@incollection{,
	
					
					
					78DCCFDCF418F8A7BCBE124293C4F912
				,
	author={{YakupDurmaz} and {YakupDurmaz} and {Ibrahim HalilEfendioglu} and {Hasan Kalyoncu University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1623540
}

@book{b0,
	
	
		,
	author={{
			EAç?kel
		} and {
			MÇelikol
		}}
		
		,
	title={{Dijitoloji. ?stanbul: Kapital Medya Yay?nc?l?k}}
				
			,
	year={2012}
		
	

}

@incollection{b1,
	
	
		,
	title={{Sanal Topluluklar?n Bir Türü Olarak Sosyal A? Siteleri -Bir Pazarlama ?leti?im Kanal? Olarak ??leyi?i}}
		,
	author={{
			EAkar
		}}
	
	
		,
	journal={{Anadolu Üniversitesi Sosyal Bilimler Dergisi}}
		
			10
			1
			
			,
	year={2010}
		
	

}

@incollection{b2,
	
	
		,
	title={{Bir pazarlama de?eri olarak güven ve tüketicilerin elektronik pazarlara yönelik güven tutumlar?}}
		,
	author={{
			RAksoy
		}}
	
	
		,
	booktitle={{Uluslararas? Yönetim ?ktisat ve ??letme Dergisi}}
				
			,
	year={2006}
			2
			
		
	

}

@incollection{b3,
	
	
		,
	title={{Viral Pazarlama veya ?nternet Üzerinde A??zdan A??za Reklam: Kuramsal Bir Çerçeve}}
		,
	author={{
			MetinArgan
		} and {
			Ve Mehpare Tokay Argan
		}}
		
	
	
		,
	journal={{Anadolu Üniversitesi Sosyal Bilimler Dergisi}}
		
			
			,
	year={2006}
		
	
	,
	note={Say?:2, ss}

}

@incollection{b4,
	
	
		,
	title={{Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework andEmpiricalStudy}}
		,
	author={{
			HHBauer
		} and {
			TReichardt
		} and {
			SJBarnes
		} and {
			.MNeumann
		}}
		
		
		
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			6
			3
			
			,
	year={2005}
		
	

}

@book{b5,
	
	
		,
	title={{}}
		,
	author={{
			ZABulut
		} and {
			BÖngören
		} and {
			KVe Engin
		}}
		
		
		
			,
	year={2006}
		
	

}

@incollection{b6,
	
	
		,
	title={{Kobilerde elektronik ticaretin kullan?m?: ?stanbul örne?i}}
	
	
		,
	journal={{Do?u? Üniversitesi Dergisi}}
		
			7
			2
			
		
	

}

@incollection{b7,
	
	
		,
	title={{Theexploration of internet marketingstrategy by search engine optimization: a critical reviewand comparison}}
		,
	author={{
			CYChen
		} and {
			BYShih
		} and {
			ZSChen
		} and {
			THChen
		}}
		
		
		
	
	
		,
	journal={{African Journal of Business Management}}
		
			5
			12
			
			,
	year={2011}
		
	

}

@incollection{b8,
	
	
		,
	title={{An evaluation of e-mail marketing and factor saffecting response}}
		,
	author={{
			LChittenden
		} and {
			RRettie
		}}
		
	
	
		,
	journal={{Journal of Targeting, Measurementand Analysis for Marketing}}
		
			11
			3
			
			,
	year={2003}
		
	

}

@book{b9,
	
	
		,
	title={{Küçük Yerle?im Yerlerindeki Tüketicilerin}}
		,
	author={{
			RCop
		} and {
			DOyan
		}}
		
		,
	editor={?nternetten Ürün Sat?n Alma Davran??lar? Üzerine Bir Uygulama. Ni?de Üniversitesi ?ktisadi ve ?dari Bilimler Fakültesi Dergisi}
		
			,
	year={2010}
			3
			98
		
	

}

@incollection{b10,
	
	
		,
	title={{Popularity of brandposts on brand fan pages: an investigation of theeffects of social media marketing}}
		,
	author={{
			LDe Vries
		} and {
			SGensler
		} and {
			PSLeeflang
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			26
			2
			
			,
	year={2012}
		
	

}

@incollection{b11,
	
	
		,
	title={{Affiliate marketing and its impact on e-commerce}}
		,
	author={{
			DLDuffy
		}}
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			22
			3
			
			,
	year={2005}
		
	

}

@incollection{b12,
	
	
		,
	title={{Bilgi ?leti?im Teknolojileri ?le Reklam Ajanslar?n?n De?i?en Yüzü: ?nteraktif Ajanslar Avenue A/Razorf?sh ?nteraktif Ajans Örne?i}}
		,
	author={{
			EGökaliler
		} and {
			AVe Sabuncuo?lu
		}}
		
	
	
		,
	journal={{Journal Of Ya?ar University}}
		
			3
			10
			
			,
	year={2008}
		
	

}

@incollection{b13,
	
	
		,
	title={{How to acquire customers on the web}}
		,
	author={{
			DLHoffman
		} and {
			TPNovak
		}}
		
	
	
		,
	journal={{Harvard businessreview}}
		
			78
			3
			
			,
	year={2000}
		
	

}

@incollection{b14,
	
	
		,
	title={{Yeni Bir Pazarlama Arac? Olarak ?nternet ve Firmalar Aras? Pazarlamada ?nternet Kullan?m?n? Etkileyen Faktörlerin S?n?fland?r?lmas?}}
		,
	author={{
			H?nan
		}}
	
	
		,
	journal={{Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}}
		
			9
			9
			,
	year={2002}
		
	

}

@book{b15,
	
	
		,
	title={{Pazarlama Yönetimi (6. Bask?). ?stanbul: Beta Bas?n Yay?n Da??t?m A?}}
		,
	author={{
			AH?slamo?lu
		}}
		
			,
	year={2013}
		
	

}

@book{b16,
	
	
		,
	title={{?nternette Pazarlama ve Ürün Karar Stratejileri. Çukurova Üniversitesi ?ktisadi ve ?dari Bilimler Fakültesi Dergisi}}
		,
	author={{
			?Karaca
		}}
		
			,
	year={2012}
			16
		
	

}

@book{b17,
	
	
		,
	author={{
			FKarahasan
		}}
		,
	title={{Ta?lar Yerinden Oynarken.?stanbul: Do?anEgmont Yay?nc?l?k}}
				
			,
	year={2013}
		
	

}

@book{b18,
	
	
		,
	author={{
			NKorkmaz
		}}
		,
	title={{Sorularla internet ve e-ticaret rehberi. ?stanbul: ?stanbul Ticaret Odas?}}
				
			,
	year={2002}
		
	

}

@incollection{b19,
	
	
		,
	title={{Thedynamics of viralmarketing}}
		,
	author={{
			JLeskovec
		} and {
			LAAdamic
		} and {
			BAHuberman
		}}
		
		
	
	
		,
	journal={{ACM Transactions on the Web (TWEB)}}
		
			1
			1
			5
			,
	year={2007}
		
	

}

@incollection{b20,
	
	
		,
	title={{E-Commerce Systems Success: An Attemptto Extend and Respecify the Delone and MaClean Model of IS Success}}
		,
	author={{
			AMolla
		} and {
			PSLicker
		}}
		
	
	
		,
	journal={{J. Electron. Commerce Res}}
		
			2
			4
			
			,
	year={2001}
		
	

}

@book{b21,
	
	
		,
	title={{}}
		,
	author={{
			AOkumu?
		} and {
			ZBozbay
		} and {
			RMVe Da?l?
		}}
		
		
		
			,
	year={2010}
		
	

}

@incollection{b22,
	
	
		,
	title={{Sanal Dünyada Ba?ar?n?n Yol Haritas? Ve Elektronik Pazarlaman?n Boyutlar?}}
		,
	author={{
			?IÖzmen
		}}
	
	
		,
	journal={{Journal of Internet Applications and Management}}
		
			2
			1
			
			,
	year={2012}
		
	

}

@incollection{b23,
	
	
		,
	title={{Google Analytics formeasuring website performance}}
		,
	author={{
			BPlaza
		}}
	
	
		,
	journal={{Tourism Management}}
		
			32
			3
			
			,
	year={2011}
		
	

}

@incollection{b24,
	
	
		,
	title={{Mining knowledge-sharing sites for viral marketing}}
		,
	author={{
			MRichardson
		} and {
			P&domingos
		}}
		
	
	
		,
	booktitle={{Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and datamining}}
				the eighth ACM SIGKDD international conference on Knowledge discovery and datamining
		
			,
	publisher={ACM}
			,
	year={2002. July}
			
		
	

}

@incollection{b25,
	
	
		,
	title={{Agencyand trust mechanisms in consumer satisfaction and loyalty judgments}}
		,
	author={{
			JSingh
		} and {
			DSirdeshmukh
		}}
		
	
	
		,
	journal={{Journal of the Academy of marketing Science}}
		
			28
			1
			
			,
	year={2000}
		
	

}

@incollection{b26,
	
	
		,
	title={{Customer loyalty in e-commerce: an exploration of itsantecedents and consequences}}
		,
	author={{
			SSSrinivasan
		} and {
			RAnderson
		} and {
			K&ponnavolu
		}}
		
		
	
	
		,
	journal={{Journal of retailing}}
		
			78
			1
			
			,
	year={2002}
		
	

}

@book{b27,
	
	
		,
	title={{}}
		,
	author={{
			ATan
		} and {
			ABayda?
		} and {
			NVe Aksen
		}}
		
		
		
			,
	year={2004}
		
	

}

@book{b28,
	
	
		,
	title={{Viral Pazarlaman?n Sosyal Payla??m Sitelerine Üye Olan Kullan?c?lar Üzerindeki Etkisini ?nceleyen Pilot Bir Çal??ma. Öneri Dergisi}}
		,
	author={{
			SÜnal
		}}
		
			,
	year={2011}
			9
			
		
	

}

@book{b29,
	
	
		,
	title={{Dijital Tutulma (2. Bask?)}}
		,
	author={{
			KVarnal?
		}}
		
			,
	year={2012}
			,
	publisher={Kapital Medya Yay?nc?l?k}
			,
	address={?stanbul}
		
	

}

@book{b30,
	
	
		,
	author={{
			RFWilson
		}}
		,
	title={{Thesixsimpleprinciples of viralmarketing. Web Marketing Today}}
				
			,
	year={2000}
			70
			232
		
	

}