@incollection{, 30F6F05230BEFC71318BC7D7CA1B7F14 , author={{Napoleon, ArreyMbayong} and {Catholic University Institute of Buea (CUIB)}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}166724 } @incollection{b0, , title={{Perceived Usefulness, Ease of Use, and Usage of Information Technology -A Replication}} , author={{ DAAdams } and { RRNelson } and { PATodd }} , journal={{MIS Quarterly}} 16 2 , year={1992. 1992} } @incollection{b1, , title={{Internet and personality}} , author={{ YAmichai-Hamburger }} , journal={{Computers in Human Behavior}} 18 1 , year={2002} } @incollection{b2, , title={{Human Agency in Social Cognitive Theory}} , author={{ ABandura }} , journal={{American Psychologist}} 44 9 , year={1989} } @book{b3, , title={{Self-efficacy: The exercise of control}} , author={{ ABandura }} , year={1997} , publisher={W.H. Freeman and Company} , address={New York} } @incollection{b4, , title={{The role of product involvement, knowledge, and perceptions in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects}} , author={{ XBian } and { LMoutinho }} Acces- sed: 5 , journal={{Research Memorandum}} , year={2008. Feb 2016} } @incollection{b5, , title={{The partial least squares approach to structural equation modelling}} , author={{ WWChin }} , booktitle={{Modern Methods for Business Research}} , editor={ GAMarcoulides } Lawrence Erlbaum, Mahwah , year={1998} } @incollection{b6, , title={{Gender and Internet Consumers' Decision-Making}} , author={{ YChyan } and { CWChia }} , journal={{Cyber Psychology &Behavior}} 10 1 86 , year={2007} } @book{b7, , title={{Types of Sampling Designs}} , author={{ ACrossman }} Accessed: 10 , year={2013. March 2016} } @incollection{b8, , title={{Real consumers in the virtual store}} , author={{ MDahlen } and { FLange }} , journal={{Scandinavian Journal of Management}} 18 3 , year={2002} } @book{b9, , title={{Internet privacy, social awareness, and internet technical literacy -an exploratory investigation}} , author={{ TDinev } and { PHart }} Accessed: 1 , year={2004. Feb 2016} } @incollection{b10, , title={{Diffusion of E-commerce: An analysis of the adoption of four E-commerce activities}} , author={{ MSEastin }} , journal={{Telematics and Informatics}} 19 3 , year={2002} } @incollection{b11, , title={{Expectations versus reality: A snapshot of consumer experiences with Internet retailing}} , author={{ SElliot } and { SFowell }} , journal={{International Journal of Information Management}} 20 5 , year={2000} } @incollection{b12, , title={{Consumer trust, perceived security and privacy policy: Tree basic elements of loyalty to a web site}} , author={{ CFlavián } and { MGuinalíu }} , journal={{Industrial Management & Data Systems}} 106 5 , year={2006} } @incollection{b13, , title={{Evaluating structural equation models with unobservable variables and measurement error}} , author={{ CFornell } and { DFLarcker }} , journal={{Journal of Marketing Research}} 18 1 , year={1981} } @incollection{b14, , title={{The role of product involvement in e-service evaluations}} , author={{ PGudergan }} , journal={{International Journal of electronic marketing and retailing}} 2 1 , year={2007} } @incollection{b15, , title={{The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers}} , author={{ BHernández } and { JJiménez } and { MJMartín }} , journal={{Interacting with Computers}} 21 , year={2009} } @book{b16, , title={{}} , author={{ BHernández } and { JJiménez } and { MJMartín }} , year={2011} } @incollection{b17, , title={{gender and income: do they really moderate online shopping behaviour?}} , journal={{Online Information Review}} 35 1 , note={Age} } @incollection{b18, , title={{Uses of the internet and their relationships with individual differences in personality}} , author={{ PHills } and { MArgyle }} , journal={{Computers in Human Behavior}} 19 1 , year={2003} } @incollection{b19, , title={{Gender differences in adolescents' online shopping motivations}} , author={{ JHuang } and { YYang }} , journal={{African Journal of Business Management}} 4 6 , year={2010} } @incollection{b20, , title={{The impact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management}} , author={{ YHwang }} , journal={{Electron Markets}} 19 , year={2009} } @incollection{b21, , title={{A framework for analyzing e-commerce security}} , author={{ SKesh } and { SRamanujan } and { SNerur }} , journal={{Information Management & Computer Security}} 10 4 , year={2002} } @incollection{b22, , title={{Factors affecting adoption of product virtualization technology for online consumer electronics shopping}} , author={{ JKim } and { SForsythe }} , journal={{International Journal of Retail & Distribution Management}} 38 3 , year={2010} } @incollection{b23, , title={{E-service attributes available on men's and women's apparel website}} , author={{ MKim }} , journal={{Managing Service Quality}} 21 1 , year={2011} } @book{b24, , title={{Marketing management, Eleventh ed}} , author={{ PKotler }} , year={2003} , publisher={Prentice Hall} } @incollection{b25, , title={{Consumer Online Shopping Attitudes and Behavior: An Assessment of Research}} , author={{ NLi } and { PZhang }} , booktitle={{Eighth Americas Conference on Information Systems}} , year={2002} } @incollection{b26, , title={{The impact of perceived channel utilities, shopping orientations, and demographics on the consumer's online buying behavior}} , author={{ HLi } and { CKuo } and { MGRussell }} , journal={{Journal of Computer-Mediated Communication}} 5 2 , year={1999} } @incollection{b27, , title={{An empirical study on consumer acceptance on products in electronic markets: A transaction cost model}} , author={{ TPLiang } and { JSHuang }} , journal={{Decision Support Systems}} 24 , year={1998} } @book{b28, , title={{Internet-based eshopping and consumer attitudes: An empirical study. Information and Management}} , author={{ ZLiao } and { MTCheung }} , year={2001} 38 } @book{b29, , title={{001---therole-of-product-involvement-in-advertising-message-perception-and-believability}} , author={{ BNMueller }} Accessed: 10 , year={March 2016} , note={The role of product involvement in advertising message perception and believability} } @book{b30, , title={{Psychometric Theory}} , author={{ JCNunnally }} , year={1978} , publisher={McGraw-Hill} , address={New York} } @incollection{b31, , title={{Web retailing adoption: Exploring the future of Internet users' web retailing behavior}} , author={{ AO'cass } and { TFenech }} , journal={{Journal of Retailing and Consumer Services}} 10 2 , year={2003} } @book{b32, , title={{Internet user's perception of "privacy concerns" and "privacy actions}} , author={{ CPaine } and { UReips }} Accessed: 1 , year={2007. Jan 2016} } @incollection{b33, , title={{What drives consumers to shop online? A literature review}} , author={{ MTPerea } and { BDellaert } and { KDe Ruyter }} , journal={{International Journal of Service Industry Management}} 15 1 , year={2004} } @incollection{b34, , title={{Exploring the implications of the Internet for consumer marketing}} , author={{ RAPeterson } and { SBalasubramanian } and { BJBronnenberg }} , journal={{Journal of Academy of Marketing Science}} 25 4 , year={1997} } @incollection{b35, , title={{Factors influencing the types of products and services purchased over the Internet}} , author={{ IPhau } and { SMPoon }} , journal={{Internet Research}} 10 2 , year={2000} } @book{b36, , author={{ CMRingle }} , title={{Messung von Kausal modellenmitdem Partial-Least-Squares Verfahren, Das Wirtschaftsstudium}} , year={2006} 35 } @incollection{b37, , title={{The importance of perceived trust, security and privacy in online trading systems}} , author={{ JCRoca } and { JJGarcía } and { JJVega }} , journal={{Information Management & Computer Security}} 17 2 , year={2009} } @book{b38, , title={{Diffusion of innovations}} , author={{ EMRogers }} , year={1995} , publisher={The Free Press, A Division of Simon & Schuster Inc} } @book{b39, , title={{Online Shopping Habits of Malaysian Women-VenusBuzz}} , author={{ ARoslani }} , year={2012} } @incollection{b40, , title={{Customer adoption of e-service: An experimental study}} , author={{ KDRuyter } and { MWetzels } and { MKleijnen }} , journal={{International Journal of Service Industry Management}} 12 2 , year={2001} } @book{b41, , title={{Malaysian women redefine gender roles in technology}} , author={{ RSchechter }} Acces- sed: 7 , year={2010. Feb 2016} } @book{b42, , title={{Women's Attitudes Toward Clothes Shopping -US -Consumer market research report -company profiles -market trends -2010}} , year={2010. Feb 2016} } @incollection{b43, , title={{Browsers of buyers in cyberspace? An investigation of factors influencing electronic exchange}} , author={{ VSwaminathan } and { ELepkowska-White } and { BPRao }} , journal={{Journal of Computer-Mediated Communication}} 5 2 , year={1999} } @incollection{b44, , title={{Ego involvement and brand commitment: not necessarily the same}} , author={{ BTMark }} , journal={{Journal of Consumer Marketing}} 1 2 , year={1984} } @incollection{b45, , title={{Online impulse buying and product involvement}} , author={{ CTsai }} ssed: 10 , journal={{Communications of the IBIMA}} 5 , year={2008. March 2016} } @book{b46, , title={{The effect of online privacy information on purchasing behavior: an experimental study, the 6th workshop on the economics of information security (WEIS)}} , author={{ JTsai }} Accessed: 10 , year={2007. Aug 2013} , note={online] Available at} } @book{b47, , title={{The effect on online privacy information on purchasing behavior: an experimental study, Forthcoming in ISR}} , author={{ JTsai }} , year={2010. March 2016} } @incollection{b48, , title={{PLS path modeling}} , author={{ MTenenhaus }} , journal={{Computational Statistics & Data Analysis}} 48 1 , year={2005} } @incollection{b49, , title={{The impact of Internet knowledge on college student's intention to continue to use the Internet}} , author={{ LWei } and { MZhang }} , journal={{Information Research}} 13 3 , year={2008} } @incollection{b50, , title={{Measuring the involvement construct}} , author={{ JLZaichkowsky }} , journal={{Journal of Consumer Research}} 12 3 , year={1985} } @incollection{b51, , title={{Users' perceptions on privacy and their intention to transact online: a study on Greek internet users. Direct Marketing}} , author={{ AZorotheos } and { EKafeza }} , journal={{An International Journal}} 3 2 , year={2009} }