@incollection{,
	
					
					
					3C104B2633B1B7FD2E89415AD1E0054D
				,
	author={{Nashid BinteyHayder} and {Institute of Business Administration (IBA), Jahangirnagar University, Dhaka, Bangladesh}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1726776
}

@book{b0,
	
	
		,
	title={{The code for self-regulation in advertising}}
		
			,
	year={2007}
			,
	publisher={Registered Office & Secretariat}
			,
	address={Mumbai}
		
	
	,
	note={Advertising Standards Council of India}

}

@book{b1,
	
	
		,
	title={{Abstract and Concrete Data in the Perseverance of Social Theories}}
		,
	author={{
			CAAnderson
		}}
		
			,
	year={1983}
		
	

}

@incollection{b2,
	
	
		,
	title={{How ethical are businessmen}}
		,
	author={{
			RCBaumhart
		}}
	
	
		,
	booktitle={{Harvard business review}}
				
			,
	year={1961}
			39
			
		
	

}

@incollection{b3,
	
	
		,
	title={{The Efficient Regulation of Consumer Information}}
		,
	author={{
			HBeales
		} and {
			RCraswell
		} and {
			SSalop
		}}
		
		
	
	
		,
	journal={{Journal of Law and Economics}}
		
			24
			
			,
	year={1981}
		
	

}

@incollection{b4,
	
	
		,
	title={{College Student Attitudes toward Advertising's Ethical, Economic, and Social Consequences}}
		,
	author={{
			FKBeard
		}}
	
	
		,
	journal={{Journal of Business Ethics}}
		
			
			,
	year={2003}
		
	

}

@book{b5,
	
	
		,
	author={{
			JRBettman
		}}
		,
	title={{An Information-Processing Theory of Consumer Choice}}
				Glen View, IL
		
			,
	publisher={Addison-Wesley}
			,
	year={1979}
		
	

}

@book{b6,
	
	
		,
	title={{Marketing Management, A Strategic Decision-Making Approach}}
		,
	author={{
			HWBoyd
		} and {
			OCWalker
		} and {
			JMullins
		} and {
			J-CLarre´ Che´
		}}
		
		
		
		
			,
	year={2002}
			,
	address={McGraw-Hill/Irwin, Columbus, OH}
		
	

}

@book{b7,
	
	
		,
	author={{
			FBrassington
		} and {
			SPettitt
		}}
		
		,
	title={{Principles of Marketing}}
				Englewood Cliffs, NJ
		
			,
	publisher={Prentice-Hall/Financial Times}
			,
	year={2003}
		
	
	,
	note={3rd ed.}

}

@incollection{b8,
	
	
		,
	title={{Is the ethics of business changing}}
		,
	author={{
			SNBrenner
		} and {
			EAMolander
		}}
		
	
	
		,
	journal={{Harvard business review catalog}}
		
			19
			
			,
	year={1977}
		
	

}

@incollection{b9,
	
	
		,
	title={{Deceptive by Implication: an Experimental Investigation}}
		,
	author={{
			RRBurke
		} and {
			WSDesarbo
		} and {
			RLOliver
		} and {
			TSRobertson
		}}
		
		
		
	
	
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	journal={{Journal of Consumer Research}}
		
			14
			4
			
			,
	year={1988}
		
	

}

@incollection{b10,
	
	
		,
	title={{Consumer skepticism of advertising: What do the polls Show?}}
		,
	author={{
			JECalfee
		} and {
			JDRingold
		}}
		
	
	
		,
	booktitle={{Advances in Consumer Research}}
				
			,
	year={1998}
			15
			
		
	

}

@incollection{b11,
	
	
		,
	title={{Taiwanese students' attitudes towards and beliefs about advertising}}
		,
	author={{
			Chung-ChuanYang
		}}
	
	
		,
	journal={{Journal of marketing communications}}
		
			6
			
			,
	year={2000}
		
	

}

@book{b12,
	
	
		,
	author={{
			SDibb
		} and {
			LSimkin
		} and {
			WPPride
		} and {
			OCFerrell
		}}
		
		
		
		,
	title={{Marketing Concepts and Strategies}}
				Boston, MA
		
			,
	publisher={Houghton-Mifflin Company}
			,
	year={2001}
		
	
	,
	note={3rd ed.}

}

@incollection{b13,
	
	
		,
	title={{College Student Attitudes toward Advertising's Ethical, Economic, and Social Consequences}}
		,
	author={{
			FredKBeard
		}}
	
	
		,
	journal={{Journal of Business Ethics}}
		
			48
			
			,
	year={2003}
		
	

}

@book{b14,
	
	
		,
	title={{How deceptive advertising hurts businesses}}
		,
	author={{
			LGoessl
		}}
		
		
			,
	year={2010. March 12}
		
	

}

@incollection{b15,
	
	
		,
	title={{What Students Think of Advertising}}
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	author={{
			ThomasFHaller
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			14
			1
			
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	year={1974}
		
	

}

@incollection{b16,
	
	
		,
	title={{What makes an advertisement deceptive}}
		,
	author={{
			SHeyman
		}}
	
	
		,
	booktitle={{Retrieved from http:// ezinearticles.com/?What-Makes-an-Advertisement-Deceptive?&id=5587937}}
				
			,
	year={2010. May 24}
		
	

}

@book{b17,
	
	
		,
	title={{Principles & Practice of Marketing, McGraw-Hill International (UK) Limited}}
		,
	author={{
			DJobber
		}}
		
			,
	year={2001}
			,
	address={New York, NY}
		
	

}

@book{b18,
	
	
		,
	title={{The mass consumption society}}
		,
	author={{
			GKatona
		}}
		
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	year={1964}
			,
	publisher={McGraw-Hill Book Co}
			,
	address={New York}
		
	

}

@incollection{b19,
	
	
		,
	title={{General Attitude of College Students Towards Consequences and Impact of Television Advertising in Pakistan}}
		,
	author={{
			KJKhattak
		} and {
			AMKhan
		}}
		
	
	
		,
	journal={{European Journal of Scientific Research}}
		
			34
			4
			
			,
	year={2009}
		
	

}

@book{b20,
	
	
		,
	author={{
			PKotler
		}}
		,
	title={{Marketing Management}}
				Englewood Cliffs, NJ
		
			,
	publisher={Prentice-Hall International Editions}
			,
	year={2003}
		
	
	,
	note={11th ed.}

}

@book{b21,
	
	
		,
	author={{
			PKotler
		} and {
			GArmstrong
		}}
		
		,
	title={{Principles of marketing}}
				
			,
	publisher={Prentice Hall}
			,
	year={2001}
		
	
	,
	note={9th ed.}

}

@book{b22,
	
	
		,
	title={{How deceptive advertising hurts businesses}}
		,
	author={{
			RLangley
		}}
		
		
			,
	year={2010. June 03}
		
	

}

@incollection{b23,
	
	
		,
	title={{A Factor Analysis of College Student Attitudes Towards Advertising}}
		,
	author={{
			ErnestFLarkin
		}}
	
	
		,
	journal={{Journal of Advertising}}
		
			6
			2
			
			,
	year={1977}
		
	

}

@incollection{b24,
	
	
		,
	title={{Rather Bait Than Switch: Deceptive Advertising with Bounded Consumer Rationality}}
		,
	author={{
			MatthewGNagler
		}}
	
	
		,
	journal={{Journal of Public Economics}}
		
			51
			3
			
			,
	year={1993}
		
	

}

@book{b25,
	
	
		,
	author={{
			JCNunnally
		}}
		,
	title={{Psychometric Theory}}
				New York, NY
		
			,
	publisher={McGraw-Hill}
			,
	year={1978}
		
	

}

@incollection{b26,
	
	
		,
	title={{Attitudes to advertising: A review of British and American Research}}
		,
	author={{
			SO'donohoe
		}}
	
	
		,
	journal={{International Journal of Advertising}}
		
			14
			3
			
			,
	year={1995}
		
	

}

@incollection{b27,
	
	
		,
	title={{The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables}}
		,
	author={{
			MPenny
		} and {
			GeneSimpson
		} and {
			RobertEBrown
		} and {
			IIWilding
		}}
		
		
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			17
			
			,
	year={1998}
		
	

}

@incollection{b28,
	
	
		,
	title={{Here' s the beef: factors, determinants and segments in consumer criticism of advertising}}
		,
	author={{
			RWPollay
		} and {
			BMittal
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			57
			
			,
	year={1993}
		
	

}

@incollection{b29,
	
	
		,
	title={{Does Internet Advertising Alienate Users}}
		,
	author={{
			RRettie
		} and {
			HRobinson
		} and {
			BJenner
		}}
		
		
		
	
	
		,
	booktitle={{Paper presented at Academy of Marketing}}
				
			,
	year={2001. 03/05/2002}
		
	

}

@incollection{b30,
	
	
		,
	title={{Student attitudes toward advertising: institution vs. instrument}}
		,
	author={{
			CharlesHSandage
		} and {
			LackenbyJohn
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			9
			
			,
	year={1980}
		
	

}

@book{b31,
	
	
		,
	title={{False advertising}}
		,
	author={{
			Wikipedia
		}}
		
		
			,
	year={2006. February 05}
		
	

}

@book{b32,
	
	
		,
	title={{How deceptive advertising hurts businesses}}
		,
	author={{
			AWilson
		}}
		
		
			,
	year={2010. January 24}
		
	

}

@incollection{b33,
	
	
		,
	title={{Schemer Schema: Consumers' Intuitive Theories about Marketers' Influence Tactics}}
		,
	author={{
			PLWright
		}}
	
	
		,
	journal={{Advances in Consumer Research}}
		
			13
			
			,
	year={1986}
		
	

}

@incollection{b34,
	
	
		,
	title={{The Effect of Animation on Information Seeking Performance on the World Wide Web: Securing Attention or Interfering with Primary Tasks}}
		,
	author={{
			PZhang
		}}
	
	
		,
	journal={{Journal of Association for Information Systems}}
		
			1
			1
			,
	year={2000}
		
	
	,
	note={JAIS}

}