@incollection{,
	
					
					
					E157FF56EB7D17666468A9DE058A5748
				,
	author={{Jacob N.Mahina} and {MuturiWilly} and {MembaFlorence} and {University of Tourism, Technology and Business studies (UTB)}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1825563
}

@incollection{b0,
	
	
		,
	title={{A survey of behavioral finance}}
		,
	author={{
			NBarberis
		} and {
			RThaler
		}}
		
	
	
		,
	journal={{Handbook of the Economics of Finance}}
		
			1
			
			,
	year={2003}
		
	

}

@book{b1,
	
	
		,
	title={{Does Household Finance Matter? Small Financial Errors with}}
		,
	author={{
			HSBhamra
		} and {
			RUppal
		}}
		
		
			,
	year={2016}
			,
	publisher={Large Social Costs}
		
	

}

@book{b2,
	
	
		,
	title={{Drivers that influence susceptibility to HIV infection among students of higher institute of agriculture and animal husbandry (ISAE)-Rwanda}}
		,
	author={{
			HBizimana
		}}
		
			,
	year={2010}
		
	

}

@incollection{b3,
	
	
		,
	title={{Impact of behavioural finance in investment decisions and strategies-A fresh approach}}
		,
	author={{
			AKChaudhary
		}}
	
	
		,
	journal={{International Journal of Management Research and Business Strategy}}
		
			2
			2
			
			,
	year={2013}
		
	

}

@book{b4,
	
	
		,
	title={{A Test of the Self-Serving Attribution Bias: Evidence from Mutual Funds}}
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	author={{
			DChoi
		} and {
			DLou
		}}
		
		
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	year={2008. December}
		
	
	,
	note={Working Paper}

}

@book{b5,
	
	
		,
	author={{
			MDailami
		} and {
			MAtkin
		}}
		
		,
	title={{Stock markets in developing countries: key issues and a research agenda}}
				
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	publisher={World Bank Publications}
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	year={1990}
			515
		
	

}

@incollection{b6,
	
	
		,
	title={{Learning to be overconfident}}
		,
	author={{
			SGervais
		} and {
			TOdean
		}}
		
	
	
		,
	journal={{Review of Financial studies}}
		
			14
			1
			
			,
	year={2001}
		
	

}

@incollection{b7,
	
	
		,
	title={{Self-attribution bias in consumer financial decision-making: How investment returns affect individuals' belief in skill}}
		,
	author={{
			AOHoffmann
		} and {
			TPost
		}}
		
	
	
		,
	journal={{Journal of Behavioral and Experimental Economics}}
		
			52
			
			,
	year={2014}
		
	

}

@incollection{b8,
	
	
		,
	title={{Kernel principal component analysis and support vector machines for stock price prediction}}
		,
	author={{
			HInce
		} and {
			TBTrafalis
		}}
		
	
	
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	journal={{IIE Transactions}}
		
			39
			6
			
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	year={2007}
		
	

}

@incollection{b9,
	
	
		,
	title={{Interrelationship of biases: effect investment decisions ultimately}}
		,
	author={{
			AKafayat
		}}
	
	
		,
	journal={{Theoretical and Applied Economics}}
		
			21
			6
			
			,
	year={2014}
		
	

}

@incollection{b10,
	
	
		,
	title={{Timid choices and bold forecasts: A cognitive perspective on risk taking}}
		,
	author={{
			DKahneman
		} and {
			DLovallo
		}}
		
	
	
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	journal={{Management science}}
		
			39
			1
			
			,
	year={1993}
		
	

}

@incollection{b11,
	
	
		,
	title={{Choices, values, and frames}}
		,
	author={{
			DKahneman
		} and {
			ATversky
		}}
		
	
	
		,
	journal={{American psychologist}}
		
			39
			4
			341
			,
	year={1984}
		
	

}

@book{b12,
	
	
		,
	title={{The Social Implications of Sub-Saharan Financial Markets: Case Analysis From the Nairobi and Johannesburg Stock Exchanges (Doctoral dissertation}}
		,
	author={{
			IiiKidd
		} and {
			CE
		}}
		
		
			,
	year={2012}
		
		
			Howard University
		
	

}

@book{b13,
	
	
		,
	title={{}}
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	author={{
			DKKombo
		} and {
			DLTromp
		}}
		
		
			,
	year={2006. 2006}
			,
	publisher={An Introduction Paulines Publication Africa Nairobi Kenya}
		
	
	,
	note={Proposal and Thesis Writing}

}

@incollection{b14,
	
	
		,
	title={{Factors influencing individual investor behaviour: An empirical study of city Karachi}}
		,
	author={{
			SLodhi
		}}
	
	
		,
	journal={{Journal of Business and Management}}
		
			16
			2
			
			,
	year={2014}
		
	

}

@book{b15,
	
	
		,
	title={{Capital markets development, financial structure and economic development in Africa}}
		,
	author={{
			NMahonye
		}}
		
			,
	year={2014}
		
	
	,
	note={Doctoral dissertation}

}

@incollection{b16,
	
	
		,
	title={{Behavioral CEOs: The role of managerial overconfidence}}
		,
	author={{
			UMalmendier
		} and {
			GTate
		}}
		
	
	
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	journal={{The Journal of Economic Perspectives}}
		
			29
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			,
	year={2015}
		
	

}

@book{b17,
	
	
		,
	title={{Behavioral biases in financial decision making}}
		,
	author={{
			MMarchand
		}}
		
			,
	year={2012}
		
	

}

@book{b18,
	
	
		,
	title={{Determinants of Financial Performance of Firms Listed On the Rwanda Stock Exchange}}
		,
	author={{
			JMauwa
		}}
		
			,
	year={2016}
		
	

}

@book{b19,
	
	
		,
	title={{Political Economy of Crisis, Mining and Accumulation in Zimbabwe (Doctoral dissertation}}
		,
	author={{
			SMawowa
		}}
		
			,
	year={2013}
		
		
			University of KwaZulu Natal Durban
		
	

}

@book{b20,
	
	
		,
	title={{Transforming Africa: New Pathways to Development: Selected Speeches and Papers on Financial Reform and Development}}
		,
	author={{
			JMbaru
		}}
		
			,
	year={2003}
			,
	publisher={East African Publishers}
		
	

}

@book{b21,
	
	
		,
	title={{Effect of Financial Structure on Financial Performance of Firms Listed at East Africa Securities Exchanges}}
		,
	author={{
			JMMwangi
		}}
		
			,
	year={2016}
		
	

}

@book{b22,
	
	
		,
	title={{The psychology of investing}}
		,
	author={{
			JNofsinger
		}}
		
			,
	year={2016}
		
	
	,
	note={Routledge}

}

@incollection{b23,
	
	
		,
	title={{Regional Integration of Equity Markets in Sub-Saharan Africa}}
		,
	author={{
			JPiesse
		} and {
			BHearn
		}}
		
	
	
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	journal={{South African Journal of Economics}}
		
			73
			1
			36
			,
	year={2005}
		
	

}

@incollection{b24,
	
	
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	title={{Investment banking and securities issuance}}
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	author={{
			JRRitter
		}}
	
	
		,
	journal={{Handbook of the Economics of Finance}}
		
			1
			
			,
	year={2003}
		
	

}

@incollection{b25,
	
	
		,
	title={{Parsing the neural correlates of moral cognition: ALE meta-analysis on morality, theory of mind, and empathy}}
		,
	author={{
			KSchneider
		} and {
			DBzdok
		} and {
			LSchilbach
		} and {
			KVogeley
		} and {
			ARLaird
		} and {
			RLangner
		} and {
			SBEickhoff
		}}
		
		
		
		
		
		
	
	
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	journal={{Brain Structure and Function}}
		
			217
			4
			
			,
	year={2012}
		
	

}

@incollection{b26,
	
	
		,
	title={{An annotated checklist of Connecticut seaweeds}}
		,
	author={{
			CWSchneider
		} and {
			MMSuyemoto
		} and {
			CYarish
		}}
		
		
	
	
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	journal={{Conn Geol Nat Hist Surv Bull}}
		
			108
			
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	year={1979}
		
	

}

@book{b27,
	
	
		,
	title={{Behavioural finance. University of Cambridge}}
		,
	author={{
			MSewell
		}}
		
		
			,
	year={2007}
		
	

}

@book{b28,
	
	
		,
	title={{Beyond greed and fear: Understanding behavioral finance and the psychology of investing}}
		,
	author={{
			HShefrin
		}}
		
			,
	year={2002}
			,
	publisher={Oxford University Press on Demand}
		
	

}

@book{b29,
	
	
		,
	title={{Behavioralizing finance. Foundations and Trends® in Finance}}
		,
	author={{
			HShefrin
		}}
		
			,
	year={2010}
			4
			
		
	

}

@book{b30,
	
	
		,
	title={{Doing qualitative research: A practical handbook}}
		,
	author={{
			DSilverman
		}}
		
			,
	year={2013}
			,
	publisher={SAGE Publications Limited}
		
	

}

@incollection{b31,
	
	
		,
	title={{Behavioural finance: A review and synthesis}}
		,
	author={{
			ASubrahmanyam
		}}
	
	
		,
	journal={{European Financial Management}}
		
			14
			1
			
			,
	year={2008}
		
	

}

@incollection{b32,
	
	
		,
	title={{Impact of Behavioural biases in Portfolio investment decision making process}}
		,
	author={{
			RSukanya
		} and {
			RThimmarayappa
		}}
		
	
	
		,
	journal={{International Journal of Commerce, Business and Management (IJCBM)}}
		
			4
			4
			
			,
	year={2015}
		
	

}

@book{b33,
	
	
		,
	title={{Attribution Bias and Overconfidence in Escalation of Commitment: The Role of Desire to Rectify Past Outcomes}}
		,
	author={{
			DCTine
		}}
		
			,
	year={2013}
		
	

}

@book{b34,
	
	
		,
	title={{Financial Market Integration and Economic Growth: An Experience from Nigeria}}
		,
	author={{
			OIWasiu
		} and {
			MWTemitope
		}}
		
		
			,
	year={2013}
		
	

}

@incollection{b35,
	
	
		,
	title={{The effects of behavioural factors in investment decision-making: A survey of institutional investors operating at the Nairobi Stock Exchange}}
		,
	author={{
			NMWaweru
		} and {
			EMunyoki
		} and {
			EUliana
		}}
		
		
	
	
		,
	journal={{International Journal of Business and Emerging Markets}}
		
			1
			1
			
			,
	year={2008}
		
	

}