@incollection{, CED280BCA542FB09AF7C89F1BA9B7635 , author={{Ermias WorkuMengistu} and {KibretTekeba} and {University of Gondar}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1842536 } @incollection{b0, , title={{Customer Satisfaction in Banking Industry: A comparative study between Ghana and Spain}} , journal={{Aborampah Ameah Mensah}} , year={2010} } @incollection{b1, , title={{Bank selection criteria employed by college students in Bahrain: an empirical analysis}} , author={{ MAlmossawi }} , journal={{Int. J. Bank. Mark}} , year={2001} } @book{b2, , title={{Amhara Credit and Saving Institution, (ACSI)}} , year={June, 30 (2016} , note={Annual Report} } @incollection{b3, , title={{Institutional Profile, Current Status and Future Strategy}} , journal={{Amhara Credit and Saving Institution}} , year={2009} } @incollection{b4, , booktitle={{Independent Auditors 'Report and Financial Statements}} , publisher={ACSI} , year={2005-2009} } @incollection{b5, , title={{Institutional Profile, Current Status and Future Strategy}} , booktitle={{Amhara Credit and Saving Institution (ACSI)}} Bahir Dar , year={May 2004} } @incollection{b6, , title={{customer satisfaction and shareholder value}} , author={{ EAnderson } and { CFornell }} , journal={{Journal of Marketing}} , year={2004} } @book{b7, , title={{}} , author={{ KothlerArmstrong }} , year={2011} , publisher={Principles of Marketing} } @incollection{b8, , title={{Evaluating service encounters: the effect of physical surroundings and employee responses}} , author={{ MJBitner }} , journal={{Journal of Marketing}} , year={1990} } @incollection{b9, , title={{Service intangibility and its impact on consumer expectation of service quality}} , author={{ Charlene PlegerBebko }} , journal={{Journal of service marketing}} 14 , year={2000} } @book{b10, , title={{Service Marketing, Operation Management and Strategy}} , author={{ EClow } and { LKutz }} , year={2003} , publisher={Biztantra press} , address={New Delhi} } @book{b11, , title={{Research Design: Qualitative, Quantitative and Mixed Methods approach}} , author={{ WCreswell } and { John }} , year={2012} , publisher={Sage publication, Inc} , address={New Delhi, India} } @incollection{b12, , title={{Measuring service quality: a re-examination and extension}} , author={{ JJCroninJr } and { SATaylor }} , journal={{Journal of Marketing}} , year={2004} } @incollection{b13, , title={{SERVPERF versus SERVQUAL, reconciling performancebaseman perceptions -minus -expectations measurement of service quality}} , author={{ JJCronin } and { SATaylor }} , journal={{Journal of Marketing}} , year={1992} } @book{b14, , title={{Research methodology, Methods and Techniques, 2 nd Revised Edition}} , author={{ CRKothari }} , year={2004} , publisher={New age international Publishers} } @incollection{b15, , title={{service quality satisfaction and behavioral intentions: A study of low cost airline carriers in Thailand}} , author={{ .CGour } and { TheingiSaha }} , journal={{an international journal}} 19 , year={2009} } @book{b16, , title={{Essentials of Service Marketing: Concepts Strategies, & cases. United State of America}} , author={{ KHuffman } and { JBateson }} , year={2001} , address={Mike Roche} } @book{b17, , title={{Marketing Management, 14 Editions}} , author={{ PKotler }} , year={2012} , publisher={Prentice Hall} , address={New Jersey} } @book{b18, , title={{}} , author={{ WirtLovelock }} , editor={Service Marketing U.S.A Pearson prentice-Hall} , year={2004} } @incollection{b19, , title={{Bank Service Quality, Customer Satisfaction and Loyalty in Ethiopian Banking Sector}} , author={{ Mesay Sata Shanka }} , journal={{Journal of Business Administration and Management Sciences Research}} , year={2012} } @incollection{b20, , title={{SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality}} , author={{ AParasuraman } and { VAZeithaml } and { LBerry }} , journal={{Journal of Retailing}} , year={1988} } @book{b21, , author={{ ToraYemane }} , title={{Statistics, An Introductory Analysis}} New York , publisher={Harper and Row} , year={1967} } @book{b22, , title={{Service Marketing 7 west patal Nagar}} , author={{ VZeithmal } and { MBitner }} , year={2004} , address={New Delhi} }