@incollection{,
	
					
					
					E1F0D5862B89673E02DCA5485F0E9AA5
				,
	author={{Tesfahun TegegnSorsa} and {Mengistu MatinoEltamo} and {Wolaita Sodo University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1631521
}

@incollection{b0,
	
	
		,
	title={{Dalia Abdullah Qalai2 & Najla Kadi1 The Impact of Marketing Mix Strategy on Hospitals Performance Measured by Patient Satisfaction: An Empirical Investigation on Jeddah Private Sector Hospital Senior Managers Perspective}}
	
	
		,
	journal={{International Journal of Marketing Studies}}
		,
	editor={Ala'Eddin Mohammad Khalaf Ahmad1, Abdullah Ali Al-Qarni1, Omar Zayyan Alsharqi1}
		
	

}

@book{b1,
	
	
		,
	title={{Sampling Techniques}}
		,
	author={{
			WGCochran
		}}
		
			,
	year={196}
			,
	publisher={John Wiley & Sons}
			,
	address={New York}
		
	
	,
	note={2nd Ed}

}

@book{b2,
	
	
		,
	title={{Marketing mixes strategies and Tourism sector performances}}
		,
	author={{
			Dr
		} and {
			Buttle
		}}
		
		
			,
	year={2011. 2 Dec 2015}
		
		
			The University of Queens land Australia
		
	

}

@book{b3,
	
	
		,
	title={{}}
		,
	author={{
			GBGiles
		}}
		,
	editor={Marketing, 2nd Ed., London: Macdonald & Evans Ltd}
		
			,
	year={1974}
		
	

}

@book{b4,
	
	
		,
	title={{Strategic Brand Management: Building, Measuring, and Managing Brand Equity}}
		,
	author={{
			KKeller
		}}
		
			,
	year={2003}
			,
	publisher={Prentice-Hall}
			,
	address={Englewood Cliffs, NJ}
		
	
	,
	note={2nd Ed}

}

@book{b5,
	
	
		,
	title={{Marketing Management: The Millennium Edition}}
		,
	author={{
			PKotler
		}}
		
			,
	year={2000}
			,
	publisher={Prentice Hall International Inc}
		
	
	,
	note={10th Ed}

}

@book{b6,
	
	
		,
	author={{
			CRKothari
		}}
		,
	title={{Research Methodology: methods and techniques, New Age International Publisher New}}
				Delhi (India
		
			,
	year={2004}
		
	

}

@book{b7,
	
	
		,
	title={{Principles of Marketing}}
		,
	author={{
			PKotler
		} and {
			GArmstrong
		}}
		
		
			,
	year={2011}
			,
	publisher={Pearson}
		
	

}

@book{b8,
	
	
		,
	title={{Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics, Marketing Intelligence and Planning}}
		,
	author={{
			MRafiq
		} and {
			PKAhmed
		}}
		
		
			,
	year={1995}
		
	

}

@book{b9,
	
	
		,
	title={{Services Marketing: Integrating Customer Focus Across the Firm}}
		,
	author={{
			VZeithaml
		} and {
			MBitner
		}}
		
		
			,
	year={2000}
			,
	publisher={Irwin McGraw-Hill}
		
	
	,
	note={2nd Ed}

}

@incollection{b10,
	
	
		,
	title={{The behavioral consequences of service quality}}
		,
	author={{
			VAZeithaml
		} and {
			LLBerry
		} and {
			AParasuraman
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			60
			
			,
	year={1996}
		
	

}