@incollection{,
	
					
					
					AAFD8426259A5353AD8BA73889B26389
				,
	author={{Ms. NahidaSultana} and {Bangladesh University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1821925
}

@book{b0,
	
	
		,
	author={{
			IAl-Dhuhli
		} and {
			SIsmael
		}}
		
		,
	title={{The Impact of Social Media on Consumer Buying Behaviour}}
				
			,
	year={2013}
		
	

}

@book{b1,
	
	
		,
	title={{Role of Social Media and Social Networks in Consumer Decision Making: A Case of the Garment Sector}}
		,
	author={{
			GBilal
		} and {
			MAAhmed
		} and {
			MNShahzad
		}}
		
		
		
			,
	year={2014}
		
	

}

@incollection{b2,
	
	
		,
	title={{Viral advertising in social media: Participation in Facebook groups and responses among college-aged users}}
		,
	author={{
			SCChu
		}}
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			12
			1
			
			,
	year={2011}
		
	

}

@incollection{b3,
	
	
		,
	title={{Influencing the online consumer's behavior: the Web experience}}
		,
	author={{
			EConstantinides
		}}
	
	
		,
	journal={{Internet research}}
		
			14
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	year={2004}
		
	

}

@book{b4,
	
	
		,
	title={{Online Social Network Member Attitude Toward Online Advertising Formats}}
		,
	author={{
			ShirleyACox
		}}
		
			,
	year={2010}
		
		
			The Rochester Institute of Technology
		
	
	,
	note={MA thesis}

}

@incollection{b5,
	
	
		,
	title={{Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content}}
		,
	author={{
			KYGoh
		} and {
			CSHeng
		} and {
			ZLin
		}}
		
		
	
	
		,
	journal={{Information Systems Research}}
		
			24
			1
			
			,
	year={2013}
		
	

}

@book{b6,
	
	
		,
	title={{Flip the funnel: how to use existing customers to gain new ones}}
		,
	author={{
			JJaffe
		}}
		
			,
	year={2010}
			,
	publisher={John Wiley & Sons, Ltd}
			,
	address={Hoboken, NJ}
		
	

}

@incollection{b7,
	
	
		,
	title={{Users of the World, Unite! The Challenges and Opportunities of Social Media}}
		,
	author={{
			AndreasMKaplan
		} and {
			MichaelHaenlein
		}}
		
	
	
		,
	journal={{Business Horizons}}
		
			53
			
			,
	year={2010}
		
	

}

@incollection{b8,
	
	
		,
	title={{Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand}}
		,
	author={{
			AJKim
		} and {
			EKo
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			65
			10
			
			,
	year={2012}
		
	

}

@book{b9,
	
	
		,
	title={{Marketing management: A South Asian perspective}}
		,
	author={{
			PKotler
		}}
		
			,
	year={2009}
			,
	publisher={Pearson Education India}
		
	

}

@incollection{b10,
	
	
		,
	title={{Social media: The new hybrid element of the promotion mix}}
		,
	author={{
			WGMangold
		} and {
			DJFaulds
		}}
		
	
	
		,
	journal={{Business horizons}}
		
			52
			4
			
			,
	year={2009}
		
	

}

@book{b11,
	
	
		,
	title={{Available at: <http://www.mckinsey.com/business-functions/ marketing-and-sales/our-insights/four-ways-to-getmore-value-from-digital-marketing >}}
		,
	author={{
			CompanyMckinsey
		}}
		
			,
	year={2010. 6 th August, 2017}
		
	
	,
	note={Four ways to get more value from digital marketing}

}

@incollection{b12,
	
	
		,
	title={{Mass media use and social life among Internet users}}
		,
	author={{
			JPRobinson
		} and {
			MKestnbaum
		} and {
			ANeustadtl
		} and {
			AAlvarez
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	journal={{Social Science Computer Review}}
		
			18
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			,
	year={2000}
		
	

}

@incollection{b13,
	
	
		,
	title={{The Influence of Social Media Messages Sources on Millennial Generation Consumers'}}
		,
	author={{
			BSago
		}}
	
	
		,
	journal={{International Journal of Integrated Marketing Communication}}
		
			2
			2
			
			,
	year={2010}
		
	

}

@incollection{b14,
	
	
		,
	title={{The Impact of Social Media on Consumer Involvement in E-markets}}
		,
	author={{
			XShi
		} and {
			ZLiao
		}}
		
	
	
		,
	booktitle={{Academy of Management Proceedings}}
				
			,
	publisher={Academy of Management}
			,
	year={2015. January}
			2015
			10955
		
	

}

@incollection{b15,
	
	
		,
	title={{Adoption of social networking sites: An exploratory adaptive structuration perspective for global organizations}}
		,
	author={{
			JolleanKSinclaire
		} and {
			ClintonEVogus
		}}
		
		10.1007/s10799-011-0086-5
	
	
		,
	journal={{Information Technology Management}}
		
			12
			
			,
	year={2011}
		
	

}

@book{b16,
	
	
		,
	title={{Engage! The complete guide for brands and businesses to build, cultivate, and measure success in the new web}}
		,
	author={{
			BSolis
		}}
		
			,
	year={2011}
		
	
	,
	note={Revised edn}

}

@incollection{b17,
	
	
		,
	title={{Business engagement on Twitter: a path analysis}}
		,
	author={{
			MimiZhang
		} and {
			BernardJJansen
		} and {
			AbdurChowdhury
		}}
		
		
		10.1007/s12525-011-0065z
	
	
		,
	journal={{Electron Markets}}
		
			21
			
			,
	year={2011}
		
	

}