@incollection{,
	
					
					
					29832EB9E5219DF8421A8B97CA96BF9B
				,
	author={{ohana Prasad.M} and {KL UNIVERSITY}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1652331
}

@book{b0,
	
	
		,
	title={{Consumer Behaviour: A European Outlook, p4. England}}
		,
	author={{
			LGSchiffman
		} and {
			LLKanuk
		} and {
			HHansen
		}}
		
		
		
			,
	year={2008}
			,
	publisher={Prentice Hall}
		
	

}

@book{b1,
	
	
		,
	title={{Marketing Management}}
		,
	author={{
			PhilipKotler
		}}
		
			,
	year={2008}
			,
	publisher={Pearson Education Inc}
			,
	address={Singapore}
		
	
	,
	note={Eleventh Edition}

}

@book{b2,
	
	
		,
	author={{
			CRKothari
		}}
		,
	title={{Research Methodology: Methods & Techniques}}
				New Delhi
		
			,
	year={2014}
		
	
	,
	note={New Age International Publishers \}

}

@incollection{b3,
	
	
		,
	title={{An investigation of switching costs and customer loyalty in the Indian cellular telephony industry}}
		,
	author={{
			SPKasande
		} and {
			India
		} and {
			RLabdhi
		} and {
			Bhandari Memorial
		} and {
			Fund
		}}
		
		
		
		
	
	
		,
	booktitle={{Proceeds of 2nd IIMA conference on Research in Marketing}}
				eeds of 2nd IIMA conference on Research in Marketing
		
			,
	year={2008}
			
		
	

}

@incollection{b4,
	
	
		,
	title={{Customer behaviour in services industries: An exploratory study'}}
		,
	author={{
			SMKeaveney
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			59
			2
			
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	year={1995}
		
	

}

@book{b5,
	
	
		,
	author={{
			JP MLopez
		} and {
			YPRedondo
		} and {
			FJ SOlivan
		}}
		
		
		,
	title={{The impact of customer relationship characteristics on customer switching behaviour: Differences between switchers and stayers}}
				
			,
	year={2006}
		
	

}

@incollection{b6,
	
	
		,
	title={{}}
	
	
		,
	journal={{Managing Service Quality}}
		
			16
			6
			
		
	

}

@book{b7,
	
	
		,
	title={{Services Marketing: People, Technology, Strategy (6th edn}}
		,
	author={{
			CLovelock
		} and {
			JWirtz
		}}
		
		
			,
	year={2007}
			,
	publisher={Prentice Hall}
			15
			,
	address={Singapore}
		
	

}

@book{b8,
	
	
		,
	author={{
			GMadden
		}}
		,
	title={{Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics}}
				United Kingdom, Edward Elgar
		
			,
	year={1993}
			106
		
	

}

@incollection{b9,
	
	
		,
	title={{Customer switching of mobile industry: An analysis of prepaid mobile customers in AP circle of India'}}
		,
	author={{
			VMallikarjuna
		} and {
			GKMohan
		} and {
			DPKumar
		}}
		
		
	
	
		,
	journal={{International Journal of Research in Computer Application and Management}}
		
			1
			3
			
			,
	year={2011}
		
	

}

@incollection{b10,
	
	
		,
	title={{Factors influencing the Behavior of the mobile phone users to switch their mobile telecommunication operators in Bangladesh}}
	
	
		,
	journal={{International Journal of Trade & Commerce-IJARTC}}
		,
	editor={Md. Abdullah Al jamil. Md. Shahadat Hossian Sunny and Md. Rakibul Hasan}
		
			4
			1
			
			,
	year={January-June 2015}
		
	

}

@book{b11,
	
	
		,
	title={{Canadian Cellular Industry: Consumer Switching Behaviour}}
		,
	author={{
			ASidhu
		}}
		
			,
	year={2005}
		
		
			Simon Fraser University
		
	
	,
	note={MBA thesis}

}

@incollection{b12,
	
	
		,
	title={{Service quality and customers preference of cellular mobile service providers'}}
		,
	author={{
			RPaulrajan
		} and {
			HRajkumar
		}}
		
	
	
		,
	journal={{Journal of technology management and innovation}}
		
			6
			1
			
			,
	year={2011}
		
	

}