@incollection{,
	
					
					
					01CC85192C676E1931C01CABADCD5CC4
				,
	author={{KhaledMahmud} and {Tazbin ZamanShouro} and {University of Dhaka}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1921725
}

@incollection{b0,
	
	
		,
	title={{The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana}}
		,
	author={{
			GAmoako
		} and {
			KDartey-Baah
		} and {
			RDzogbenuku
		} and {
			SKwesie Junior
		}}
		
		
		
	
	
		,
	journal={{African Journal of Marketing Management}}
		
			4
			,
	year={2012}
		
	

}

@book{b1,
	
	
		,
	title={{Building brands through event sponsorships: Providing on-site audiences with a vivid brand experience}}
		,
	author={{
			CFCoppetti
		} and {
			TTomczak
		} and {
			TBieger
		}}
		
		
		
			,
	year={2004}
			,
	publisher={Verlag nicht ermittelbar}
		
	
	,
	note={PhD Thesis}

}

@book{b2,
	
	
		,
	author={{
			TBCornwell
		}}
		,
	title={{Sponsorship in Marketing: Effective Communication through Sports, Arts and Events}}
				Routledge
		
			,
	year={2014}
		
	

}

@book{b3,
	
	
		,
	title={{Routledge Handbook of Sports Sponsorship: Successful Strategies}}
		,
	author={{
			AFerrand
		} and {
			LTorrigiani
		} and {
			ACPovill
		}}
		
		
		
			,
	year={2006}
		
	
	,
	note={Routledge}

}

@book{b4,
	
	
		,
	title={{Simply marketing communications}}
		,
	author={{
			CFill
		}}
		
			,
	year={2006}
			,
	publisher={Pearson Education}
		
	

}

@incollection{b5,
	
	
		,
	title={{Sponsorship, ambushing, and counter-strategy: effects upon memory for sponsor and event}}
		,
	author={{
			MSHumphreys
		}}
	
	
		,
	journal={{Journal of Experimental Psychology. Applied}}
		
			16
			1
			
			,
	year={2010}
		
	

}

@incollection{b6,
	
	
		,
	title={{Physical attractiveness of the celebrity endorser: A social adaptation perspective}}
		,
	author={{
			LRKahle
		} and {
			PMHomer
		}}
		
	
	
		,
	journal={{Journal of consumer research}}
		
			11
			4
			
			,
	year={1985}
		
	

}

@incollection{b7,
	
	
		,
	title={{Sponsorship and recall of sponsors}}
		,
	author={{
			TLardinoit
		} and {
			CDerbaix
		}}
		
	
	
		,
	journal={{Psychology & Marketing}}
		
			18
			2
			
			,
	year={2001}
		
	

}

@incollection{b8,
	
	
		,
	title={{The impact of sports sponsorship on consumers' brand attitudes and recall: The case of NASCAR fans}}
		,
	author={{
			AMLevin
		} and {
			CJoiner
		} and {
			GCameron
		}}
		
		
	
	
		,
	journal={{Journal of Current Issues & Research in Advertising}}
		
			23
			2
			
			,
	year={2001}
		
	

}

@incollection{b9,
	
	
		,
	title={{How corporate sport sponsorship impacts consumer behavior}}
		,
	author={{
			KMason
		}}
	
	
		,
	journal={{Journal of American Academy of Business}}
		
			7
			1
			
			,
	year={2005}
		
	

}

@incollection{b10,
	
	
		,
	title={{The role of sponsorship in the marketing communications mix}}
		,
	author={{
			TMeenaghan
		}}
	
	
		,
	journal={{International journal of advertising}}
		
			10
			1
			
			,
	year={1991}
		
	

}

@incollection{b11,
	
	
		,
	title={{The Effects of Sponsor Relevance on Consumer Reactions to Internet Sponsorships}}
		,
	author={{
			SRodgers
		}}
	
	
		,
	journal={{Journal of Advertising}}
		
			32
			4
			
			,
	year={2003}
		
	

}

@incollection{b12,
	
	
		,
	title={{Brand equity's influence on responses to event sponsorships}}
		,
	author={{
			DPRoy
		} and {
			BettinaCornwell
		} and {
			T
		}}
		
		
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			12
			6
			
			,
	year={2003}
		
	

}

@incollection{b13,
	
	
		,
	title={{The effects of consumer knowledge on responses to event sponsorships}}
		,
	author={{
			DPRoy
		} and {
			TBCornwell
		}}
		
	
	
		,
	journal={{Psychology & Marketing}}
		
			21
			3
			
			,
	year={2004}
		
	

}

@incollection{b14,
	
	
		,
	title={{Negative effects of sponsorships: A quantitative study on negative effects of image transfer through sponsorship in the UK}}
		,
	author={{
			ARunsbech
		} and {
			DSjölin
		} and {
			MDShank
		} and {
			MRLyberger
		}}
		
		
		
	
	
		,
	booktitle={{Sports Marketing: A Strategic Perspective}}
				
			,
	year={2011. 2014}
			16
		
	
	,
	note={5th edition. Routledge}

}

@incollection{b15,
	
	
		,
	title={{The impact of event sponsorship on Portuguese children's brand image and purchase intentions}}
		,
	author={{
			ISimões
		} and {
			LAgante
		}}
		
	
	
		,
	journal={{International Journal of Advertising}}
		
			33
			3
			
			,
	year={2014}
		
	

}