@incollection{, 2D397A7BE1A8C6CADE5235FCF98406F5 , author={{A.S.M. SaifurRahman} and {Coxs Bazar International University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}171916 } @incollection{b0, , title={{Does environmental advertising reflect integrated marketing communications?: An empirical investigation}} , author={{ LCarlson } and { SJGrove } and { RNLaczniak } and { NKangun }} 10.1016/S0148-2963 , journal={{Journal of Business Research}} 37 3 , year={1996} } @incollection{b1, , title={{Consumer responses to environmental advertising in China}} , author={{ RYChan }} 10.1108/02634500410542789 , journal={{Marketing Intelligence & Planning}} 22 4 , year={2004} } @incollection{b2, , title={{Consumer Response to Corporate Environmental Advertising}} , author={{ JJDavis }} 10.1108/07363769410058902 , journal={{Journal of Consumer Marketing}} 11 2 , year={1994} } @incollection{b3, , title={{Effect of green marketing on consumer purchase behavior}} , author={{ NDelafrooz } and { MTaleghani } and { BNouri }} doi:10.5339/ connect.2014.5 , journal={{QScience Connect}} 5 1 , year={2014} } @incollection{b4, , title={{Investigation of green marketing tools' effect on consumers' purchase behavior}} , author={{ NAElham Rahbar }} 10.1108/17515631111114877 , journal={{Business strategy series}} 12 2 , year={2011} } @incollection{b5, , title={{Choosing the right green marketing strategy}} , author={{ JMGinsberg } and { PNBloom }} , journal={{MIT Sloan Management Review}} 46 1 79 , year={2004} } @book{b6, , title={{The Green Marketing Manifesto}} , author={{ JGrant }} , year={2007} , publisher={John Wiley & Sons, Ltd} } @incollection{b7, , title={{Characterizing participants in activities protecting the environment: A focus on donating, recycl ing,and conservation behaviors}} , author={{ KLGranzin } and { JEOlsen }} , journal={{Journal of Public Policy & Marketing}} 10 2 , year={1991} } @incollection{b8, , title={{Beyond Greening: Strategies for a Sustainable World}} , author={{ SLHart }} , journal={{Harvard Business Review}} , year={1997. January-February. November 2016} } @book{b9, , title={{Marketing Intelligence & Planning}} , author={{ PHartmann } and { VAIbáñez }} 10.1108/02634500610711842 , year={2006} 24 } @book{b10, , title={{Green branding effects on attitude: functional versus emotional positioning strategies. Marketing Intelligence & Planning}} , author={{ PHartmann } and { VAIbáñez } and { FJSainz }} 10.1108/02634500510577447 , year={2005} 23 } @incollection{b11, , title={{Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper}} , author={{ MWKinoti }} , journal={{International Journal of Business and Social Science}} 2 23 , year={2011. December. November 2016} } @book{b12, , title={{Marketing Management, millenium edition: Custom Edition for University of Phoenix}} , author={{ PKotler }} , year={2012. 2016} , publisher={Pearson Custom Publishing} , address={New Jersey} , note={10 ed.} } @book{b13, , title={{Principles Of Marketing}} , author={{ PTKotler } and { GArmstrong }} , year={2013} , note={pearson education} } @book{b14, , title={{Opportunities for green marketing: young consumers. Marketing Intelligence & Planning}} , author={{ KLee }} 10.1108/02634500810902839 , year={2008} 26 } @incollection{b15, , title={{Predicting Purchase Intentions for an Environmentally Sensitive Product}} , author={{ LindaFAlwitt } and { RE }} 10.1207/s15327663jcp0501_03 , journal={{Journal of Consumer Psychology}} 5 1 , year={1996} } @incollection{b16, , title={{Environmental marketing business partnering at AFC-developing strategic alliances}} , author={{ NMendleson }} , booktitle={{Sydney: Environmental Marketing: Critical Success Strategies for Reaching the Green Consumer}} , year={1994} , note={Proceedings of the 1994 Conference} } @book{b17, , title={{Sometimes consumers will pay more to go green. Marketing news}} , author={{ JOttman }} , year={1992. 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Qualitative Market Research}} , author={{ KPeattie } and { ACrane }} 10.1108/13522750510619733 , journal={{An International Journal}} 8 4 , year={2005} } @incollection{b20, , title={{An examination of the conservative consumer: implications for public formation policy in promoting conservation behaviour}} , author={{ GMPickett } and { NKangun } and { SJGrove }} , booktitle={{Environmental Marketing: Strategies, Practice, Theory, and Research}} , editor={ WWinston &A TMintu-Wimsatt } New York , publisher={The Haworth Press, Inc} , year={1995} } @incollection{b21, , title={{Transformative green marketing: Impediments and opportunities}} , author={{ MJPolonsky }} 10.1016/j.jbusres.2011.01.016 , journal={{Journal of Business Research}} 64 12 , year={2011} , note={December)} } @incollection{b22, , title={{Green Marketing, Public Policy And Managerial Strategies}} , author={{ APrakash }} 10.1002/bse.338 , journal={{Business Strategy and the Environment}} 11 , year={2002} } @incollection{b23, , title={{A theory of environmental buyer behavior and its validity: the environmental action-behavior model}} , author={{ HTSuchard } and { MJPolonsky }} , booktitle={{AMA Summer Educators' Conference Proceedings}} Chicago , publisher={American Marketing Association} , year={1991. November 2016} } @incollection{b24, , title={{Impact of green marketing on the students' purchase decision}} , author={{ LTSuplico }} , journal={{Journal of International Business Research}} 8 2 , year={2009. September. November 2016} } @book{b25, , title={{Eco-marketing & Ecomanagement: Exploring the Eco-orientation-Performance Link in Food Retailing. Lund studies in economics and management}} , author={{ HTjärnemo }} , year={2001} 61 }