@incollection{, E78AC2BB10F7EE43530C239A940B487B , author={{Hitler.S} and {Hitler.S} and {Periyar University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1632330 } @incollection{b0, , title={{Customers' Attitude Towards Cell Phone Services in Communication System}} , author={{ SBhanumathy } and { SKalaivani }} , journal={{Indian Journal of Marketing}} 3 , year={2006. March} } @incollection{b1, , title={{Customer Satisfaction during the Service Delivery Process}} , author={{ PJDanaher } and { JMattsson }} , journal={{European Journal of Marketing}} 28 5 , year={1994} } @incollection{b2, , title={{Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilin}} , journal={{Business and Economics Research Journal}} , editor={Hafeez.S, Hasnu.S} 1 3 , year={2010} } @incollection{b3, , title={{Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modelling Approach on Bangladeshi Consumers}} , author={{ AHaque } and { SRahman } and { MRahman }} , journal={{Business and Economics Research Journal}} 1 3 , year={2010} } @incollection{b4, , title={{E-Service Delivery in Cellular Mobile Communication: Some Challenges and Issues}} , author={{ ASeth } and { KMomaya } and { HGupta }} , booktitle={{Global Journal of e-Business and Knowledge Management}} , year={2005} 2 } @incollection{b5, , title={{Using information Technology to Enhance Customer Service}} , author={{ AVeenapani }} , journal={{Indian Journal of Marketing}} XXXVI 6 , year={2006. June} } @incollection{b6, , title={{Satisfaction Derived by the Airtel Subscribers in Coimbatore}} , author={{ RVijayakumar } and { RuthraPriya } and { P }} , journal={{Indian Journal of Marketing}} 1 , year={2006. January} }