@incollection{,
	
					
					
					2FFEF6A147506CCE18F53CE06E2350ED
				,
	author={{Dr. Soad A.Almeshal} and {King Saud University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1721924
}

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	title={{The State of Electronic Word-Of-Mouth Research: A Literature Analysis}}
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	author={{
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	title={{The role of a social media marketing in building brand equity-a special refwerence to travel and tourism industry in Sri Lanka}}
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	title={{A Survey of 19 Countries Shows How Generations X, Y, and Z Are -and Aren't -Different}}
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	title={{Online reviews: do consumers use them}}
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	title={{Moderated online communities and user-generated content}}
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	title={{The State of Electronic Word-of-Mouth Research: A Litearature Analysis. Thaipei, Pacific Asia Conferance on Information Systems}}
				
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	title={{Investigating customers' satisfaction with brand Ppages in social networking sites}}
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	title={{Electronic word of mouth on Instagram: Customers' engagement with brands in different sectors}}
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	title={{Everything Social Marketers Need to Know About Generation Z}}
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	title={{An experiment: instagram marketing techniques and their effectiveness}}
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	title={{A study of the impact on social media on consumers}}
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	title={{The role of Facebook marketing on customer-based brand equity and purchase intention in fashion-wear retail industry, Sri Lanka}}
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	author={{
			FTRothaermel
		}}
	
	
		,
	journal={{Journal of Management}}
		
			
			,
	year={2001}
		
	

}

@incollection{b79,
	
	
		,
	title={{How Successful is Fast Food Social Media Marketing? International vs. Local Chains}}
		,
	author={{
			HESaad
		} and {
			NABadran
		}}
		
	
	
		,
	journal={{Journal of Faculty of Tourism and Hotels}}
		
			10
			,
	year={2016}
		
		
			Fayoum University
		
	

}

@book{b80,
	
	
		,
	title={{The social media bible: tactics, tools, and strategies for business success}}
		,
	author={{
			LSafko
		}}
		
			,
	year={2012}
		
	
	,
	note={3rd ed. s.l.:s.n}

}

@book{b81,
	
	
		,
	title={{Sahadat Hossain Md nazmus Sakib, n.d. The Impact of Social Media Marketing on unviersity students' brand loyalty. international journal of Marketing and Business communication}}
				
	

}

@book{b82,
	
	
		,
	title={{Instagram marketing: A content analysis of top malaysian restaurant brands}}
		,
	author={{
			SSalleha
		} and {
			NHashin
		} and {
			JMurphy
		}}
		
		
		
			,
	year={2015}
		
	

}

@book{b83,
	
	
		,
	title={{Assosiation of Fast Food Consumption With Energy Intake, Diet, Quality, Body Mass Index and the Risk of Obesity in a Representative Mediterranean Reference to Franchise Fast Food}}
		,
	author={{
			PSamuels
		} and {
			HSchroder
		} and {
			MFito
		} and {
			MICovas
		}}
		
		
		
		
			,
	year={2014. 2007}
			,
	publisher={Pearson Correlation}
		
	
	,
	note={Industry in Colombo District 100}

}

@book{b84,
	
	
		,
	title={{We help our clients create greatwebsites, aps, and intranets for their customers}}
		,
	author={{
			SSharma
		}}
		
			,
	year={2019. 2007}
		
	
	,
	note={Descriptive Statistics. 106}

}

@book{b85,
	
	
		,
	title={{50 Incredible Instagram Statistics}}
		,
	author={{
			KSmith
		}}
		
			,
	year={2019}
		
	

}

@book{b86,
	
	
		,
	title={{}}
		,
	author={{
			Sproutsocial
		}}
		
		
			,
	year={2017}
		
	
	,
	note={Accessed 14 08 2020}

}

@book{b87,
	
	
		,
	title={{Marketing: The essential guide to digital marketing}}
		,
	author={{
			Strokes
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			,
	year={2011}
		
	

}

@incollection{b88,
	
	
		,
	title={{How to make your Facebook posts attractive: A case study of a leading budget hotel brand fan page}}
		,
	author={{
			NSu
		} and {
			DReynolds
		} and {
			BSun
		}}
		
		
	
	
		,
	journal={{International Journal of Contemporary Hospitality Management}}
		
			27
			8
			
			,
	year={2015}
		
	

}

@book{b89,
	
	
		,
	title={{The use of cronbach's alpha when developing and reporting research instruments in science education}}
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	author={{
			KSTaber
		}}
		
			,
	year={2017}
			
		
	

}

@book{b90,
	
	
		,
	title={{How Generations Think: Research on Generation Z}}
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	author={{
			MTör?csik
		} and {
			KSz?cs
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			DKehl
		}}
		
		
		
			,
	year={2004}
			
		
	

}

@book{b91,
	
	
		,
	title={{Visualizing Social Media Use by Generation}}
		,
	author={{
			AViens
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			,
	year={2019}
		
	

}

@book{b92,
	
	
		
		,
	title={{u=https %3A%2F%2Framaonhealthcare.com%2Fvisualizing-social-media-use-by-generation%2F%3Ffbclid%3DI wAR0Cs4Vif6ATBP0REMCeEx8-Am0iygIyy63Pddgy x9QO_9Uy1XYzRkvoFto&h=AT2hO6svhdELztVw3X AkW8RUXveobHH35dKgaVCuGXQmap8zC_wOXzb K0lVMF0bfZM}}
				
			,
	year={10 April 2020}
		
	

}

@incollection{b93,
	
	
		,
	title={{The Effects of Social Media Marketing on Online Consumer Behavior}}
		,
	author={{
			SVinerean
		} and {
			ICetina
		} and {
			LT MDumitrescu
		}}
		
		
	
	
		,
	journal={{International Journal of Business and Management}}
		
			8
			,
	year={2013}
		
	

}

@incollection{b94,
	
	
		,
	title={{Exploring the factors of gastronomy blogs influencing readers' intention to taste}}
		,
	author={{
			HYWang
		}}
	
	
		,
	journal={{International Journal of Hospitality Management}}
		
			
			,
	year={2011}
		
	

}

@book{b95,
	
	
		,
	title={{18 Things you didn't know anount the history of Fast food}}
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	author={{
			KWang
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			,
	year={2014}
		
	

}

@book{b96,
	
	
		
		,
	title={{food?fbclid=IwAR0Cs4Vif6A TBP0REMCeEx8-Am0iygIyy63Pddgyx9QO_9Uy1X YzRkvoFto}}
				
			,
	year={Accessed 23 February 2020}
		
	

}

@incollection{b97,
	
	
		,
	title={{Franchised fast food brands: An empirical study of factors influencing growth}}
		,
	author={{
			CAWingrove
		} and {
			BUrban
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		,
	journal={{Independent Research Journal in Management Science. Wowessays}}
		
			,
	year={2017. 2019}
		
	

}

@book{b98,
	
	
		,
	title={{Consumer based brand equity in the 21st century: an examination of the role of social media marketing. Young Consumers Insight and Ideas for Responsible Marketers}}
		,
	author={{
			GJ VWyk
		} and {
			JWJager
		} and {
			AYazdanparast
		} and {
			AYazdanparast
		} and {
			MJoseph
		} and {
			FMuniz
		}}
		
		
		
		
		
		
			,
	year={2009. 2016. 2016}
			17
			
		
	
	,
	note={Consumer based brand equity in the 21st century: an examination of the role of social media marketing}

}

@incollection{b99,
	
	
		,
	title={{Brand communities embedded in social networks}}
		,
	author={{
			MEZaglia
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			66
			
			,
	year={2013}
		
	

}