@incollection{,
	
					
					
					61E2C443601A01D4569A718408EFC01D
				,
	author={{W.H.ThejaniMadhuhansi} and {University of Colombo}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}19215
}

@book{b0,
	
	
		,
	title={{Consumer Behaviour}}
		
		
	

}

@incollection{b1,
	
	
		,
	title={{Web 2.0: Conceptual foundations and marketing issues}}
		,
	author={{
			EConstantinides
		} and {
			SFountain
		}}
		
	
	
		,
	booktitle={{Data and Digital Marketing Practice}}
				
			,
	year={2008}
		
	

}

@incollection{b2,
	
	
		,
	title={{The Impact of Social Media Characteristics on Purchase Decision Empirical Study of Saudi Customers in Aseer Region}}
		,
	author={{
			KFahed
		}}
	
	
		,
	journal={{International Journal of Business and Social Science}}
		
			
			,
	year={2016}
		
	

}

@incollection{b3,
	
	
		,
	title={{Consumer activity in social media: Managerial approaches to consumers' social media behavior}}
		,
	author={{
			KHeinonen
		}}
	
	
		,
	journal={{Journal of Consumer Behaviour}}
		
			,
	year={2011}
		
	

}

@incollection{b4,
	
	
		,
	title={{Users of the world unite! The challenges and opportunities of social media}}
		,
	author={{
			AKaplan
		} and {
			MHaenlein
		}}
		
	
	
		,
	journal={{Business Horisons}}
		
			
			,
	year={2010}
		
	

}

@book{b5,
	
	
		,
	title={{Marketing Management}}
		,
	author={{
			PKotler
		}}
		
			,
	year={2012}
			,
	publisher={Prentice Hall}
			,
	address={New Jersey}
		
	

}

@incollection{b6,
	
	
		,
	title={{Engagement with Media}}
		,
	author={{
			RDMercy
		} and {
			EMalthouse
		} and {
			BCalder
		}}
		
		
	
	
		,
	journal={{Journal of Media Business Studies}}
		
			7
			2
			
			,
	year={2010}
		
	

}

@book{b7,
	
	
		,
	title={{Ben Parr's Entrepreneurial Musings}}
		,
	author={{
			BParr
		}}
		
			,
	year={2008}
		
	

}

@book{b8,
	
	
		,
	title={{Facebook is the Web's Ultimate Time Sink}}
		,
	author={{
			BParr
		}}
		
			,
	year={2010}
		
	

}

@book{b9,
	
	
		,
	title={{The Social Media Bible}}
		,
	author={{
			LSako
		} and {
			DBrake
		}}
		
		
			,
	year={2009}
			,
	publisher={John Wiley & Sons, Inc}
			,
	address={New Jersey}
		
	

}

@book{b10,
	
	
		,
	title={{Research Methods for Business}}
		,
	author={{
			USekaran
		}}
		
			,
	year={2003}
			,
	publisher={John Wiley & Sons}
			,
	address={New York}
		
	

}

@incollection{b11,
	
	
		,
	title={{Implications of Buyer Decision Theory for Design of Ecommerce Websites}}
		,
	author={{
			BGSilverman
		} and {
			MBachann
		} and {
			Akharas
		} and {
			KAAkras
		}}
		
		
		
	
	
		,
	journal={{International Journal of Human-Computer Studies}}
		
			55
			,
	year={2001}
		
	

}

@incollection{b12,
	
	
		,
	title={{Factors Affecting Malaysian young consumers' online purchase intention in social media websites}}
		,
	author={{
			SSin
		} and {
			KMNor
		} and {
			AMAl-Agaga
		}}
		
		
	
	
		,
	journal={{Social and Behavioral Sciences}}
		
			40
			
			,
	year={2012}
		
	

}

@book{b13,
	
	
		,
	title={{Consumer Behaviour: A European Perspective}}
		,
	author={{
			MSolomon
		} and {
			GBamossy
		} and {
			SAskegaard
		} and {
			MKHogg
		}}
		
		
		
		
			,
	year={2006}
			,
	publisher={Prentice-Hall}
			,
	address={New-Jersey}
		
	

}

@book{b14,
	
	
		,
	author={{
			BSternthal
		} and {
			SCraig
		}}
		
		,
	title={{Humor in Advertising. Chicago : The Dartnell Corporation}}
				
			,
	year={1973}
		
	

}

@book{b15,
	
	
		,
	author={{
			TWeinberg
		}}
		,
	title={{The New Community Rules: Marketing on the Social Web}}
				Sebastopol, CA: O'Reilly Media Inc
		
			,
	year={2009}
		
	

}