@incollection{,
	
					
					
					F41E0096CD160AB8741CFB3E41B37CF7
				,
	author={{Dr. DipaMitra} and {Mr. JayjitChakraborty} and {Mr.Shantanu.P.Chakraborty} and {University of Calcutta}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1871117
}

@incollection{b0,
	
	
		,
	title={{Environmentally Responsible Purchase Behaviour: A Test of a Consumer Model}}
		,
	author={{
			SFollows
		} and {
			DJobber
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			34
			5
			
			,
	year={2000}
		
	

}

@incollection{b1,
	
	
		,
	title={{Targeting Consumers who are willing to pay more for Environmentally Friendly Products}}
		,
	author={{
			MLaroche
		} and {
			JBergeron
		} and {
			GBarbaro-Forleo
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			18
			6
			
			,
	year={2001}
		
	

}

@incollection{b2,
	
	
		,
	title={{Green Branding Effects on Attitude: Functional versus Emotional Positioning Strategies}}
		,
	author={{
			PHartmann
		} and {
			VAIbanez
		} and {
			FJ FSainz
		}}
		
		
	
	
		,
	booktitle={{Marketing Intelligence and Planning}}
				
			,
	year={2005}
			23
			
		
	

}

@incollection{b3,
	
	
		,
	title={{An Empirical Study on the Influence of Environmental Labels on Consumers}}
		,
	author={{
			CD'souza
		} and {
			MTaghian
		} and {
			PLamb
		}}
		
		
	
	
		,
	journal={{Corporate Communications: An International Journal}}
		
			11
			2
			
			,
	year={2006}
		
	

}

@book{b4,
	
	
		,
	author={{
			WClem
		}}
		
		,
	title={{5 Things you need to know about going Green}}
				
			,
	year={2008}
		
	

}

@incollection{b5,
	
	
		,
	title={{The Green Revolution in Marketing-Is It Worth?}}
		,
	author={{
			SPSingh
		}}
	
	
		,
	booktitle={{Proceedings of the 11th Annual Convention on Strategic Management Forum}}
				the 11th Annual Convention on Strategic Management ForumKanpur, India
		
			,
	year={2008. May 8-10, 2008}
		
		
			Indian Institute of Technology
		
	

}

@incollection{b6,
	
	
		,
	title={{Green Niche Market Development -A Model with Heterogeneous Agents}}
		,
	author={{
			CAndrews
		} and {
			DDevault
		}}
		
	
	
		,
	journal={{Journal of Industrial Ecology}}
		
			13
			2
			
			,
	year={2009}
		
	

}

@incollection{b7,
	
	
		,
	title={{Green Marketing in India: Emerging Opportunities and Challenges}}
		,
	author={{
			PMishra
		} and {
			PSharma
		}}
		
	
	
		,
	journal={{Science and Management Education}}
		
			3
			
			,
	year={2010}
		
	
	,
	note={Journal of Engineering}

}

@incollection{b8,
	
	
		,
	title={{Pricing of Green Products: Premiums paid, consumer characteristics and incentives}}
		,
	author={{
			RDrozdenko
		} and {
			MJensen
		} and {
			DCoelho
		}}
		
		
		106-116. 10. 10
	
	
		,
	journal={{International Journal of Business, Marketing and Decision Sciences}}
		
			4
			1
			,
	year={2011. 2015}
		
	
	,
	note={International Journal}

}