@incollection{,
	
					
					
					6B3F045694B8D9A33C13417229FD898C
				,
	author={{Naglaa MohamedDiaa} and {Helwan University, Egypt.}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}174918
}

@book{b0,
	
	
		,
	title={{). guided selling. org}}
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	author={{
			AVAswegen
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	year={2015, october 29. September 27, 2017}
		
	
	,
	note={Retrieved}

}

@incollection{b1,
	
	
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	title={{Guerrilla marketing communications tools and ethical problems in Guerrilla advertising}}
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	author={{
			CAy
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			PAytekin
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			SNardali
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}

@book{b2,
	
	
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	title={{GUERILLA MARKETING: A LOW COST MARKETING STRATEGY. International journal of management research and business strategy}}
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			SSareen
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	year={2014}
			
		
	

}

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	title={{Guerrilla Marketing and its effects on consumer behavior}}
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	author={{
			SBelic
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	year={2012}
		
		
			Kristiansad University
		
	
	,
	note={Unpublished Dissertation}

}

@book{b4,
	
	
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	title={{Humorous advertising a study of US TV ads in Sweden. Unpublished Dissertation, Lulea university of Technology}}
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			FChristensen
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	year={2017}
		
	

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}

@incollection{b6,
	
	
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	title={{Guerilla marketing's effects on Gen Y's word of mouth intention-a mediation of credibility}}
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	author={{
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			KNMai
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}

@incollection{b7,
	
	
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	title={{Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness}}
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			JPlagemann
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	journal={{Journal of Advertising}}
		
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}

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	year={2012}
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	address={Stockholm School of Economics}
		
	

}

@incollection{b9,
	
	
		,
	title={{The role of guerrilla marketing strategy to enrich the aesthetic and functional values of Brand in Egyptian market}}
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	author={{
			FFarouk
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		,
	journal={{International Design Journal}}
		
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	year={2012}
		
	

}

@incollection{b10,
	
	
		,
	title={{The Role of guerrilla marketing strategy to enrich the aesthetic and functional values of brand in Egyptian Market}}
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	author={{
			FFarouk
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	journal={{International design Journal}}
		
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	year={2012}
		
	

}

@book{b11,
	
	
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	title={{Influences of consumer purchase intentions: A literature review}}
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	author={{
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	note={Unpublished Bachelor thesis}

}

@incollection{b12,
	
	
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	title={{Study of Antecedents of Purchase Intention and Its Effect on Brand Loyalty of Private Label Brand of Apparel}}
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	author={{
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}

@book{b14,
	
	
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	title={{Mobile phones in guerrilla marketing}}
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}

@incollection{b15,
	
	
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	title={{Impact of Demographic Factors on Store Selection: An Insight in Pakistani Society}}
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	author={{
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}

@incollection{b16,
	
	
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	title={{Consumers' Attitude and Intention towards Organic Food Purchase: An Extension of Theory of Planned Behavior in Gender Perspective}}
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	author={{
			HIrianto
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	journal={{International Journal of Management, Economics and Social Sciences}}
		
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}

@incollection{b17,
	
	
		,
	title={{Analysis of Guerrilla and traditional Marketing interface in improving the prodcutivity of organizational marketing in small and medium size enterprises(SMEs) in Nigeria}}
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	author={{
			AAIsaac
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		,
	journal={{Journal of Small Business and entrepreurship development}}
		
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	year={2014. March}
		
	

}

@book{b18,
	
	
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	title={{Guerrilla Marketing concept and further research Possibilities. Silesian University in Opava, School of Business Administration in Karvina}}
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	author={{
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@book{b19,
	
	
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	title={{Principles of Marketing}}
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	author={{
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	year={2016}
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	publisher={Pearson}
			,
	address={London}
		
	

}

@book{b20,
	
	
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	title={{Guerrilla marketing: Easy and inexpensive strategies for making big profits from your small business}}
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	publisher={Houghton Mifflin Company}
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	address={New York}
		
	

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@incollection{b21,
	
	
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	title={{The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia}}
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	author={{
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@book{b22,
	
	
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	title={{What is guerilla marketing?}}
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	author={{
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	year={2012. february 14. nov 17. 2016}
		
	

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@book{b23,
	
	
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	title={{impact of hu,or in advertising on consumer purchase intention : a study on Ufone Network from telecommunication sector in Pakistan. international review of Management and business research}}
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	year={2016, september}
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@incollection{b24,
	
	
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	title={{A study of factors affecting customers purchase intention.Case study ; the agencies og Bono Brand Tile In Tehran}}
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	author={{
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	journal={{Journal of Multidisciplinary Engineering Science}}
		
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	year={2015, january}
		
	

}

@incollection{b25,
	
	
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	title={{Consumers' Evaluation of Ad-Brand Congruity in Comparative Advertising}}
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	author={{
			KNagar
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	journal={{journal of international consumer marketing}}
		
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@book{b26,
	
	
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	title={{Ways of using Guerrilla Marketing in SMEs. International Conference on Strategic and Innovative Marketing}}
				
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	year={2015}
			
		
	
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	note={Madrid: Procedia-Social and Behavioral Sciences}

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	title={{Impacts of Guerrilla Advertising on Consumer Buying Behavior. Informatinon and knowledge Management}}
				
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	year={2014}
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@incollection{b28,
	
	
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	title={{Guerrilla Marketing-Innovative or Parasitic Marketing}}
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	author={{
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	year={2013. September}
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@incollection{b29,
	
	
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	title={{The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: An empirical study}}
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@incollection{b30,
	
	
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	title={{A comparative study between male and female purchase intention toward visual merchandising at centro by parkson department store mantos}}
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	author={{
			MParengkuan
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	journal={{Journal Berkala Ilmiah Efisiensi}}
		
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@book{b31,
	
	
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@incollection{b32,
	
	
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	title={{The Impact of Brands on Consumer Purchase Intentions}}
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	author={{
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			S
		}}
		
		
		
		
		
		
		
	
	
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@incollection{b33,
	
	
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	title={{Get Your Advertisement Noticed; Impact of Emotional Advertisement on Consumer Buying Intention in the Presence of Consumer Emotion Management}}
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	author={{
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			ABilal
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	journal={{Resesarch journal of recent sciences}}
		
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	year={2016. January}
		
	

}

@incollection{b34,
	
	
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	title={{Impact of Guerrilla Marketing on Consumer Perception}}
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	author={{
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@incollection{b35,
	
	
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	title={{The Impact of Advertising creativity on hierarchy of effects}}
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@incollection{b37,
	
	
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	title={{MeasurinG Attitude toward the brand and purchase intentions}}
	
	
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	journal={{Journal of current issues and research in advertising}}
		
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@incollection{b38,
	
	
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	title={{The effects of Guerrilla Marketing on Gen Y's purchase intention-A study in Ho Chi Minh City}}
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	title={{Recall and Persuasion: Does Creative Advertising Matter}}
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@incollection{b40,
	
	
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	title={{Impact of Humor Advertising in Radio and Print Advertising -A Review}}
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	author={{
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	title={{The Impact of emotional advertsing appleals on conumer implicit and explicit memory: an accessibility/digonansticity perspective}}
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	author={{
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	year={2000}
		
		
			The Wharton School, University of Pennsylvania
		
	
	,
	note={Unpublished Bachelor Thesis}

}