@incollection{,
	
					
					
					82FB5E335E1A6484547E3087EC286795
				,
	author={{Elisa K.Chan} and {University of Applied Sciences Western Switzerland}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1741936
}

@incollection{b0,
	
	
		,
	title={{Structural Equation Modeling in Practice -a Review and Recommended 2-Step Approach}}
		,
	author={{
			JCAnderson
		} and {
			DWGerbing
		}}
		
	
	
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	journal={{Psychological Bulletin}}
		
			103
			3
			
			,
	year={1988}
		
	

}

@incollection{b1,
	
	
		,
	title={{A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships}}
		,
	author={{
			JamesCAnderson
		} and {
			JamesANarus
		}}
		
	
	
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	journal={{Journal of Marketing}}
		
			48
			
			,
	year={1984}
		
	

}

@incollection{b2,
	
	
		,
	title={{River Magic: Extraordinary Experience and the Extended Service Encounter}}
		,
	author={{
			EricJArnould
		} and {
			LindaLPrice
		}}
		
	
	
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	journal={{Journal of Consumer Research}}
		
			20
			
			,
	year={1993. Jun}
		
	

}

@book{b3,
	
	
		,
	title={{Turning Shoppers into Advocates}}
		,
	author={{
			MelodyBadgett
		} and {
			MaureenStancikBoyce
		} and {
			HerbKleinberger
		}}
		
		
		
			,
	year={2007}
		
		
			IBM Institute for Business Value
		
	

}

@incollection{b4,
	
	
		,
	title={{The Fire of Desire: A Multisited Inquiry intoConsumer Passion}}
		,
	author={{
			RussellBelk
		} and {
			GulizGer
		} and {
			SørenAskegaard
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			30
			4
			
			,
	year={2003}
		
	

}

@incollection{b5,
	
	
		,
	title={{Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits}}
		,
	author={{
			YuChen
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			,
	year={2009}
		
	
	,
	note={forthcoming}

}

@incollection{b6,
	
	
		,
	title={{A Paradigm for Developing Better Measures of Marketing Constructs}}
		,
	author={{
			GilbertChurchill
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			16
			
			,
	year={1979. February}
		
	

}

@incollection{b7,
	
	
		,
	title={{Affect and Consumer Behavior}}
		,
	author={{
			JoelBCohen
		} and {
			SChrles
		} and {
			Areni
		}}
		
		
	
	
		,
	booktitle={{Handbook of Consumer Behavior}}
				,
	editor={
			ThomasSRobertson
			HaroldHKassarjian
		}
		Englewood Cliffs, NJ
		
			,
	publisher={Prentice-Hall}
			,
	year={1991}
			
		
	

}

@incollection{b8,
	
	
		,
	title={{Evaluating Structural Equation Models With Unobservable Variables and Measurement Error}}
		,
	author={{
			ClaesFornell
		} and {
			DavidFLarcker
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			18
			1
			
			,
	year={1981}
		
	

}

@incollection{b9,
	
	
		,
	title={{The structure of intellect}}
		,
	author={{
			JoyGuilford
		} and {
			Paul
		}}
		
	
	
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	journal={{Psychological Bulletin}}
		
			53
			
			,
	year={1956}
		
	

}

@incollection{b10,
	
	
		,
	title={{The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior}}
		,
	author={{
			WilliamJHavlena
		} and {
			MorrisBHolbrook
		}}
		
	
	
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	journal={{Journal of Consumer Research}}
		
			13
			
			,
	year={1986. December}
		
	

}

@incollection{b11,
	
	
		,
	title={{It's all at the mall: exploring adolescent girls' experiences}}
		,
	author={{
			DianaLHaytko
		} and {
			JulieBaker
		}}
		
	
	
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	journal={{Journal of Retailing}}
		
			80
			
			,
	year={2004}
		
	

}

@incollection{b12,
	
	
		,
	title={{A Review of Scale Development Practices in the Study of Organizations}}
		,
	author={{
			TimRHinkin
		}}
	
	
		,
	journal={{Journal of Management}}
		
			21
			5
			
			,
	year={1995}
		
	

}

@incollection{b13,
	
	
		,
	title={{Introduction to Consumer Value}}
		,
	author={{
			MorrisBHolbrook
		}}
	
	
		,
	booktitle={{Consumer Value: A Framework for Analysis and Research}}
				,
	editor={
			MorrisBHolbrook
			London
			NewYork: Routledge
		}
		
			,
	year={1999}
			
		
	

}

@incollection{b14,
	
	
		,
	title={{Emotion in the Consumption Experience: Toward a New Model of the Human Consumer}}
	
	
		,
	booktitle={{The Role of Affect in Consumer Behavior: Emerging Theories and Applications}}
				,
	editor={
			RobertAPeterson
		}
		Lexington, MA
		
			,
	publisher={Heath}
			,
	year={1986}
			
		
	

}

@incollection{b15,
	
	
		,
	title={{The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun}}
		,
	author={{
			ElizabethC__________And
		} and {
			Hirschman
		}}
		
	
	
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	journal={{Journal of Consumer] Research}}
		
			9
			2
			
			,
	year={1982}
		
	

}

@incollection{b16,
	
	
		,
	title={{Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior}}
		,
	author={{
			JacobJacoby
		}}
	
	
		,
	journal={{Journal of Consumer Psychology}}
		
			12
			1
			
			,
	year={2002}
		
	

}

@incollection{b17,
	
	
		,
	title={{Speaking of Art as Embodied Imagination: A multisensory Approach to Understanding Aesthetic Experience}}
		,
	author={{
			AnnammaJoy
		} and {
			JohnFSherryJr
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			30
			2
			
			,
	year={2003}
		
	

}

@incollection{b18,
	
	
		,
	title={{Customers' Cognitive, Emotional, and Actionable Response to the Servicescape: A Test of the Moderating Effect of the Restaurant Type}}
		,
	author={{
			WooKim
		} and {
			YunJiGon
		} and {
			Moon
		}}
		
		
	
	
		,
	journal={{International Journal of Hospitality Management}}
		
			28
			
			,
	year={2009}
		
	

}

@incollection{b19,
	
	
		,
	title={{Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment}}
		,
	author={{
			CharlaMathwick
		} and {
			NareshMalhotra
		} and {
			EdwardRigdon
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			77
			
			,
	year={2001}
		
	

}

@incollection{b20,
	
	
		,
	title={{}}
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	author={{
			AlbertMehrabian
		} and {
			JamesARussell
		}}
		
	
	
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	journal={{An Approach to Environmental Psychology}}
		
			,
	year={1974}
			,
	publisher={MIT Press}
		
	

}

@book{b21,
	
	
		,
	title={{The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary}}
		,
	author={{
			JosephMichelli
		}}
		
			,
	year={2007}
			,
	publisher={McGraw Hill}
			,
	address={New York}
		
	

}

@incollection{b22,
	
	
		,
	title={{The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition}}
		,
	author={{
			ThomasPNovak
		} and {
			DonnaLHoffman
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			36
			1
			
			,
	year={2009}
		
	

}

@book{b23,
	
	
		,
	author={{
			RobertPlutchik
		}}
		,
	title={{Emotion: A Psychoevolutionary Synthesis}}
				New York
		
			,
	publisher={Harper and Row}
			,
	year={1980}
		
	

}

@incollection{b24,
	
	
		,
	title={{Measuring Emotions in the Consumption Experience}}
		,
	author={{
			MarshaLRichins
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			24
			
			,
	year={1997. September}
		
	

}

@incollection{b25,
	
	
		,
	title={{Why We Buy What We Buy: A Theory of Consumption Values}}
		,
	author={{
			JagdishNSeth
		} and {
			IBruce
		} and {
			BarbaraLNewman
		} and {
			Gross
		}}
		
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			22
			
			,
	year={1991}
		
	

}

@incollection{b26,
	
	
		,
	title={{Marketing of Risky Sports: From Intention to Action}}
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	author={{
			Shoham
		} and {
			GregoryMAviv
		} and {
			LynnRRose
		} and {
			Kahle
		}}
		
		
		
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			26
			
			,
	year={1998}
		
	

}

@incollection{b27,
	
	
		,
	title={{Consumer Perceived Value: The Development of a Multiple Item Scale}}
		,
	author={{
			JillianCSweeney
		} and {
			GeoffreyNSoutar
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			77
			
			,
	year={2001}
		
	

}

@incollection{b28,
	
	
		,
	title={{The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands}}
		,
	author={{
			Thomson
		} and {
			DeborahJMatthew
		} and {
			C. WhanMacinnis
		} and {
			Park
		}}
		
		
		
	
	
		,
	journal={{Journal of Consumer Psychology}}
		
			15
			1
			
			,
	year={2005}
		
	

}

@incollection{b29,
	
	
		,
	title={{On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience}}
		,
	author={{
			LynetteSUnger
		} and {
			JeromeBKernan
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			9
			
			,
	year={1983. March}
		
	

}

@incollection{b30,
	
	
		,
	title={{Customer Experience Creation: Determinants, Dynamics and Management Strategies}}
		,
	author={{
			PeterCVerhoef
		} and {
			KatherineNLemonb
		} and {
			AParasuraman
		} and {
			AnneRoggeveen
		} and {
			MichaelTsiros
		} and {
			LeonardASchlesinger
		}}
		
		
		
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			85
			1
			
			,
	year={2009}
		
	

}