@incollection{,
	
					
					
					A558E90EB9113E8C16E8A3BB339174C6
				,
	author={{Agnes EdemBassey} and {JimmyOgbidi} and {GloryBasil} and {University of Calabar}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}16115361
}

@book{b0,
	
	
		,
	title={{Marketing: concepts and application}}
		,
	author={{
			JAdetayo
		}}
		
			,
	year={2002}
			,
	publisher={Rasmed Publication Ltd}
			,
	address={Ibadan}
		
	

}

@book{b1,
	
	
		,
	author={{
			BAAgbonifoh
		} and {
			OEOgwo
		} and {
			DANnolim
		} and {
			ADNkamnebe
		}}
		
		
		
		,
	title={{Marketing in Nigeria: Concepts, principles and decisions}}
				Abia
		
			,
	publisher={Afritowers Limited Nigeria}
			,
	year={2007}
		
	
	,
	note={2nd ed}

}

@incollection{b2,
	
	
		,
	title={{Relationship marketing and the political process}}
		,
	author={{
			DPBannon
		}}
	
	
		,
	journal={{Journal of Political Marketing}}
		
			4
			2-3
			
			,
	year={2008}
		
	

}

@incollection{b3,
	
	
		,
	title={{Reposition Nigeria: application of marketing communication tools in political parties' campaign programmes}}
		,
	author={{
			GBasil
		} and {
			AEBassey
		}}
		
	
	
		,
	journal={{International Journal of Management Science and Business Administration}}
		
			2
			9
			
			,
	year={2016}
		
	

}

@book{b4,
	
	
		,
	title={{People wanted change with Trump and they got it}}
		,
	author={{
			MJBelvedere
		}}
		
			,
	year={2016}
			,
	publisher={CNBC}
		
	

}

@incollection{b5,
	
	
		,
	title={{campaign: A measure of cognitive and emotional effects}}
		,
	author={{
			ENBerkowitz
		} and {
			RAKerin
		} and {
			SWHartley
		} and {
			WRudelius
		}}
		
		
		
	
	
		,
	journal={{Canadian Journal of Communication}}
		
			38
			2
			,
	year={1994}
			,
	publisher={Richard D. Irwin Inc}
		
	
	,
	note={Marketing (4th ed)}

}

@book{b6,
	
	
		,
	title={{How David Axelrod marketed Obama}}
		,
	author={{
			Dennisw
		}}
		
		
			,
	year={2008}
		
	

}

@book{b7,
	
	
		,
	title={{Government and politics of the modern state}}
		,
	author={{
			JEbegbulem
		}}
		
			,
	year={2010}
			,
	address={Calabar}
		
	
	,
	note={Enlarged edition}

}

@book{b8,
	
	
		,
	title={{Promotion management: concepts & strategies}}
		,
	author={{
			EEbitu
		}}
		
			,
	year={2002}
			,
	publisher={Eddynoll Publishers}
			,
	address={Calabar}
		
	

}

@book{b9,
	
	
		,
	title={{Voters' apathy and Nigeria electioneering process: a synopsis of the 2015 general elections}}
		,
	author={{
			TFagunwa
		}}
		
		
			,
	year={2015}
		
	

}

@book{b10,
	
	
		,
	title={{Persuasive communication theories, skills and techniques. Retrieved from study}}
		,
	author={{
			EFoster
		}}
		
			,
	year={2016. October, 2016}
		
	

}

@incollection{b11,
	
	
		,
	title={{Political marketing strategies and democracy in Nigeria}}
		,
	author={{
			RAGbadeyan
		}}
	
	
		,
	journal={{Asian Journal of Business Management}}
		
			3
			1
			
			,
	year={2011}
		
	

}

@book{b12,
	
	
		,
	title={{Political theory and the modern state}}
		,
	author={{
			DHeld
		}}
		
			,
	year={1989}
			,
	publisher={Polity Press}
			,
	address={Oxford}
		
	

}

@book{b13,
	
	
		,
	title={{Political science: An introduction}}
		,
	author={{
			RAHieneman
		}}
		
			,
	year={1996}
			,
	publisher={McGraw Hill Companies, Inc}
			,
	address={New York}
		
	

}

@incollection{b14,
	
	
		,
	title={{Upper Saddle River}}
		,
	author={{
			PKotler
		} and {
			GArmstrong
		}}
		
	
	
		,
	booktitle={{Principles of marketing}}
				New Jersey
		
			,
	publisher={Prentice-Hall}
			,
	year={2010}
		
	
	,
	note={13th ed.}

}

@book{b15,
	
	
		,
	author={{
			JMccormick
		}}
		,
	title={{Comparative politics in transition}}
				Belmont: Thomas Wadsworth
		
			,
	year={2007}
		
	
	,
	note={5th ed.}

}

@incollection{b16,
	
	
		,
	title={{Selling politics: how the traits of sales people manifest themselves in Irish politicians}}
		,
	author={{
			DOMearain
		} and {
			RSherlock
		} and {
			JHogan
		}}
		
		
	
	
		,
	journal={{Open Journal of Political Science}}
		
			3
			4
			
			,
	year={2013}
		
	

}

@incollection{b17,
	
	
		,
	title={{Influence of personal selling on brand performance of retail shoe companies in Nairobi Central business district}}
		,
	author={{
			CMMuchina
		} and {
			BOkello
		}}
		
	
	
		,
	journal={{International Journal of Academic Research and in Business and Social Sciences}}
		
			6
			5
			,
	year={2016}
		
	

}

@book{b18,
	
	
		,
	title={{The impact of public relations in Nigerian political parties' campaign programme in the south east of Nigeria}}
		,
	author={{
			OUNgwoke
		}}
		
		
			,
	year={2011. July 15. 2016}
		
	

}

@book{b19,
	
	
		,
	title={{Political Advert Campaigns And Voting Behaviour: A Study OfAkinwunmi Ambode's Election Ad Campaigns In Lagos State}}
		,
	author={{
			GIOjekwe
		}}
		
		
			,
	year={2015. March 10. 2016}
		
	

}

@incollection{b20,
	
	
		,
	title={{Political marketing: An effective strategy for quality leadership and sustainable democracy in Nigeria}}
		,
	author={{
			OAOlotu
		} and {
			VOOgunro
		}}
		
	
	
		,
	journal={{International Journal of Marketing}}
		
			5
			,
	year={2013}
		
	

}

@book{b21,
	
	
		,
	title={{Politics, culture and the media in Nigeria}}
		,
	author={{
			UPate
		} and {
			CNwabueze
		} and {
			NIdiong
		}}
		
		
		
			,
	year={2013}
			,
	publisher={Stirling Horden Publishers Lt}
			,
	address={Ibadan}
		
	

}

@incollection{b22,
	
	
		,
	title={{Assessment of effectiveness of marketing communication mix elements in Ethiopian service sector}}
		,
	author={{
			RMPotluri
		}}
	
	
		,
	journal={{African Journal of Business Management}}
		
			2
			3
			
			,
	year={2008}
		
	

}

@book{b23,
	
	
		,
	title={{Power and choice: An introduction to political science}}
		,
	author={{
			WPShelves
		}}
		
			,
	year={2005}
			,
	publisher={McGraw-Hill Companies Inc}
			,
	address={New York}
		
	
	,
	note={th Ed}

}

@book{b24,
	
	
		,
	author={{
			MSSodaro
		} and {
			NJBrown
		} and {
			DWCollinwood
		} and {
			BJDickson
		} and {
			JLKlesner
		} and {
			TDSisk
		}}
		
		
		
		
		
		,
	title={{Comparative politics}}
				New York
		
			,
	publisher={McGraw-Hill Companies, Inc}
			,
	year={2001}
		
	

}

@book{b25,
	
	
		,
	title={{Problems with political parties}}
		,
	author={{
			DStaff
		}}
		
		
			,
	year={2014. August 19. 2016}
		
	

}

@book{b26,
	
	
		,
	title={{The politics of American Government}}
		,
	author={{
			SJWayne
		} and {
			GCMackenzie
		} and {
			DO'brien
		} and {
			RCole
		}}
		
		
		
		
			,
	year={1997}
			,
	publisher={Martin's Press, Inc}
			,
	address={New York}
		
	

}

@incollection{b27,
	
	
		,
	title={{Marketing strategies of Nigerian political parties: a comparative analysis}}
		,
	author={{
			REWorlu
		}}
	
	
		,
	journal={{Global Journal of Management and Business Research}}
		
			10
			5
			
			,
	year={2010}
		
	

}

@book{b28,
	
	
		,
	title={{The perception of political advertising during an election}}
		,
	author={{
			PDaignault
		} and {
			SSoroka
		} and {
			TGiasson
		}}
		
		
		
			,
	year={2013}
		
	

}