@incollection{,
	
					
					
					36E07A263BB9F7EAFE251D1811B2CA0C
				,
	author={{Kirima LucyKarimi} and {University of Embu}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1914146
}

@incollection{b0,
	
	
		,
	title={{Impact of Internet on Customer Loyalty in Swedish Banks}}
		,
	author={{
			MAlbizzati
		} and {
			RSias
		}}
		
	
	
		,
	journal={{J. Econ. Psychol}}
		
			,
	year={2004}
		
	

}

@incollection{b1,
	
	
		,
	title={{Effect of organizational cultures on mergers and acquisitions: The case of DaimlerChrysler}}
		,
	author={{
			JBadrtalei
		} and {
			DLBates
		}}
		
	
	
		,
	journal={{International Journal of Management}}
		
			,
	year={2007}
		
	

}

@incollection{b2,
	
	
		,
	title={{The analysis of antecedents of customer loyalty in the Turkish mobile telecomniunication market}}
		,
	author={{
			TBalmer
		} and {
			SDinnie
		}}
		
	
	
		,
	journal={{Eur. J. Mark}}
		
			,
	year={2000}
		
	

}

@incollection{b3,
	
	
		,
	title={{Consumer perceptions of service quality: an assessment of SERVQUAL dimensions}}
		,
	author={{
			UGardiesh
		} and {
			GOrmiston
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			66
			1
			,
	year={2002}
		
	

}

@incollection{b4,
	
	
		,
	title={{Emerging Standards for Data Mining}}
		,
	author={{
			Hitt
		} and {
			CClifton
		} and {
			BThuraisingham
		}}
		
		
	
	
		,
	journal={{Computer Standards & Interfaces}}
		
			,
	year={2001}
		
	

}

@incollection{b5,
	
	
		,
	title={{Customer defection: a study of the student market in Ireland}}
		,
	author={{
			JHurtt
		} and {
			MColgate
		} and {
			KStewart
		} and {
			RKinsella
		}}
		
		
		
	
	
		,
	journal={{Int. Journal of Bank Marketing}}
		
			,
	year={2000}
		
	

}

@book{b6,
	
	
		,
	title={{Multilayer Feed-forward Networks AreUniversal Approximations}}
		,
	author={{
			FLynch
		} and {
			CLind
		}}
		
		
			,
	year={2002}
			,
	publisher={Neural Network}
		
	

}

@incollection{b7,
	
	
		,
	title={{A framework for the human resources role in managing culture in mergers and acquisitions}}
		,
	author={{
			MMarks
		} and {
			PHMirvis
		}}
		
		10.1002/hrm.20445
	
	
		,
	journal={{Human Resource Management}}
		
			50
			6
			
			,
	year={2011}
		
	

}

@book{b8,
	
	
		,
	title={{The impact of leaders' communication and employee identification on postmerger and acquisition (M&A) cultural integration, Unpublished Doctoral Dissertation}}
		,
	author={{
			PSalyachivin
		}}
		
			,
	year={2013}
		
		
			University of Maryland University College
		
	

}

@book{b9,
	
	
		,
	title={{Building Data Mining Applications for CRM}}
		,
	author={{
			EShanmuagn
		} and {
			MLBrown
		} and {
			JKros
		}}
		
		
		
			,
	year={2005}
			,
	publisher={McGraw-Hill}
			,
	address={New York}
		
	

}

@book{b10,
	
	
		,
	title={{Fundamental of Marketing}}
		,
	author={{
			JSirower
		}}
		
			,
	year={2007}
			,
	publisher={Mc Graw-Hill Inc}
			,
	address={New York}
		
	

}