@incollection{,
	
					
					
					2EA3CB09258406925E2C67E81E8E74E9
				,
	author={{AmanatUllah}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1725162
}

@book{b0,
	
	
		,
	title={{Understanding Attitudes and Predicting Social Behavior}}
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	author={{
			IAjzen
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			&MFishbein
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			,
	year={1980}
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	publisher={Prentice-Hall}
			,
	address={Englewood Cliffes. NJ}
		
	

}

@incollection{b1,
	
	
		,
	title={{Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology}}
		,
	author={{
			LAjzen
		}}
	
	
		,
	booktitle={{Advances in Experimental Social Psychology 20, L Berkowitz}}
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			,
	publisher={Academic Press}
			,
	year={1987}
			
		
	

}

@incollection{b2,
	
	
		,
	title={{A model of distributor firm and working Partnerships}}
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	author={{
			JCAnderson
		} and {
			JANarus
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			54
			
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	year={1990}
		
	

}

@incollection{b3,
	
	
		,
	title={{Customer satisfaction, market share and profitability: Findings from Sweden}}
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	author={{
			EWAnderson
		} and {
			CFornell
		} and {
			DRLehmann
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	journal={{Journal of marketing}}
		
			58
			
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	year={1994}
		
	

}

@book{b4,
	
	
		,
	title={{Turism-Vãrldens Storsta Naring: Turism och Reseservice}}
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	author={{
			LAronsson
		} and {
			MT1ing
		}}
		
		
			,
	year={1995}
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	publisher={Liber-Hermod}
			,
	address={Malmo}
		
	

}

@incollection{b5,
	
	
		,
	title={{An Empirical assessment of the SERVQUAL scale}}
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	author={{
			EBabakus
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			GWBoller
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			24
			
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	year={1992}
		
	

}

@incollection{b6,
	
	
		,
	title={{The Self Regulation of Attitudes, Intentions and Behavior}}
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	author={{
			RPBagozzi
		}}
	
	
		,
	journal={{Social Psychology Quarterly}}
		
			55
			204
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	year={1980. 1992}
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	publisher={John Wiley}
		
	
	,
	note={Causal Models in Marketing}

}

@incollection{b7,
	
	
		,
	title={{Predicting Dishonest Actions Using the Theory of Planned Behavior}}
		,
	author={{
			LBeck
		} and {
			&I
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			25
			
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}

@incollection{b8,
	
	
		,
	title={{Measuring service quality in restaurants an application of the SERVQUAL instrument}}
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	author={{
			LD C DBojanic
		}}
	
	
		,
	journal={{Hospitality Research Journal}}
		
			18
			
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	year={1994}
		
	

}

@incollection{b9,
	
	
		,
	title={{A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions}}
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	author={{
			WBoulding
		} and {
			AKarla
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			RStaelin
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			&V AZeithaml
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		,
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			30
			
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	year={1993}
		
	

}

@incollection{b10,
	
	
		,
	title={{Application of the Theory of Reasoned Action to the National Park Service's Controlled Burn Policy}}
		,
	author={{
			ADBright
		} and {
			MJManfredo
		} and {
			&MFishbein
		}}
		
		
	
	
		,
	journal={{Journal of Leisure Research}}
		
			25
			
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	year={1993}
		
	

}

@incollection{b11,
	
	
		,
	title={{Price, Product Information, and Purchase Intention: An Empirical Study}}
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	author={{
			TZChang
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		,
	journal={{Journal of the Academy of Marketing Science}}
		
			22
			
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	year={1994}
		
	

}

@incollection{b12,
	
	
		,
	title={{}}
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	author={{
			DRCooper
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			,
	year={1998}
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	publisher={Erwin McGraw -Hill}
		
	
	,
	note={4th ed.}

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@incollection{b13,
	
	
		,
	title={{Users' perception of relative importance of service quality dimensions in selected public recreation programs}}
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	author={{
			JLCrompton
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			11
			
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	year={1989}
		
	

}

@incollection{b14,
	
	
		,
	title={{Measuring service quality: a reexamination and extension}}
	
	
		,
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	editor={Cronin, 11. & Taylor, S.A}
		
			56
			
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	year={1992}
		
	

}

@incollection{b15,
	
	
		,
	title={{Does Customer Satisfaction Predict Shopper Intentions?}}
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	author={{
			PADabholkar
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			7
			
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	year={1994}
		
	

}

@book{b16,
	
	
		,
	title={{Point of Purchase Behavior and Price Perceptions of Supermarket Shoppers. Marketing Science Institute Working Paper Series}}
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	year={1985}
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	publisher={Marketing Science Institute}
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	address={MA, Cambridge}
		
	

}

@book{b17,
	
	
		,
	title={{IMC-Using Advertising and Promotion to build brands}}
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	author={{
			TDuncan
		}}
		
			,
	year={2002}
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	publisher={McGraw-Hill}
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	address={New York}
		
	

}

@incollection{b18,
	
	
		,
	title={{Uneven Progress: Social Psychology and the Study of Attitudes}}
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	author={{
			AHEagly
		}}
	
	
		,
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			63
			
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	year={1992}
		
	

}

@book{b19,
	
	
		,
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	author={{
			AHEagly
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	year={1993}
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	publisher={Harcourt Brace Jovanovich}
			,
	address={Orlando, FL}
		
	

}

@book{b20,
	
	
		,
	title={{Marketing Communications: Context, Content and Strategies}}
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	author={{
			ChrisFill
		}}
		
			,
	year={1999}
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	publisher={Prentice Hall}
			,
	address={Europe}
		
	
	,
	note={2nd ed.}

}

@incollection{b21,
	
	
		,
	title={{A Theory of Reasoned Action: Some Applications and Implications}}
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	author={{
			MFishbein
		}}
	
	
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	year={1980}
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@incollection{b22,
	
	
		,
	title={{A service quality model and its marketing implications}}
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	author={{
			CGronroos
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		,
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	year={1984}
		
	

}

@incollection{b23,
	
	
		,
	title={{Hotel guest satisfaction among business travellers: what are the important factors?}}
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	author={{
			MgGunderson
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		}}
		
		
	
	
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	year={1996}
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@book{b24,
	
	
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	title={{}}
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	author={{
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	year={2001}
		
	

}

@incollection{b25,
	
	
		,
	title={{Consumer Price Sensitivity and Price Thresholds}}
	
	
		,
	journal={{Journal of Retailing}}
		
			77
			
		
	

}

@book{b26,
	
	
		,
	title={{Marketing For Tourism}}
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	author={{
			JHolloway
		} and {
			Christopher
		} and {
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		}}
		
		
		
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	year={1995}
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	publisher={Longman Group Limited}
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	address={England}
		
	
	,
	note={rd ed}

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		,
	title={{Forskningsmetodik: Om Kvalitativa och Kvantitativa metoder}}
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	author={{
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	year={1997}
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	publisher={Lund: Studentlitteratur}
		
	

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		,
	title={{Marketing of Tourism Industry in Bangladesh: An Empirical Study of Performance and Strategies}}
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	author={{
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	year={1999}
		
		
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	,
	note={Unpublished Ph.D. Thesis}

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@incollection{b29,
	
	
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	title={{Consumer Response to Price: An Attitudinal, Information Processing Perspective}}
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	author={{
			&J CJacoby
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	title={{Perceptions of Power: A Cognitive Perspective}}
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	publisher={Dana Printers Ltd}
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	year={2003}
		
	
	,
	note={1st ed.}

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	title={{Juran on Planningfor Quality}}
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	author={{
			JMJuran
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	year={1988}
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	publisher={The Free Press}
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	address={New York}
		
	

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@book{b32,
	
	
		,
	title={{}}
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	author={{
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	year={1986}
		
	

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@incollection{b33,
	
	
		,
	title={{Marketing Third World Countries to the Western Traveller: The Case of India}}
	
	
		,
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	title={{Building customer-based brand equity. Marketing Management}}
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	author={{
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	year={2001}
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@incollection{b35,
	
	
		,
	title={{Consumers' expectations for service quality in economy, mid-price and luxury hotels}}
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	author={{
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@incollection{b36,
	
	
		,
	title={{LODGSERV: a service quality index for the lodging industry}}
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	author={{
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	year={1990}
		
	

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@incollection{b37,
	
	
		,
	title={{DINESERV Measuring service quality in quick service, casual/theme, and fine dining restaurants}}
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	author={{
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			2
			
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	year={1995}
		
	

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		,
	author={{
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	title={{Principles of Marketing}}
				
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	year={2005}
		
	
	,
	note={th European Edition}

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		,
	title={{Marketing for Hospitality and Tourism}}
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	author={{
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	year={2006}
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	publisher={Pearson Prentice Hall}
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	address={New Jersey}
		
	
	,
	note={4th edn}

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@incollection{b40,
	
	
		,
	title={{How to Choose the Right Communication Objectives}}
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	author={{
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@incollection{b41,
	
	
		,
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	publisher={Service Management Institute}
			
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	editor={Berry, L.L., Shostack, G.,& Upah, G.}
		
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	year={1983}
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	publisher={American Marketing Assoociation}
			
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	address={Chicago}
		
	
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	note={The marketing aspects of service quality}

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@incollection{b45,
	
	
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	title={{Classifying Services to Gain Strategic Marketing Insights}}
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	author={{
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@incollection{b46,
	
	
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	title={{Improving employee service levels through identifying sources of customer satisfaction}}
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	author={{
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	year={1985}
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@incollection{b48,
	
	
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	title={{Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction}}
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	author={{
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@incollection{b49,
	
	
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	title={{A conceptual model of service quality and its implication for future research}}
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	author={{
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	journal={{Journal ofMarketing}}
		
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	note={Nazimgarh}

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@incollection{b50,
	
	
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	title={{Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria}}
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	author={{
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	note={Journal of Retailing}

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	title={{SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality}}
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	author={{
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@incollection{b52,
	
	
		,
	title={{Refinement and reassessment of the SERVQUAL scale}}
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	author={{
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@incollection{b53,
	
	
		,
	title={{Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria}}
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	author={{
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	title={{Integrated Marketing Communication. London: Financial Times}}
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	year={2001}
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	publisher={Prentice Hall}
		
	

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	title={{Winning the service game}}
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	publisher={Harvard Business School Press M.A}
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	address={Boston}
		
	

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	year={2002}
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	publisher={Sage}
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	address={London}
		
	

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	title={{Strategic Marketing Communications-New ways to build and integrate communications}}
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	author={{
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	year={1998}
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	title={{Influencing Future Behavior by Priming Past Behavior: A Test in the Context of Petrified Forest National Park}}
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	author={{
			D & WTrafimow
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			Tborrie
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	note={Leisure Sciences}

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@book{b60,
	
	
		,
	author={{
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	title={{Case Study Research -Design and Methods}}
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	publisher={Sage Publications}
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	year={1994}
		
	
	,
	note={2nd ed.}

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@incollection{b61,
	
	
		,
	title={{Using the Theory of Reasoned Action to Improve the Understanding of Recreation Behavior}}
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	author={{
			RAYoung
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		,
	journal={{Journal of Leisure Research}}
		
			17
			
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	year={1985}
		
	

}

@incollection{b62,
	
	
		,
	title={{Relationship Marketing -Bringing quality, customer service, and marketing together}}
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	author={{
			RZemke
		} and {
			CAlbrecht
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			Irwin
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			MChristopher
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			APayne
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			DBallantyne
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	year={1985. 2000. 2007}
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	publisher={Butterworth-Heinemann}
		
	
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	note={Service America}

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@incollection{b63,
	
	
		,
	title={{Consumer Perceptions of Price, Quality and Value: A Means-end Model and Synthesis of Evidence}}
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	author={{
			VAZeithaml
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		,
	journal={{Journal of Marketing}}
		
			52
			
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	year={1988}
		
	

}

@incollection{b64,
	
	
		,
	title={{The behavioral consequences of service quality}}
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	author={{
			VAZeithaml
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		,
	journal={{Journal of Marketing}}
		
			60
			
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	year={1996}
		
	

}

@incollection{b65,
	
	
		,
	title={{The behavioral consequences of service quality}}
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	author={{
			VAZeithaml
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			LLBerry
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			AParasuraman
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		,
	journal={{Journal of marketing}}
		
			60
			
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	year={1996}
		
	

}