@incollection{,
	
					
					
					5E717B8F2730EC021665074A4BD3C617
				,
	author={{FouedSabbagh} and {University of Sousse}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1863949
}

@incollection{b0,
	
	
		,
	title={{« Integrating E -Commerce and Data mining: Architecture and challenges}}
		,
	author={{
			SAnsari
		} and {
			RKohavi
		} and {
			MasonL
		} and {
			Zheng
		}}
		
		
		
	
	
		,
	journal={{IEEE}}
		
			
			,
	year={2001}
		
	

}

@incollection{b1,
	
	
		,
	title={{« Using E-Mail Listservs to Promote Environmentally Substainable Behaviors}}
		,
	author={{
			NArtz
		} and {
			PCooke
		}}
		
	
	
		,
	journal={{Journal of Marketing Communications}}
		
			13
			
			,
	year={2007}
		
	

}

@incollection{b2,
	
	
		,
	title={{« Marketing Privacy: A Solution for the Blight of Telemarketing (and Spam and Junk Mail) »}}
		,
	author={{
			IAyres
		} and {
			MFunk
		}}
		
	
	
		,
	journal={{Yale Journal on Regulation}}
		
			20
			
			,
	year={2003}
		
	

}

@incollection{b3,
	
	
		,
	title={{« Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing}}
		,
	author={{
			REBucklin
		} and {
			CSismeiro
		}}
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			23
			
			,
	year={2009}
		
	

}

@incollection{b4,
	
	
		,
	title={{« Improving email response in a permission marketing context}}
		,
	author={{
			HBrandal
		} and {
			RKent
		}}
		
	
	
		,
	journal={{International Journal of Market Research}}
		
			45
			
			,
	year={2003}
		
	

}

@incollection{b5,
	
	
		,
	title={{« An evaluation of e-mail marketing and factors affecting response}}
		,
	author={{
			LChittenden
		} and {
			RRettie
		}}
		
	
	
		,
	journal={{Journal of Targeting, Measurement and Analysis for Marketing}}
		
			11
			
			,
	year={2003}
		
	

}

@incollection{b6,
	
	
		,
	title={{« Evaluating viral marketing : isolating the key criteria}}
		,
	author={{
			CruzDFill
		} and {
			C
		}}
		
	
	
		,
	booktitle={{Marketing Intelligence & Planning}}
				
			,
	year={2008}
			26
			
		
	

}

@incollection{b7,
	
	
		,
	title={{« E-Commerce and Insurance Internet Marketing: A}}
		,
	author={{
			NDheeraj
		} and {
			JParas
		}}
		
	
	
		,
	journal={{Business Review from Indian Context », International Journal of Scientific Research and Management}}
		
			5
			09
			
			,
	year={2017}
		
	

}

@incollection{b8,
	
	
		,
	title={{« Web advertising: The role of e-mail marketing}}
		,
	author={{
			Ellis-
		} and {
			ChadwickFDoherty
		} and {
			N
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			65
			
			,
	year={2012}
		
	

}

@book{b9,
	
	
		,
	author={{
			EFariborzi
		} and {
			MZahedifard
		}}
		
		,
	title={{E-mail Marketing: Advantages, Disadvantages and Improving Techniques », International Journal of e-Education, e-Business, e-Management and e-Learning}}
				
			,
	year={2012}
			2
			
		
	

}

@incollection{b10,
	
	
		,
	title={{« The impact of customer satisfaction relationship quality on customer retention: A critical reassessment and model development}}
		,
	author={{
			THennig-Thurau
		} and {
			KleeA
		}}
		
	
	
		,
	journal={{Psychology & Marketing}}
		
			14
			
			,
	year={1997}
		
	

}

@incollection{b11,
	
	
		,
	title={{« Factors afeecting pass-along email intentions (PAEIs): Integration the social capital and social cognition theories}}
		,
	author={{
			CCHuang
		} and {
			TLiu
		} and {
			LinK
		}}
		
		
	
	
		,
	journal={{Electronic Commerce Research and Applications}}
		
			8
			
			,
	year={2009}
		
	

}

@incollection{b12,
	
	
		,
	author={{
			YJain
		} and {
			RGarg
		}}
		
	
	
		,
	booktitle={{Business Intelligence: National email benchmarking report}}
				
			,
	year={2014. 2013}
			16
			
		
	

}

@incollection{b13,
	
	
		,
	title={{« Internet Marketing: The New Era of Innovation in E-commerce}}
		,
	author={{
			RKaur
		} and {
			GSingh
		}}
		
	
	
		,
	journal={{International Journal of Scientific Research in Computer Science, Engineering and Information Technology}}
		
			2
			
			,
	year={2017}
		
	

}

@incollection{b14,
	
	
		,
	title={{« Effects of online advertising on consumers in coimbatore city}}
		,
	author={{
			MSLoganathan
		} and {
			NKumar
		} and {
			DeviL
		}}
		
		
	
	
		,
	journal={{International Education & Research Journal}}
		
			3
			09
			
			,
	year={2017}
		
	

}

@incollection{b15,
	
	
		,
	title={{« Diagnosing Customer Value: Integrating the value process and relationship marketing}}
		,
	author={{
			APayne
		} and {
			SHolt
		}}
		
	
	
		,
	journal={{British Journal of Management}}
		
			12
			
			,
	year={2001}
		
	

}

@incollection{b16,
	
	
		,
	title={{« Viral Marketing or Electronic Word of Mouth Advertising: Examining Consumer responses and motivations to passa long email}}
		,
	author={{
			JEPhelps
		} and {
			RLewis
		} and {
			LMobilio
		} and {
			PerryDRaman
		} and {
			N
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			44
			4
			
			,
	year={2004}
		
	

}

@book{b17,
	
	
		,
	title={{« Email Marketing: Success Factors », Working paper}}
		,
	author={{
			RRettie
		}}
		
			,
	year={2002}
			,
	publisher={Kingtom Business School}
		
	

}

@book{b18,
	
	
		,
	author={{
			FSabbagh
		}}
		,
	title={{Email maketing campaigns », Edition Knoowy, Study Documents}}
				
			,
	year={2017}
		
	

}

@incollection{b19,
	
	
		,
	title={{« Dissimilarity E-marketing VS traditional marketing}}
		,
	author={{
			MSalehi
		} and {
			HMirzaei
		} and {
			Aghaei
		} and {
			MAbyari
		} and {
			M
		}}
		
		
		
		
	
	
		,
	journal={{International Journal of Academic Research in Business and Social Sciences}}
		
			2
			
			,
	year={2012}
		
	

}

@incollection{b20,
	
	
		,
	title={{« Getting Permission: Exploring Factors Affecting Permission Marketing}}
		,
	author={{
			TTezinde
		} and {
			BSmith
		} and {
			JMurphy
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			16
			
			,
	year={2002}
		
	

}

@book{b21,
	
	
		,
	title={{« Method for Optimizing a Marketing Campaign}}
		,
	author={{
			KWardell
		}}
		
			,
	year={2006}
			,
	publisher={Patent Application Publication}
			
		
	

}

@incollection{b22,
	
	
		,
	title={{« Framework for customer relationship management}}
		,
	author={{
			RWiner
		}}
	
	
		,
	journal={{California Management Review}}
		
			43
			
			,
	year={2001}
		
	

}