@incollection{, 67ACE12DB87243E57BAA97E5AAE792E9 , author={{SarahMurtaza} and {CENTRAL CHINA NORMAL UNIVERSITY}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}16315 } @incollection{b0, , title={{Country-of-origin and brand effects on consumers' evaluations of cruise lines}} , author={{ ZUAhmed } and { JPJohnson } and { CPLing } and { TWFang } and { AKHui }} 10.1108/02651330210430703 , journal={{International Marketing Review}} 19 3 , year={2002} } @book{b1, , title={{Country-of-origin effects on product evaluations}} , author={{ WJBilkey } and { ENes }} , year={1982} } @book{b2, , title={{Consumer behavior, 10th edn}} , author={{ RDBlackwell } and { Miniard } and { JFEngel }} , year={2006} , address={Thomson South-Western; Boston} } @incollection{b3, , title={{worldwide diffusion of the cellular telephone}} , author={{ TAComer } and { Wikle }} , booktitle={{The Professional Geographer}} , year={2008. 1995-2005} 60 } @incollection{b4, , title={{Matching consumers' country and product Image perceptions: an Australian perspective}} , author={{ TSDagger } and { MMRaciti }} 10.1108/07363761111127626 , journal={{Journal of Consumer Marketing}} 28 3 , year={2011} } @incollection{b5, , title={{Are young consumers still susceptible to the country of origin effects}} , author={{ AJosiassen }} 10.1108/02651330810887477 , journal={{International Marketing Review}} 4 2 423440 , year={2009} , note={Journal of Business systems} } @incollection{b6, , title={{A comparison of Japanese and US attitudes toward foreign products}} , author={{ PKotler }} , journal={{Journal of Marketing}} , year={2004. 1970} , publisher={Wiley Nagashima, A} , note={Ten deadly marketing sins: signs and solutions} } @incollection{b7, , title={{The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels}} , author={{ NParkvithee } and { MJMiranda }} 10.1108/13555851211192678 , journal={{Asia Pacific Journal of Marketing and Logistics}} 24 1 , year={2012} } @incollection{b8, , title={{Testing the dimensionality of Consumer Ethnocentrism Scale (CETSCALE) among a young Malaysian consumer Market segment}} , author={{ PCTeo } and { OMohamad } and { TRamayah }} , journal={{African Journal of Business Management}} 5 7 , year={2011} }