@incollection{, 6E0C5DC4124148AD01CE539B94969815 , author={{WondaferahuMulugeta} and {SolomonAssefa} and {JibrilHaji} and {Jimma University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}164112 } @incollection{b0, , title={{Choice of foreign market entry mode: Impact of ownership, Location and international factors}} , author={{ SAgarwal } and { SRamaswami }} , journal={{Journal of International Business Studies}} 23 1 , year={1992} } @book{b1, , title={{Strategic Marketing Management}} , author={{ CJAnderson } and { JWVincze }} , year={2000} , publisher={Houghton Mifflin Company} , address={New York} } @book{b2, , title={{Factors Affecting Coffee Farmers Market Outlet Choice, The Case of Sidama Zone, Ethiopia}} , author={{ AAnteneh } and { RMuradian } and { RRuben }} , year={2011} Centre for International Development Issues, Nijmegen, Radboud University, the Netherlands } @book{b3, , author={{ JBarker }} , title={{Agricultural Marketing}} New York , publisher={Oxford University Press} , year={1989} } @incollection{b4, , title={{Factors affecting milk market outlet choices in Wolaita zone}} , author={{ KBerhanu } and { DBaker } and { GKindie } and { KBelay }} , journal={{African Journal of Agricultural Marketing}} 1 2 , year={2013. December, 2013} } @book{b5, , author={{ WHGreene }} , title={{Econometric analysis}} Upper Saddle river , publisher={Prentice hall} , year={2002} 291 304 , note={5th ed.} } @book{b6, , title={{Essentials of econometrics}} , author={{ DNGujarati }} , year={1992} , publisher={Mac Graw-Hill} 466 , address={New York} , note={2nd Ed} } @book{b7, , title={{Producers attitudes towards marketing channels for finished cattle}} , author={{ JEHobbs }} , year={1997} } @book{b8, , title={{Marketing and trading policies and systems in selected coffee producing countries: Ethiopia Country Profile. International Coffee Organization/Common Fund for Commodities}} , author={{ Ico/Cfc }} , year={2000} , publisher={LMC International} , address={New York} } @book{b9, , title={{The new institutional economic: applications for agricultural policy research in developing countries. Markets and Structural Studies Division}} , author={{ MKherallah } and { JKirsten }} , year={2001} , publisher={International Food Policy Research Institute} , address={Washington, D.C. U.S.A} } @book{b10, , title={{Marketing Management}} , author={{ PKotler }} , year={2003} , address={Delhi-India} } @incollection{b11, , title={{Determinants of Choice of Marketing Outlets for African Indigenous Vegetables among the Agro-Pastoral Maasai of Narok and Kajiado Counties of Kenya}} , author={{ JMagogo } and { PMshenga } and { SMlongo } and { NMwanarusi } and { OAgnes } and { IShem }} , journal={{Journal of Economics and Sustainable Development}} 6 8 , year={2015. 2015} } @incollection{b12, , title={{Determinants of Farmers' Preference to Coffee Market Outlet in Jimma Zone: The Case of Coffee Potential Districts}} , author={{ Ministry Of Trade }} , booktitle={{Ministry of Trade}} Addis Ababa, Ethiopia , year={2012. February 2012} , note={Federal Democratic Republic of Ethiopia} } @book{b13, , title={{International Institute for Sustainable Development, Leveraging the Market for a Sustainable Coffee Economy}} , author={{ JPotts }} , year={2006} } @incollection{b14, , title={{Multinomial Logit analysis of household cooking fuel choice in rural Kenya: The case of Kisumu district}} , author={{ MOPundo } and { GCFraser }} , journal={{Agrekon}} 45 1 , year={2006} } @book{b15, , title={{Performance of Cattle Marketing in Southern Ethiopia with Special Emphasis on Borena Zone}} , author={{ SolomonTilahun }} , year={2002} } @book{b16, , title={{Quality Management and Strategic Alliances in the Mango Supply Chain from Costa Rica: An interdisplinary Approach for Analyzing Coordination, Incentive, and governance}} , author={{ GEZuniga-Arias }} , year={2007} , address={Wageningen University, The Netherlands} } @book{b17, , title={{Determinants of Farmers' Preference to Coffee Market Outlet in Jimma Zone: The Case of Coffee Potential Districts}} }