@incollection{, 124F94C1EC8A3F28890218B3A7001418 , author={{ThusyanthyVadivelu} and {Anne Suhaniya JosephKarunakaran} and {University of Jaffna}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1658791 } @incollection{b0, , title={{Influence of service and product quality towards customer satisfaction. A case study at the staff cafeteria in the hotel industry}} , author={{ DN M AAbdullah } and { FRozario }} , journal={{International journal of social}} 3 15478 , year={2009} } @incollection{b1, , title={{Impact of demographic variables on customer satisfaction in banking sector, An Empirical Study}} , author={{ SVAnand } and { MSelvaraj }} , journal={{International journal of scientific and research}} 2 , year={2012} } @incollection{b2, , title={{Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model)}} , author={{ ZekiriB JAngelova }} , journal={{International Journal of Academic Research in Business and Social Sciences}} 3 , year={2011} } @incollection{b3, , title={{Measuring customer satisfaction: must or not?}} , author={{ ECengiz }} , journal={{Journal of Naval Science and Engineering}} 6 2 , year={2010} } @incollection{b4, , title={{A National Customer Satisfaction Barometer: The Swedish Experience}} , author={{ CFornell }} , journal={{Journal of Marketing}} 56 , year={1992} } @incollection{b5, , title={{Customer satisfaction, its antecedents and linkage between employee satisfaction and customer satisfaction: A study}} , author={{ KangS L SGandhi }} , journal={{Asian Journal of Business and Management Sciences}} 1 , year={2011} } @incollection{b6, , title={{Defining Consumer Satisfaction}} , author={{ J LGiese } and { J ACote }} , journal={{Academy of Marketing Science Review}} 1 1 , year={2002} } @book{b7, , title={{The effect of customer satisfaction, relationship commitment dimension and triggers on customer retention}} , author={{ AGustafsson }} , year={2005} , publisher={American marketing association} , note={electronic} } @incollection{b8, , title={{The impact of service performance dimensions modified by postal service enterprise on the customers in Addis Ababa}} , author={{ H DHabtie }} , journal={{Ethiopia. Pacific business review international}} 7 9 , year={2015} } @incollection{b9, , title={{The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study}} , author={{ Hallowell }} , journal={{International Journal of Service Industry Management}} 7 4 , year={1996} } @incollection{b10, , title={{Multisource Effects on the Satisfaction Formation Process}} , author={{ DHalstead } and { DHartman } and { S LSchmidt }} , journal={{Journal of the Academy of Marketing Science}} 22 , year={1994} } @book{b11, , title={{Factors affecting customer satisfaction. International research journal of finance and economics}} , author={{ MHanif } and { SHafeez } and { ARiaz }} , year={2010} } @book{b12, , title={{Measuring Customer Satisfaction and Loyalty}} , author={{ BEHayes }} , year={2008} , publisher={ASQ Quality Press} } @book{b13, , title={{An Overview of Customer Satisfaction Models}} , author={{ WHom }} , year={2000} RP Group Proceedings } @book{b14, , title={{The Theory of Buyer Behavior}} , author={{ JAHoward } and { J NSheth }} , year={1969} , publisher={John Wiley and Sons} , address={New York} } @book{b15, , title={{Overview and Future Research Directions, in Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction}} , author={{ HKHunt }} , editor={H. Keith Hunt} , year={1977} , publisher={Marketing Science Institute} , address={Cambridge, MA} } @incollection{b16, , title={{A "10" based on expectations, but normatively a 3.6371}} , author={{ HKHunt }} , booktitle={{Proceedings of the 7th Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behaviour}} , editor={ RLDay HKHunt } the 7th Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining BehaviourKnoxville, TN , year={1982. 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