@incollection{,
	
					
					
					F5F56ED9C0E812F0D0A7B4B4785624DB
				,
	author={{MesferAlsubaie} and {Saudi Arabian Cultural Mission}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1643134
}

@book{b0,
	
	
		,
	title={{Social media ROI -What's the 'return on ignoring}}
		,
	author={{
			DAlston
		}}
		
		
			,
	year={2009}
		
	
	,
	note={Social] Available at}

}

@book{b1,
	
	
		,
	author={{
			OBlanchard
		}}
		,
	title={{Social media ROI. Indianapolis}}
				
			,
	year={2011}
		
	

}

@book{b2,
	
	
		,
	title={{The brief history of social media}}
		,
	author={{
			ACurtis
		}}
		
			,
	year={2011}
		
	

}

@book{b3,
	
	
		,
	title={{Metrics mess: Five sad truths about measurement right now}}
		,
	author={{
			SDumenco
		}}
		
		
			,
	year={2011}
		
	
	,
	note={Advertising Age}

}

@book{b4,
	
	
		,
	author={{
			PGhali
		}}
		,
	title={{Calculating Your Social Media Marketing Return on Investment: A How-To Guide for New Social Media Marketers}}
				
			,
	year={2011}
		
	

}

@book{b5,
	
	
		,
	author={{
			FHelmink
		}}
		,
	title={{Objectives, strategies and indicators for Social Media Marketing}}
				
			,
	year={2013}
		
	

}

@book{b6,
	
	
		,
	author={{
			TFisher
		}}
		,
	title={{ROI in Social Media: A look at the arguments}}
				
			,
	year={2009}
		
	

}

@incollection{b7,
	
	
		,
	title={{What happens when Facebook trumps your brand site}}
		,
	author={{
			JNeff
		}}
		
	
	
		,
	booktitle={{?hid=9&sid=d905f 670-1dd1-46a2-9632-734798338f82%40sessionmgr 11&vid=12&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ% 3d%3d#db=a9h&AN=5302}}
				
			,
	year={2010}
			5361
		
	

}

@book{b8,
	
	
		,
	title={{Web strategy: How to measure your social media program}}
		,
	author={{
			JOwyang
		}}
		
		
			,
	year={2007}
		
	

}

@book{b9,
	
	
		,
	title={{Loyalty innovation, now an "organic" campaign}}
		,
	author={{
			JRooney
		}}
		
			,
	year={2011}
		
	

}

@book{b10,
	
	
		,
	title={{Rethinking Marketing}}
		,
	author={{
			RTRust
		} and {
			CMoorman
		} and {
			GBhalla
		}}
		
		
		
			,
	year={2010. January}
		
	

}

@book{b11,
	
	
		,
	title={{The thank you marketing}}
		,
	author={{
			GVaynerchuk
		}}
		
			,
	year={2011}
		
	

}

@book{b12,
	
	
		,
	title={{Personal interview}}
		,
	author={{
			SWoessner
		}}
		
			,
	year={2011. 14 Feb. 2011}
		
	

}