@incollection{,
	
					
					
					2A02A10E08566BE0B49A648238128A71
				,
	author={{EmmanuelOteng}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}181217
}

@incollection{b0,
	
	
		,
	title={{Consumer Engagement in a Virtual Brand Community: An Exploratory Analysis}}
		,
	author={{
			Brodie
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			66
			1
			
			,
	year={2013}
		
	

}

@book{b1,
	
	
		,
	title={{On the communicative construction of reality. Lecture to the LSE Department of Information Systems}}
		,
	author={{
			TLuckmann
		}}
		
			,
	year={2005. 2nd February 2005}
		
	

}

@incollection{b2,
	
	
		,
	title={{Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B 4}}
		,
	author={{
			Michchaelidou
		}}
	
	
		,
	journal={{Normann, R}}
		
			,
	year={2011. 2001}
			,
	publisher={John Wiley & Sons}
		
	
	,
	note={Reframing Business: When the map changes the landscape}

}

@incollection{b3,
	
	
		,
	title={{From value chain to value constellation: designing interactive strategy}}
		,
	author={{
			RichardNormann
		} and {
			RafaelRamírez
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			4
			
			,
	year={1993}
		
	

}

@incollection{b4,
	
	
		,
	title={{Vertical integration, raising rivals' costs and upstream collusion}}
		,
	author={{
			Hans-TheoNormann
		}}
	
	
		,
	journal={{European Economic Review}}
		
			53
			4
			
			,
	year={2009. May}
			,
	publisher={Elsevier}
		
	

}

@incollection{b5,
	
	
		,
	title={{Moving forward and making a difference: research priorities for the science of service}}
		,
	author={{
			ALOstrom
		} and {
			MJBitner
		} and {
			SWBrown
		} and {
			KABurkhard
		} and {
			MGoul
		} and {
			VSmith-Daniels
		} and {
			HDemirkan
		} and {
			ERabinovich
		}}
		
		
		
		
		
		
		
	
	
		,
	journal={{Journal of Service Research}}
		
			13
			1
			
			,
	year={2010}
		
	

}

@book{b6,
	
	
		,
	title={{Competitive Advantage: Creating and Sustaining Superior Performance}}
		,
	author={{
			MichaelEPorter
		}}
		
			,
	year={1985}
			,
	publisher={Free Press}
			
			,
	address={Macmillan, New York}
		
	

}

@incollection{b7,
	
	
		,
	title={{Location, Competition, and Economic Development: Local Clusters in a Global Economy}}
		,
	author={{
			MichaelEPorter
		}}
	
	
		,
	journal={{Economic Development Quarterly}}
		
			14
			1
			
			,
	year={2000}
		
	

}

@incollection{b8,
	
	
		,
	title={{Cocreation experiences: the next practice in value creation}}
		,
	author={{
			CKPrahalad
		} and {
			VRamaswamy
		}}
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			18
			3
			
			,
	year={2004}
		
	

}

@incollection{b9,
	
	
		,
	title={{Strategic brand concept-image management}}
		,
	author={{
			CWPark
		} and {
			BJJaworski
		} and {
			DJMacinnis
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			50
			
			,
	year={1986}
		
	

}

@incollection{b10,
	
	
		,
	title={{Brand attachment: Construct, consequences and causes}}
		,
	author={{
			CWPark
		} and {
			DJMacinnis
		} and {
			JPriester
		}}
		
		
	
	
		,
	journal={{Foundations and Trends in Marketing}}
		
			1
			3
			
			,
	year={2006}
		
	

}

@incollection{b11,
	
	
		,
	title={{Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers}}
		,
	author={{
			CWPark
		} and {
			DJMacinnis
		} and {
			JPriester
		} and {
			ABEisingerich
		} and {
			DIacobucci
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			74
			
			,
	year={2010}
		
	

}

@incollection{b12,
	
	
		,
	title={{The Service Revolution and the Transformation of Marketing Science}}
		,
	author={{
			&Rust
		} and {
			Huang
		}}
		
	
	
		,
	journal={{Marketing Science}}
		
			33
			2
			
			,
	year={2014}
		
	

}

@incollection{b13,
	
	
		,
	title={{Evolving to a new dominant logic for marketing}}
		,
	author={{
			SVargo
		} and {
			LLusch
		} and {
			RF
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			68
			1
			
			,
	year={2004}
		
	

}

@incollection{b14,
	
	
		,
	title={{Who co-operates for innovation, and why: An empirical analysis}}
		,
	author={{
			BruceSTether
		}}
	
	
		,
	journal={{Research}}
		
			31
			
			,
	year={2002. 2002}
		
	

}