@incollection{,
	
					
					
					60F986E2996665A6EE5ED8CFF1D2B2E4
				,
	author={{Dr. RameshwaranByloppilly} and {City University College of Ajman Al-Tallah-2}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1865157
}

@incollection{b0,
	
	
		,
	title={{Information and Consumer Behaviour}}
		,
	author={{
			PhilipNelson
		}}
	
	
		,
	journal={{Journal of Political Economy}}
		
			78
			2
			
			,
	year={1999}
		
	

}

@book{b1,
	
	
		,
	author={{
			JohnJBurnett
		}}
		,
	title={{Promotion Management 1}}
				
			,
	publisher={McGraw Hill}
			,
	year={1998}
		
	
	,
	note={st ed.}

}

@book{b2,
	
	
		,
	author={{
			RichardM SWilson
		} and {
			CollinGilligan
		}}
		
		,
	title={{Strategic Marketing Management}}
				Butterworth Heinemann, Oxford
		
			,
	year={2005}
			35
		
	

}

@incollection{b3,
	
	
		,
	title={{}}
		,
	author={{
			TheodoreLevitt
		} and {
			MarketingMyopia
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={August 1960}
		
	

}

@book{b4,
	
	
		,
	author={{
			JohnAHoward
		}}
		,
	title={{Consumer Behaviour: Application of Theory}}
				New York
		
			,
	publisher={McGraw Hill}
			,
	year={2012}
		
	

}

@incollection{b5,
	
	
		,
	title={{Americans on the Move}}
		,
	author={{
			LarryLong
		}}
	
	
		,
	journal={{American Demographics}}
		
			
			,
	year={June 1990}
		
	

}

@incollection{b6,
	
	
		,
	title={{What the 1990 Census will Show?}}
		,
	author={{
			JudithWaldrop
		} and {
			ThomasExter
		}}
		
	
	
		,
	journal={{American Demographics}}
		
			30
			,
	year={January 1990}
		
	

}

@incollection{b7,
	
	
		,
	title={{Women in Charge}}
		,
	author={{
			DianeCrispell
		}}
	
	
		,
	journal={{American Demographics}}
		
			
			,
	year={September 1988}
		
	

}

@book{b8,
	
	
		,
	title={{}}
		,
	author={{
			PhilipKotler
		} and {
			MarketingManagement
		}}
		
		
			,
	year={2014}
			,
	publisher={Prentice-Hall of India}
			,
	address={New Delhi}
		
	

}

@incollection{b9,
	
	
		,
	title={{Defining the Business: The Starting Point of Strategic Planning}}
		,
	author={{
			AbellDeret
		}}
	
	
		,
	journal={{NJ}}
		
			,
	year={1980}
			,
	publisher={Prentice-Hall of India}
		
	

}

@incollection{b10,
	
	
		,
	title={{Model of the Antecedents and Consequences of Satisfaction Decisions}}
		,
	author={{
			RichardKOliver
		} and {
			Cognitive
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			
			,
	year={1980}
		
	

}

@book{b11,
	
	
		,
	author={{
			LeonGSchiffman
		} and {
			LeslieLazer Kanuk
		}}
		
		,
	title={{Consumer Behaviour}}
				New Delhi
		
			,
	publisher={Prentice-Hall of India}
			,
	year={2005}
			8
		
	

}