@incollection{,
	
					
					
					1466398B5644CB12249A39D87E263C1C
				,
	author={{Prof. Dr. A. AnandaKumar} and {Ms. S.Suganya} and {Mr. V.Imayavendan} and {}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1824351
}

@incollection{b0,
	
	
		,
	title={{The Effect of Promotion on Consumption -Buying More and Consuming it Faster}}
		,
	author={{
			LAilawadi
		} and {
			Kusurn
		} and {
			ANelsin
		} and {
			Scott
		}}
		
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			35
			
			,
	year={1998. August}
		
	

}

@incollection{b1,
	
	
		,
	title={{An Experimental Investigation of Factors Affecting Consumers' Perceptions of Sales Promotions}}
		,
	author={{
			Alain
		} and {
			LandrevilleValdrie
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			11
			
			,
	year={2003}
		
	

}

@incollection{b2,
	
	
		,
	title={{Consumer Evaluations of Sales Promotion: The Effect on Brand Choice}}
		,
	author={{
			BegoiiaAlverez
		} and {
			Casielles
		} and {
			RodolfoVhquez
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			39
			
			,
	year={2005}
		
	

}

@incollection{b3,
	
	
		,
	title={{Long-Run Effect of Promotion Depth in New Versus Established Customers: Three Field Studies}}
		,
	author={{
			TAnderson
		} and {
			Eric
		} and {
			ISimester
		} and {
			Duncan
		}}
		
		
		
	
	
		,
	booktitle={{Marketing Science, Vo1}}
				
			,
	year={2004}
			23
			
		
	

}

@incollection{b4,
	
	
		,
	title={{Measuring the Impact of Promotions on Brand Switching When Consumers are Forward Looking}}
		,
	author={{
			Baohong
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			40
			
			,
	year={2003. November}
		
	

}

@incollection{b5,
	
	
		,
	title={{Assessing the Impact of a Very Successful Price Promotion on Brand, Category and Competitor Sales}}
		,
	author={{
			JohnDawes
		}}
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			13
			5
			
			,
	year={2004}
		
	

}

@incollection{b6,
	
	
		,
	title={{The Impact of Alternative Promotion Strategies on the Spirits Category: Evidence from the UK}}
		,
	author={{
			AndrewEtFeame
		}}
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			8
			5
			
			,
	year={1999}
		
	

}

@incollection{b7,
	
	
		,
	title={{Consumer Promotion and Purchase Timing: The Case of Cheese}}
		,
	author={{
			WGould
		} and {
			Brian
		}}
		
	
	
		,
	journal={{Journal of Applied Economics}}
		
			29
			
			,
	year={1997}
		
	

}

@incollection{b8,
	
	
		,
	title={{Impact of Sales Promotion on When, What and How Much to Buy}}
		,
	author={{
			SunilGuptha
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			25
			
			,
	year={1988. November}
		
	

}

@incollection{b9,
	
	
		,
	title={{The Influence of Price Discount Framing on the Evaluation of a Product Bundle}}
		,
	author={{
			ChrisJaniszewski
		} and {
			CunhaMrcus
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			30
			
			,
	year={2004. March}
		
	

}

@incollection{b10,
	
	
		,
	title={{Do Coupon Expiration Dates Affect Consumer Behavior}}
		,
	author={{
			JJeffiy
		} and {
			Mc
		} and {
			LeighAlister
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			
			,
	year={1994. August 1994, Vo1. 31}
		
	

}

@book{b11,
	
	
		,
	title={{Consumer Perception About Promotional Strategies Adopted By Marketers: A Study with Reference to Fast Moving Consumer Goods in Kerala}}
		,
	author={{
			KMKumar
		} and {
			Krishna
		}}
		
		
			,
	year={2006. April}
		
		
			University of Calicut
		
	
	,
	note={PhD. Thesis}

}

@incollection{b12,
	
	
		,
	title={{Two Different Faces of Coupon Elasticity}}
		,
	author={{
			VKumar
		} and {
			Swaminathan
		} and {
			Srinivasan
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			81
			1
			
			,
	year={2005}
		
	

}

@incollection{b13,
	
	
		,
	title={{Effect of Coupon on Brand Categorisation and Choice of Fast Food in China}}
		,
	author={{
			MichelLaroche
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			58
			5
			
			,
	year={2005. May}
		
	

}

@incollection{b14,
	
	
		,
	title={{The Influence of Loyalty Programmes and Short-term Promotions on Customer Retention}}
		,
	author={{
			MichelLewis
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			41
			
			,
	year={2004. Aug.}
		
	

}

@incollection{b15,
	
	
		,
	title={{The Long Term Impact of Promotion and Advertising on Consumer Brand Choice}}
		,
	author={{
			FMela
		} and {
			Carl
		}}
		
	
	
		,
	journal={{Journal of marketing Research}}
		
			34
			,
	year={1997. May}
		
	

}

@incollection{b16,
	
	
		,
	title={{Customers Behavioural Response to Sales Promotion: The Role of Fear of Losing Face}}
		,
	author={{
			OlyNdubisi
		} and {
			NelsonMoi
		} and {
			ChiewTung
		}}
		
		
	
	
		,
	journal={{Asia Pacific Journal of Marketing and Logistics}}
		
			17
			1
			
			,
	year={2005}
		
	

}

@incollection{b17,
	
	
		,
	title={{A Model of How Discounting of High-Priced Brands Affect the Sale of Low-Priced Brands}}
		,
	author={{
			RajSethuraman
		}}
	
	
		,
	journal={{Journal of marketing Research}}
		
			33
			
			,
	year={1996. Nov.}
		
	

}

@incollection{b18,
	
	
		,
	title={{The Impact of Price and Extra Product Promotions on Store Preference}}
		,
	author={{
			FSmith
		} and {
			Michael
		} and {
			IndrajitSinha
		}}
		
		
	
	
		,
	journal={{International Journal of Retail and Distribution Management}}
		
			28
			2
			
			,
	year={2000}
		
	

}

@incollection{b19,
	
	
		,
	title={{Transaction Decoupling: How Price Bundling Affect The Decision to Consume}}
		,
	author={{
			DilipSoman
		} and {
			TGourville
		} and {
			John
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			3
			
			,
	year={2001. February}
		
	

}

@incollection{b20,
	
	
		,
	title={{The Effect of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior}}
		,
	author={{
			JofieSwait
		} and {
			TulinErden
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			39
			
			,
	year={2002. August}
		
	

}

@incollection{b21,
	
	
		,
	title={{While Stocks Last!" Impact of Framing on Consumers' Perception of Sales Promotions}}
		,
	author={{
			Soo-JiuanTan
		} and {
			Chua
		} and {
			SeowHwang
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			21
			5
			
			,
	year={2004}
		
	

}

@incollection{b22,
	
	
		,
	title={{The Effect of Sales Promotion on Post-Promotion Brand Preference: A Meta Analysis}}
		,
	author={{
			Vecchio
		} and {
			DevonEtDel
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			82
			
			,
	year={2006}
		
	

}

@book{b23,
	
	
		,
	title={{Measuring Consumer Preference for Sales Promotion Schemes through Conjoint Design in FMCG Sector}}
		,
	author={{
			HVyas
		} and {
			Preeta
		}}
		
		
			,
	year={2005. 2005-09-08}
			,
	address={IIM, Ahmedabad}
		
	
	,
	note={Working Paper}

}