@incollection{,
	
					
					
					EF8C9A7F06592CCCF3604FB2203FD149
				,
	author={{Chalchissa AmentieKero} and {JIMMA UNVERSITY AND UNIVERSITY OF ABOMEY-CALAVI}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1737589
}

@book{b0,
	
	
		,
	title={{Small and medium forest enterprises in Ethiopia. IIED Small and Medium Forest Enterprise Series No. 26. FARM-Africa and}}
		,
	author={{
			HAbebe
		} and {
			BMillion
		} and {
			ARidgewell
		}}
		
		
		
			,
	year={2009}
			,
	publisher={International Institute for Environment and Development}
			,
	address={London, UK}
		
	

}

@incollection{b1,
	
	
		,
	title={{A parametric approach to partial least square structural equation modeling of multigroup}}
		,
	author={{
			AAfthanorhan
		} and {
			Nazima
		} and {
			SAhmad
		}}
		
		
	
	
		,
	journal={{Analysis: international Journal of Economics, Commerce and Management}}
		2348 0386
		
			10
			,
	year={2014}
		
	

}

@incollection{b2,
	
	
		,
	title={{Productivity Enhancement and Equitable Development}}
		,
	author={{
			TAltenburg
		} and {
			UEckhardt
		}}
		
	
	
		,
	journal={{Review of Economic Studies}}
		
			29
			
			,
	year={2006}
		
	

}

@incollection{b3,
	
	
		,
	title={{Micro, Small and Medium Enterprises Development Strategies in Ethiopia: Retrospective and Prospective Analysis: IRACST-International Journal of Commerce}}
		,
	author={{
			AAmare
		} and {
			ARaghurama
		}}
		
	
	
		,
	journal={{Business and Management}}
		2319-2828
		
			6
			1
			,
	year={2017}
		
	

}

@book{b4,
	
	
		,
	title={{APO Productivity Data Book}}
		
			,
	year={2011}
			,
	publisher={Keio University Press Incorporation}
			,
	address={Japan}
		
	

}

@incollection{b5,
	
	
		,
	title={{Market orientation and innovation}}
		,
	author={{
			-GAtuahene
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			35
			2
			
			,
	year={1995}
		
	

}

@incollection{b6,
	
	
		,
	title={{The moderatormediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations}}
		,
	author={{
			RMBaron
		} and {
			DAKenny
		}}
		
	
	
		,
	journal={{Journal of Personality and Social Psychology}}
		
			51
			6
			
			,
	year={1986}
		
	

}

@book{b7,
	
	
		,
	title={{Identifying key success Factors and Constraints in Ethiopia's MSE Development: An Exploratory Research Report 14}}
		,
	author={{
			ABerihu
		} and {
			ZAbebaw
		} and {
			TBiruk
		}}
		
		
		
			,
	year={2014. 2014}
			,
	publisher={Ethiopian Development Research Institute}
			,
	address={Addis Ababa}
		
	

}

@book{b8,
	
	
		,
	title={{Market-driven strategy: Processes for creating value}}
		,
	author={{
			GSDay
		}}
		
			,
	year={1990}
			,
	publisher={The Free Press}
			,
	address={New York, NY}
		
	

}

@incollection{b9,
	
	
		,
	title={{The capabilities of market-driven organizations}}
		,
	author={{
			GSDay
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			58
			
			,
	year={1994}
		
	

}

@incollection{b10,
	
	
		,
	title={{advantage: A framework for diagnosing competitive superiority}}
		,
	author={{
			GeorgeSDay
		} and {
			RobinWensley
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			2
			
			,
	year={1990. 1994Assessing}
		
	

}

@book{b11,
	
	
		,
	author={{
			BEbru
		} and {
			TFulya
		} and {
			ASinan
		}}
		
		
		
		,
	title={{A Research on Determining Innovation Factors for SMEs: 10th International Strategic Management Conference: Assessed on:13/04/217 Available on}}
				
			,
	year={2014}
		
	

}

@incollection{b12,
	
	
		,
	title={{Financial challenges that impede increasing the productivity of SMEs in Arab region}}
		,
	author={{
			DEmine
		}}
	
	
		,
	journal={{Journal Emprical Examination}}
		
			62
			
			,
	year={2012. 2003}
		
	
	,
	note={Journal of Marketing}

}

@book{b13,
	
	
		,
	title={{Market intelligence for product excellence: Proefschrift Technische Universiteit Delft. -Met lit. opg.Met samenvatting in het Nederlands}}
		,
	author={{
			VErik
		}}
		
			,
	year={2008}
		
	

}

@incollection{b14,
	
	
		,
	title={{Knowledge Management and Business Performance:Mediating Effect of Innovation}}
		,
	author={{
			BEugenie
		} and {
			MJohn
		} and {
			OLaura
		}}
		
		
	
	
		,
	journal={{Journal of Business and Management Sciences}}
		
			4
			4
			
			,
	year={2016. 2016}
		
	

}

@incollection{b15,
	
	
		,
	title={{The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage}}
		,
	author={{
			JFahy
		}}
	
	
		,
	journal={{Journal of European Industrial Training}}
		
			24
			
			,
	year={2000}
		
	

}

@incollection{b16,
	
	
		,
	title={{Ethiopian Industrial Development strategic Plan}}
	
	
		,
	journal={{FDRE Ministry of Industry}}
		
			,
	year={2013. 2013-2025}
			,
	publisher={Addis Ababa}
		
	

}

@book{b17,
	
	
		,
	title={{Ethiopian Handloom Product Export Market Study. I and II.Ministry of Trade and Industry}}
		,
	author={{
			Femseda
		}}
		
			,
	year={2011}
			,
	address={Addis Ababa}
		
	

}

@book{b18,
	
	
		,
	author={{
			AField
		}}
		,
	title={{Discovering statistics usingIBM SPSS statistics (2nd}}
				
			,
	year={2005}
		
	
	,
	note={London: Sage publication}

}

@book{b19,
	
	
		,
	author={{
			APField
		}}
		,
	title={{Discovering statistics using SPSS statistics}}
				
			,
	year={2013}
		
	
	,
	note={4th ed. London: Sage publication}

}

@incollection{b20,
	
	
		,
	title={{Evaluating structural equation models with unobservable variables and measurement error}}
		,
	author={{
			CFornell
		} and {
			DFLarcker
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			18
			1
			
			,
	year={1981}
		
	

}

@book{b21,
	
	
		,
	title={{New Product Success among Small and Medium Enterprises (SMEs): An empirical study in Taiwan:The Journal of International Management Studies}}
		,
	author={{
			Yan-KaiFu
		}}
		
			,
	year={2010}
			5
		
	

}

@incollection{b22,
	
	
		,
	title={{Strategic orientation of the firm and new product success}}
		,
	author={{
			HGatignon
		} and {
			JXuereb
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			34
			1
			
			,
	year={1997}
		
	

}

@incollection{b23,
	
	
		,
	title={{Market Orientation, Competitive Strategy and Firm Performance: An empirical study of Chinese Firms}}
		,
	author={{
			LGloria
		} and {
			ZDaniel
		}}
		
	
	
		,
	journal={{Journal of Global Marketing}}
		
			18
			,
	year={2005. 2005}
		
	

}

@incollection{b24,
	
	
		,
	title={{Assessing service quality on the web: evidence from businessto-consumer portals}}
		,
	author={{
			SGounaris
		} and {
			SDimitriadis
		}}
		
	
	
		,
	journal={{Journal of Services Marketing}}
		
			17
			4/5
			
			,
	year={2003}
		
	

}

@incollection{b25,
	
	
		,
	title={{An interim report on measuring product development success and failure}}
		,
	author={{
			AbbieGriffin
		} and {
			AlbertLPage
		}}
		
	
	
		,
	journal={{Journal of Product Innovation Management}}
		
			10
			4
			
			,
	year={1993}
		
	

}

@incollection{b26,
	
	
		,
	title={{Strategic orientations in management literature: three approaches to understanding the interaction between market, technology, entrepreneurial, and learning orientations}}
		,
	author={{
			HHakala
		}}
	
	
		,
	journal={{International Journal of Management Reviews}}
		
			13
			2
			
			,
	year={2011. 2011}
		
	

}

@book{b27,
	
	
		,
	title={{Multivariate data analysis (6th}}
		,
	author={{
			JHair
		} and {
			RAnderson
		} and {
			RTatham
		} and {
			WBlack
		}}
		
		
		
		
			,
	year={2007}
			,
	publisher={Macmillan}
			,
	address={New York, NY}
		
	

}

@book{b28,
	
	
		,
	title={{}}
		,
	author={{
			JosephFHair
		} and {
			RolphEAnderson
		} and {
			RonaldLTatham
		} and {
			WilliamCBlack
		}}
		
		
		
		
			,
	year={1995. 1998}
		
	

}

@book{b29,
	
	
		,
	title={{Multivariate data analysis with readings}}
		
			,
	publisher={Prentice-Hall Inc}
			,
	address={Englewood Cliffs}
		
	

}

@incollection{b30,
	
	
		,
	title={{Industrial companies' evaluation criteria in new product development gates}}
		,
	author={{
			SusanHart
		} and {
			ErikHultink
		} and {
			TNikolaos
		} and {
			Harry
		}}
		
		
		
	
	
		,
	journal={{Journal of Product Innovation Management}}
		
			20
			1
			
			,
	year={1999}
		
	

}

@incollection{b31,
	
	
		,
	title={{Multivariate Data Analysis with Readings}}
		,
	author={{
			JFHair
		} and {
			REAnderson
		} and {
			RLTatham
		} and {
			WCBlack
		}}
		
		
		
	
	
		,
	journal={{Business and Management}}
		,
	editor={Prentice-Hall. 32. Henri H.}
		
			3
			2
			,
	year={2010. 2015. February 2015}
		
	
	,
	note={Journal of Economics}

}

@incollection{b32,
	
	
		,
	title={{Strategic Orientations and SME Performance: Moderating Effect of Absorptive Capacity of the Firm}}
		,
	author={{
			HMHerath
		} and {
			MRosli
		}}
		
	
	
		,
	journal={{Asian Social Science}}
		1911- 2017 E- 1911-2025
		
			10
			13
			,
	year={2014. 2014}
		
	

}

@book{b33,
	
	
		,
	title={{Strategy Formulations: Analytical Concepts}}
		,
	author={{
			CWHofer
		} and {
			DSchendel
		}}
		
		
			,
	year={1978}
			,
	publisher={West Publishing}
			,
	address={St Paul, MN}
		
	

}

@book{b34,
	
	
		,
	author={{
			LJames
		}}
		,
	title={{IBM SPSS Amos 20 User's}}
				
			,
	year={2011}
		
	

}

@book{b35,
	
	
		,
	title={{Strategic orientation of small and medium size Enterprises: Economics And Management}}
		,
	author={{
			JoannaE
		}}
		
			,
	year={2014. 2014}
			19
		
	

}

@incollection{b36,
	
	
		,
	title={{SPSS Survival Manual: A step by step guide to data analysis using SPSS:Second edition}}
		,
	author={{
			JulieP
		}}
	
	
		,
	journal={{Allen & Unwin}}
		
			83
			,
	year={2005. 2005}
			,
	publisher={Australia}
		
	

}

@book{b37,
	
	
		,
	title={{Contemporary Perspectives on Strategic Market Planning}}
		,
	author={{
			RAKerin
		} and {
			VMahajan
		} and {
			PRVaradarajan
		}}
		
		
		
			,
	year={1990}
			,
	publisher={Allyn and Bacon}
			,
	address={Boston}
		
	

}

@incollection{b38,
	
	
		,
	title={{Market orientation: A metaanalytic review and assessment of its antecedents and impact on success}}
		,
	author={{
			AhmetHKirca
		} and {
			SatishJayachandran
		} and {
			WilliamOBearden
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			69
			2
			
			,
	year={2005}
		
	

}

@book{b39,
	
	
		,
	title={{Conceptualising a model to promote post start-up small business growth in Sri Lanka}}
		,
	author={{
			AKodicara
		}}
		
			,
	year={2008}
		
		
			PhD thesis at The University of Canterbury
		
	

}

@incollection{b40,
	
	
		,
	title={{Market orientation: the construct, research propositions, and managerial implications}}
		,
	author={{
			AKohli
		} and {
			KJaworski
		} and {
			B
		} and {
			J
		}}
		
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			54
			
			,
	year={1990}
		
	

}

@incollection{b41,
	
	
		,
	title={{The impact of market orientation,product advantage and launch proficiency on new product success andorganizational success}}
		,
	author={{
			FLangerak
		} and {
			EJHultink
		} and {
			HSRobben
		}}
		
		
	
	
		,
	journal={{Journal of Product Innovation Management}}
		
			21
			7994
			,
	year={2004}
		
	

}

@incollection{b42,
	
	
		,
	title={{Location, decentralization, and knowledge sources for innovation}}
		,
	author={{
			ALeiponen
		} and {
			CHelfat
		}}
		
	
	
		,
	journal={{Organization Science}}
		
			22
			3
			
			,
	year={2011}
		
	

}

@incollection{b43,
	
	
		,
	author={{
			MDMichalisin
		} and {
			RDSmith
		} and {
			DMKline
		}}
		
		
	
	
		,
	booktitle={{search of strategic assets}}
				
			,
	year={1997}
			5
			
		
	

}

@incollection{b44,
	
	
		,
	title={{The Effect of Entrepreneurial Orientation on the Firm Success through Strategic Flexibility: A Study on the SMEs Cluster in Malang}}
		,
	author={{
			AMohammad
		}}
	
	
		,
	journal={{Journal of Management Research}}
		1941-899X
		
			5
			3
			,
	year={2013. 2013}
		
	

}

@book{b45,
	
	
		,
	title={{Ethiopian Handloom Product Export Market Study. I and II.Ministry of Trade and Industry}}
		,
	author={{
			FemsedaMoti
		}}
		
			,
	year={2004}
			,
	address={Addis Ababa}
		
	

}

@incollection{b46,
	
	
		,
	title={{Determinants and outcomes of marketing capabilities in new technology based firms in}}
		,
	author={{
			MuhammadSh
		}}
	
	
		,
	booktitle={{an empirical study: Tag der wissenschaftlichen Aussprache}}
				Berlin, Germany
		
			,
	year={2010. April 2010}
			20
		
	

}

@book{b47,
	
	
		,
	title={{Reg No.201-2011-federalmicro-and-small-enterprises-development-agencyestablishment}}
		,
	author={{
			NegaretGazeta
		}}
		
			,
	year={2011}
			,
	address={Ethiopia,Addis Abeba}
		
	

}

@book{b48,
	
	
		,
	author={{
			JCNunnally
		}}
		,
	title={{Psychometric theory}}
				New York, NY; New York, NY
		
			,
	publisher={McGraw-Hill}
			,
	year={1978. 1993}
		
	
	,
	note={Psychometric Theory. 3rd Edition}

}

@incollection{b49,
	
	
		,
	title={{) Organization for Economic Co-operation and Development}}
	
	
		,
	journal={{OECD}}
		
			1
			2
			,
	year={1992, 1996, 2005}
		
	
	,
	note={Oslo Manual Product innovation data. 3rd edition}

}

@book{b50,
	
	
		,
	title={{SPSS Survival Manual: guide to data analysis using SPSS}}
		,
	author={{
			JPallant
		}}
		
			,
	year={2011}
			,
	publisher={Alle & Unwin}
			,
	address={Australia}
		
	

}

@book{b51,
	
	
		,
	title={{Competitive Strategy: Techniques for Industries and Competitors}}
		,
	author={{
			EMPorter
		}}
		
			,
	year={1998}
			,
	publisher={The Free Press}
			,
	address={New York}
		
	

}

@book{b52,
	
	
		,
	author={{
			MPorter
		}}
		,
	title={{Competitive Strategy}}
				New York, NY
		
			,
	publisher={The Free Press}
			,
	year={1980, 1998, 2000}
		
	

}

@book{b53,
	
	
		,
	title={{Doing research in business and management}}
		,
	author={{
			DRemenyi
		} and {
			BWilliams
		} and {
			AMoney
		} and {
			ESwartz
		}}
		
		
		
		
			,
	year={1998}
			,
	publisher={Sage Publications}
			,
	address={Thousand Oaks, CA}
		
	

}

@book{b54,
	
	
		,
	author={{
			MSaunders
		} and {
			PLewis
		} and {
			AThornhil
		}}
		
		
		,
	title={{Research Methods for Business Students}}
				
			,
	publisher={Prentice Hall}
			,
	year={2000}
		
	

}

@incollection{b55,
	
	
		,
	title={{Innovation and Barriers to Innovation: SMEs in Addis Ababa}}
		,
	author={{
			TSilashi
		}}
	
	
		,
	journal={{Journal of Small Business and Entrepreneurship Development}}
		
			2
			1
			
			,
	year={2014. March 2014}
		
	

}

@incollection{b56,
	
	
		,
	title={{Issues in conducting marketing strategy research}}
		,
	author={{
			SFSlater
		}}
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			3
			
			,
	year={1995}
		
	

}

@incollection{b57,
	
	
		,
	title={{Market orientation and the learning organization}}
		,
	author={{
			StanleyFSlater
		} and {
			JohnCNarver
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			59
			
			,
	year={1995. July}
		
	

}

@incollection{b58,
	
	
		,
	title={{An examination of the causal logic of rent generation: Contrasting Porter's competitive strategy framework and the resource-based perspective}}
		,
	author={{
			Y ESpanos
		} and {
			SLioukas
		}}
		
	
	
		,
	journal={{Strategic Management Journal}}
		
			22
			
			,
	year={2001}
		
	

}

@book{b59,
	
	
		,
	title={{The Determinants of Innovative Success: A study of SMEs in a developing country Eindhoven}}
		,
	author={{
			GTheresia
		}}
		
		
			,
	year={2015. 2015. Sept 11/2015}
		
		
			Eindhoven University of Technology
		
	

}

@book{b60,
	
	
		,
	author={{
			LTorsti
		} and {
			KJari
		} and {
			HJukka
		} and {
			RLaura
		} and {
			TKirsi
		} and {
			WMika
		} and {
			IVeli-Pekka H & Olli
		}}
		
		
		
		
		
		
		,
	title={{Acquisition, Utilisation and the Impact of Patent and Market Information on Innovation Activities: vtt research notes 2484}}
				URL
		
			,
	year={2009}
		
	

}

@incollection{b61,
	
	
		,
	title={{World BanK Group (2015), "4th Ethiopia Economic Update: Overcoming Constraints in the Manufacturing Sector}}
		,
	author={{
			MVijande
		}}
	
	
		,
	journal={{Australian Journal of Management}}
		
			25
			2
			
			,
	year={2005}
		
	
	,
	note={World Bank group}

}