@incollection{,
	
					
					
					0FB327E5404B76A2DD82E38500105371
				,
	author={{Mohammad MazibarRahma} and {Md. MamunarRashid} and {Hajee Mohammad Danesh Science and Technology University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}184916
}

@book{b0,
	
	
		,
	title={{Universities Use Social Media to Connect}}
		,
	author={{
			Alice
		} and {
			P
		}}
		
		
		
			,
	year={2010. March, 30}
		
	

}

@book{b1,
	
	
		,
	title={{Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement}}
		,
	author={{
			CBond
		} and {
			CFerraro
		} and {
			SLuxton
		} and {
			SSands
		}}
		
		
		
		
		
			,
	year={2010}
			,
	address={Bond Camilla, Carla Ferraro, Sandra Luxton}
		
	
	,
	note={& Sean Sands (2010)}

}

@incollection{b2,
	
	
		,
	title={{Antecedents and consequences of attitude towards the AD: a meta-analysis}}
		,
	author={{
			SPBrown
		} and {
			DMStayman
		}}
		
		10.1086/209284
	
	
		,
	journal={{Journal of Consumer Research}}
		
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	year={1992}
		
	
	,
	note={Brown & Stayman, 1992}

}

@incollection{b3,
	
	
		,
	title={{Internet Subscribers in Bangladesh}}
		
	
	
		,
	journal={{BTRC}}
		
			,
	year={2014}
		
	

}

@incollection{b4,
	
	
		,
	title={{Exploring consumers motivations for creating usergenerated content}}
		,
	author={{
			TDaugherty
		} and {
			MSEastin
		} and {
			LFBright
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			8
			2
			
			,
	year={2008}
		
	
	,
	note={Daugherty, Eastin, & Bright (2008)}

}

@incollection{b5,
	
	
		,
	title={{Factors influencing recall of outdoor advertising}}
		,
	author={{
			NDonthu
		} and {
			JCherian
		} and {
			MBhargava
		}}
		
		
	
	
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	year={1993. 1993}
		
	
	,
	note={Donthu et al.}

}

@incollection{b6,
	
	
		,
	title={{How consumers assess the value of advertising}}
		,
	author={{
			RHDucoffe
		}}
	
	
		,
	journal={{Journal of Current Issues and Research in Advertising}}
		
			17
			1
			
			,
	year={1995. 1995}
		
	

}

@incollection{b7,
	
	
		,
	title={{The lasting effects of social media trends on advertising}}
		,
	author={{
			ElizabethWright
		} and {
			MNile
		} and {
			CatherineKhanfar
		} and {
			EHarrington & Lee
		} and {
			Kizer
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Business & Economics Research}}
		
			8
			11
			
			,
	year={2010}
		
	
	,
	note={Elizabeth Wright et. al., 2010}

}

@incollection{b8,
	
	
		,
	title={{The Benefits of Facebook ''Friends:'' Social Capital and College Students' Use of Online Social Network Sites}}
		,
	author={{
			BNEllison
		} and {
			CSteinfield
		} and {
			CLampe
		}}
		
		
		DOI:10.1111/ j.1083-6101.2007.00367
	
	
		,
	journal={{Journal of Computer -Mediated Communication}}
		
			2
			4
			
			,
	year={2007. 2007}
		
	

}

@book{b9,
	
	
		,
	title={{Consumer behavior}}
		,
	author={{
			JEngel
		} and {
			RBlackwell
		} and {
			DKollat
		}}
		
		
		
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	year={1978. 1978}
			,
	publisher={Blackwell and Kollat}
			,
	address={Hinsdale, Illinois}
		
	
	,
	note={rd ed.}

}

@book{b10,
	
	
		,
	title={{Facebook principles}}
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	author={{
			Facebook
		}}
		
		
			,
	year={2010d}
		
	

}

@incollection{b11,
	
	
		,
	title={{Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing}}
		,
	author={{
			RFerguson
		}}
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			25
			3
			
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	year={2008. 2008}
		
	

}

@book{b12,
	
	
		,
	title={{Belief, attitude, intention and behavior: An introduction to theory and research}}
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	author={{
			MFishbein
		} and {
			IAjzen
		}}
		
		
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	year={1975. 1975}
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	publisher={Addison-Wesley}
			MA
		
	
	,
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}

@book{b13,
	
	
		,
	title={{Consumer-generated media: Get your customers involved. Brand Strategy}}
		,
	author={{
			GFoux
		}}
		
			,
	year={2006. May, 8}
			
		
	
	,
	note={Foux, 2006}

}

@incollection{b14,
	
	
		,
	title={{Testing the value of customization: when do customers really prefer products tailored to their preferences}}
		,
	author={{
			NFranke
		} and {
			PKeinz
		} and {
			CJSteger
		}}
		
		
		10.1509/jmkg.73.5.103
		
	
	
		,
	journal={{Journal of Marketing}}
		
			73
			5
			
			,
	year={2009. 2009}
		
	

}

@incollection{b15,
	
	
		,
	title={{Social media: Should marketers engage and how can it be done effectively}}
		,
	author={{
			DGlen
		}}
		10.1057/palgrave.dddmp.4350096
	
	
		,
	journal={{Journal of Direct, Data and Digital Marketing Practice}}
		
			9
			
			,
	year={2008. 2008}
		
	
	,
	note={Glen Drury}

}

@incollection{b16,
	
	
		,
	title={{Electronic word-ofmouth via consumer opinion platforms: what motivates consumers to articulate themselves on the internet}}
		,
	author={{
			THennig-Thurau
		} and {
			KGwinner
		} and {
			PWalsh
		} and {
			GGremler
		} and {
			DwayneD
		}}
		
		
		
		
		10.1002/dir.10073
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			18
			1
			
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	year={2004}
		
	
	,
	note={Hennig-Thurau et al. 2004}

}

@incollection{b17,
	
	
		,
	title={{The mediating role of attitude toward the ad: Some additional evidence}}
		,
	author={{
			PMHormer
		}}
		10.2307/3172553
	
	
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	publisher={Hormer}
		
	

}

@book{b18,
	
	
		,
	title={{Social networking in business-Facebook}}
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	author={{
			JHumphries
		}}
		
		
			,
	year={2010. 2010}
		
	

}

@incollection{b19,
	
	
		,
	title={{Social media research in advertising, communication, marketing, and public relations}}
		,
	author={{
			KHyoungkoo
		} and {
			Eyun-Jung Ki
		} and {
			LYe
		}}
		
		
		10.1177/1077699012439853
	
	
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	booktitle={{Journalism & Mass Communication Quarterly}}
				
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	year={2012. 1997-2010}
			89
			
		
	
	,
	note={Hyoungkoo Khang et. al., 2012}

}

@incollection{b20,
	
	
		,
	title={{Consumer attitudinal insights about social media advertising: A south asian perspective}}
		,
	author={{
			Imran Anwar Mir
		}}
	
	
		,
	journal={{The Romanian Economic Journal}}
		
			15
			45
			
			,
	year={2012}
		
	
	,
	note={Imran, 2012}

}

@incollection{b21,
	
	
		,
	title={{A review of social media and implications for the sales process}}
		,
	author={{
			NikolaosGJames "mick" Andzulis
		} and {
			AdamPanagopoulos
		} and {
			Rapp
		}}
		
		
		10.2753/PSS0885-3134320302
	
	
		,
	journal={{Journal of Personal Selling & Sales Management}}
		
			32
			3
			
			,
	year={2012}
		
	
	,
	note={James "Mick" Andzulis et al. 2012}

}

@book{b22,
	
	
		,
	title={{Strategic Brand Management: Building, Measuring, and Managing Brand Equity}}
		,
	author={{
			KLKeller
		}}
		
			,
	year={2008. 2008}
			,
	publisher={Keller}
			,
	address={Upper Saddle River, NJ}
		
	

}

@book{b23,
	
	
		,
	title={{Marketing management}}
		,
	author={{
			KKeller
		} and {
			PKotler
		}}
		
		
			,
	year={2009. 2009}
			,
	publisher={Pearson}
			,
	address={Upper Saddle River, New Jersey}
		
	
	,
	note={th ed.}

}

@incollection{b24,
	
	
		,
	title={{Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising}}
		,
	author={{
			SKim
		} and {
			EHaley
		} and {
			KooGi-Yong
		}}
		
		
	
	
		,
	journal={{Journal of Advertising}}
		
			38
			3
			
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	year={2009. 2009}
		
	

}

@incollection{b25,
	
	
		,
	title={{E-tribalized marketing? The strategic implications of virtual communities of consumption}}
		,
	author={{
			RVKozinets
		}}
	
	
		,
	journal={{European Management Journal}}
		
			17
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	year={1999. 1999}
		
	

}

@incollection{b26,
	
	
		,
	title={{Networked narratives: understanding word-of-mouth marketing in online communities}}
		,
	author={{
			RVKozinets
		} and {
			DVKristine
		} and {
			CWAndrea
		} and {
			JS WSarah
		}}
		
		
		
		10.1509/jmkg.74.2.71
	
	
		,
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			74
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	year={2010}
		
	
	,
	note={Kozinets et al. 2010}

}

@incollection{b27,
	
	
		,
	title={{Responses to information in congruency in advertising: the role of expectancy, relevancy, and humor}}
		,
	author={{
			YihHLee
		} and {
			CMason
		}}
		
		DOI: 10.10 86/209557
	
	
		,
	journal={{Journal of Consumer Research}}
		
			26
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	year={1999. 1999}
		
	
	,
	note={Lee and Mason}

}

@incollection{b28,
	
	
		,
	title={{Caught in the web}}
		,
	author={{
			PLempert
		}}
	
	
		,
	journal={{Progressive Grocer}}
		
			85
			12
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	,
	note={Lempert, 2006}

}

@incollection{b29,
	
	
		,
	title={{The combined influence hypothesis: central and peripheral antecedents of attitude toward the ad}}
		,
	author={{
			KRLord
		} and {
			MSLee
		} and {
			PLSauer
		}}
		
		
	
	
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			24
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	,
	note={Lord et al.}

}

@incollection{b30,
	
	
		,
	title={{Affective and cognitive antecedents of attitude toward the ad: a conceptual framework}}
		,
	author={{
			RJLutz
		}}
	
	
		,
	booktitle={{Psychological Process and Advertising Effects: Theory, Research and Application}}
				,
	editor={
			LFAlwitt
			AAMitchell
		}
		Hillsdale, NJ; Lutz
		
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	publisher={Lawrence Erlbaum Associates}
			,
	year={1985. 1985}
			
		
	

}

@incollection{b31,
	
	
		,
	title={{The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations}}
		,
	author={{
			SBMac Kenzie
		} and {
			RJLutz
		} and {
			GEBelch
		} and {
			Mackenzie
		}}
		
		
		
	
	
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			23
			
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}

@incollection{b32,
	
	
		,
	title={{Social media: The new hybrid element of the promotion mix}}
		,
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			WMangold
		} and {
			DFaulds
		}}
		
		10.1016/j.bushor.2009.03.002
	
	
		,
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			52
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	,
	note={Mangold and Faulds}

}

@book{b33,
	
	
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	title={{Effectiveness of advertising on social network sites: A case study on facebook. Information and Communication Technologies in Tourism}}
		,
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			CMaurer
		} and {
			RWiegmann
		}}
		
		
			,
	year={2011. 2011}
			,
	publisher={Christian Maurer and Rona Wiegmann}
			
			,
	address={Vienna}
		
	

}

@incollection{b34,
	
	
		,
	title={{The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity}}
		,
	author={{
			IMMartin
		} and {
			WDStewart
		}}
		
	
	
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			38
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	,
	note={Martin and Stewart}

}

@book{b35,
	
	
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	title={{Retailers jump on social media bandwagon with Facebook, Twitter. The Seattle Times}}
		,
	author={{
			AMartinez
		}}
		
		
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	year={2010. April 6}
		
	

}

@incollection{b36,
	
	
		,
	title={{Advertising attitudes and advertising effectiveness}}
		,
	author={{
			AMehta
		}}
	
	
		,
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}

@incollection{b37,
	
	
		,
	title={{Attitude toward the ad: A review}}
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			DDMuehling
		} and {
			MMc Cann
		}}
		
		10.1080/10641734.1993.10505002
	
	
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			15
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	year={1993. 1993}
		
	
	,
	note={Muehling and McCann}

}

@incollection{b38,
	
	
		,
	title={{Social Media and its Role in Marketing}}
		,
	author={{
			SNeti
		}}
	
	
		,
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			1
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	year={2011}
		
	
	,
	note={Neti, 2011}

}

@incollection{b39,
	
	
		,
	title={{The Theory of planned behavior applied to young people's use of social networking websites}}
		,
	author={{
			EPelling
		} and {
			MWKatherine
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		10.1089/cpb.2009.0109
	
	
		,
	journal={{Cyber psychology & Behavior}}
		
			12
			6
			
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	year={2009. 2009}
		
	
	,
	note={Pelling and White}

}

@incollection{b40,
	
	
		,
	title={{Marketing meets web 2.0, social media, and creative consumers: implications for international marketing strategy}}
		,
	author={{
			RBPierre
		} and {
			FPLeyland
		} and {
			KPlangger
		} and {
			DShapiro
		}}
		
		
		
		10.1016/j.bushor.2012.01.007
	
	
		,
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			55
			3
			
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	year={2012}
		
	
	,
	note={Pierre R. Berthon et. al, 2012}

}

@incollection{b41,
	
	
		,
	title={{Here's The Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising}}
		,
	author={{
			RPollay
		} and {
			BMittal
		}}
		
	
	
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	,
	note={Polly and Mittal}

}

@incollection{b42,
	
	
		,
	title={{Consumer response to websites and their influence on advertising effectiveness}}
		,
	author={{
			EGRonald
		} and {
			ABLafferty
		}}
		
	
	
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	journal={{Internet research: Electronic, Networking Application and Policy}}
		
			12
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	year={2002. 2002}
		
	
	,
	note={Ronald E. et al}

}

@incollection{b43,
	
	
		,
	title={{The Growth of Interactions and Dialogs in Interactive Marketing}}
		,
	author={{
			VShankar
		} and {
			CEMalthouse
		}}
		
		10.1002/dir.20080
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			21
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	year={2007. 2007}
		
	
	,
	note={Shankar and Malthouse}

}

@incollection{b44,
	
	
		,
	title={{Viral advertising in social media}}
		,
	author={{
			CShu Chuan
		}}
	
	
		,
	journal={{Journal of interactive advertising}}
		
			12
			1
			
			,
	year={2013}
		
	
	,
	note={Shu Chuan, 2013}

}

@incollection{b45,
	
	
		,
	title={{Understanding consumers' responses toward social media advertising and purchase intention toward luxury products}}
		,
	author={{
			CShu Chuan
		} and {
			KSara
		} and {
			KYoojung
		}}
		
		
		10.1080/20932685.2013.790709
	
	
		,
	journal={{Journal of Global Fashion Marketing: Bridging Fashion and Marketing}}
		
			4
			3
			
			,
	year={2013}
		
	
	,
	note={Shu Chuan et al., 2013}

}

@incollection{b46,
	
	
		,
	title={{Recall, liking, and creativity in tv commercials: a new approach}}
		,
	author={{
			GStone
		} and {
			DBesser
		} and {
			LELewis
		}}
		
		
	
	
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			40
			
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	,
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}

@incollection{b47,
	
	
		,
	title={{Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity}}
		,
	author={{
			DTaylor
		} and {
			ELewin
		} and {
			DStrutton
		} and {
			LewinTaylor
		} and {
			Strutton
		}}
		
		
		
		
	
	
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			51
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	year={2011. 2011}
		
	

}

@book{b48,
	
	
		,
	title={{Always on: Advertising, marketing, and media in an era of consumer control}}
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	author={{
			CVollmer
		} and {
			GPrecourt
		}}
		
		
			,
	year={2008. 2008}
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	publisher={Vollmer & Precourt}
			,
	address={New York}
		
	

}

@incollection{b49,
	
	
		,
	title={{Social media peer communication and impacts on purchase intentions: a consumer socialization framework}}
		,
	author={{
			XWang
		} and {
			CYu
		} and {
			YWei
		}}
		
		
		10.1016/j.intmar.2011.11.004
	
	
		,
	journal={{Journal of Interactive Marketing}}
		,
	editor={XiaWang, Chunling Yu and Yujie Wei}
		
			26
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	year={2012. 2012}
		
	

}

@incollection{b50,
	
	
		,
	title={{Predicting purchase and other behaviours from general and contextually specific intentions}}
		,
	author={{
			PRWarshaw
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		,
	journal={{Journal of Marketing Research}}
		
			17
			
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}

@incollection{b51,
	
	
		,
	title={{Beliefs, attitudes and behavior towards web advertising}}
		,
	author={{
			LDWolin
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			PKorgaonkar
		} and {
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		}}
		
		
		10.1080/02650487.2002.11104918
	
	
		,
	journal={{International Journal of Advertising}}
		
			21
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	year={2002. 2002}
		
	
	,
	note={Wolin et. al.}

}

@incollection{b52,
	
	
		,
	title={{Measuring the involvement construct}}
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			JLZaichkowsky
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		,
	journal={{Journal of Consumer Research}}
		
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}

@incollection{b53,
	
	
		,
	title={{Social factors in user perceptions and responses to advertising in online social networking communities}}
		,
	author={{
			FZeng
		} and {
			LHuang
		} and {
			WDou
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			10
			1
			
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	year={2009. 2009}
		
	

}