@incollection{,
	
					
					
					C3156FD260550956CFF18F3D0809B4FF
				,
	author={{Dr. A. AnandaKumar}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1633135
}

@incollection{b0,
	
	
		,
	title={{Customers Purchasing Behavior of Paints with Reference to Asian Paints in Coimbatore District-Empirical Evidences}}
		,
	author={{
			VAa Kuma
		} and {
			PKSubramanian
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			Karthik
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	year={2014. 2014}
		
	

}

@book{b1,
	
	
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	title={{Advertising management}}
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			DAAaker
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			RBatra
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			JGMyers
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	year={1992}
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}

@book{b2,
	
	
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	title={{Managing Brand Equity: Capitalising on the value of a brand name}}
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			DAAaker
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	year={1991}
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	publisher={The Free press}
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	address={Newyork}
		
	

}

@incollection{b3,
	
	
		,
	title={{Customers comparative loyalty to retail and manufacturer brands}}
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	author={{
			AllenBroyles
		} and {
			.S
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			RobertHRoss
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			DonnaDavis
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			ThaweephanLeingpibul
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			20
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	year={2011}
		
	

}

@incollection{b4,
	
	
		,
	title={{The psychology of windfall gains}}
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	author={{
			HRArkes
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			CAJoyner
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			MVPesso
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	year={1994}
			59
			
		
	

}

@incollection{b5,
	
	
		,
	title={{Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana}}
		,
	author={{
			AshutoshNigam
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			RajivKaushik
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		,
	journal={{International Journal of Computational Engineering & Management}}
		
			12
			
			,
	year={2011}
		
	

}

@incollection{b6,
	
	
		,
	title={{Consumers' Online Information Search Behavior and the Phenomenon of Search vs. Experience Products}}
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	author={{
			LBei
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			EChen
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			WRichard
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			25
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	year={2004. 2004. 2004}
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	publisher={Springer Science and Business Media, Inc}
		
	

}

@book{b7,
	
	
		,
	title={{Advertising and Promotion}}
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	author={{
			GeorgeBelch
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			MichaelBelch
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	year={1998}
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	publisher={Irwin/McGraw-Hill}
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	address={Boston, MA}
		
	
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	note={4th Edition}

}

@incollection{b8,
	
	
		,
	title={{Measuring the short-term effect of in-store promotion and retail advertising on brand sales: A factorial experiment}}
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	author={{
			ABemmaor
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			DMouchoux
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	year={1991}
		
	

}

@incollection{b9,
	
	
		,
	title={{The old pillars of new retailing}}
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	author={{
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	journal={{Harvard Business Review}}
		
			810
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	year={2001}
		
	

}

@incollection{b10,
	
	
		,
	title={{Towards a New Supermarket Layout: From Industrial Categories to One Stop Shopping Organisation Through a Data Mining Approach}}
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	author={{
			ABorges
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	booktitle={{Proceeding of the 2003 SMA Retail Symposium}}
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	year={2003. November 2003}
		
	

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@incollection{b11,
	
	
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	title={{The effect of product class knowledge on information search behavior}}
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	author={{
			MBrucks
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@incollection{b12,
	
	
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	year={2003}
		
	

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@book{b13,
	
	
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	title={{Consumer Behavior}}
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	author={{
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			RDKollat
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			PWMiniard
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	year={1986}
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	note={5th ed.}

}

@book{b14,
	
	
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	author={{
			JAHoward
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	title={{The Theory of Buyer Behavior}}
				London
		
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	year={1969}
		
	

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@incollection{b15,
	
	
		,
	title={{Rural Marketing for FMCGs rural retailing in India}}
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	author={{
			Kumar
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	journal={{Science and commerce}}
		
			3
			2
			
			,
	year={2006}
		
	
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	note={Journal of Arts}

}

@incollection{b16,
	
	
		,
	author={{
			Laldinliana
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		,
	booktitle={{consumer behavior towards two wheelers and foru wheelerws: a study on rural and urban Mizoram}}
				
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	year={2012}
			42
			
		
	

}

@incollection{b17,
	
	
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	title={{Positioning alternative perspectives of consumer behavior}}
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			14
			
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	year={1998. 1998}
		
	

}

@book{b18,
	
	
		,
	author={{
			MichaelRSolomon
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	title={{Consumer Behavior: Buying, having and being}}
				
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	publisher={Pearson Education}
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	year={2013. 10ed}
		
	

}