computing}} Berlin, Heidelberg , publisher={Springer} , year={2010} } @book{b16, , author={{ BWierenga } and { GHVan Bruggen }} , title={{Marketing management support systems: Principles, tools, and implementation}} , publisher={Springer Science & Business Media} , year={2000} 10 } @incollection{b17, , title={{Marketing decision support systems: Adoption, use, and satisfaction}} , author={{ BWierenga } and { POphuis }} , journal={{International Journal of Research in Marketing}} 14 3 , year={1997} } @incollection{b18, , title={{The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems}} , author={{ BWierenga } and { GVan Bruggen }} , journal={{Journal of Marketing}} 61 3 21 , year={1997} }