@incollection{, DD0FCCEAC53578A4CEB8ADB8E332B45A , author={{BajrangLal} and {Dr. AjmerSingh} and {CRSU Jind Haryana, India}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1622934 } @incollection{b0, , title={{Rural credit: a source of sustainable livelihood of rural india}} , author={{ SLAkoijan }} , journal={{International Journal Of Social Economics}} , year={2012} , note={40 Iss} } @incollection{b1, , title={{Rural Marketing strategies for selling products and services: issues and challenge}} , author={{ AAshfaque }} , journal={{Journal of Business Management and Social Science}} 2 1 , year={2013} } @book{b2, , title={{Did India suffer so little in great recession that laid low the biggest economics of the west ?}} , author={{ RChawla }} , year={2008} } @incollection{b3, , title={{Modernizing Indian food chain and agriculture integrated action plan}} , author={{ CompanyCii-Mckinsey }} , booktitle={{CII maCII-Mckinsey and Company}} New Delhi , year={1997} } @book{b4, , author={{ BSDogra }} , title={{marketing Management and Rural Marketing}} New Delhi , publisher={Commonwealth publishers} , year={2010} } @incollection{b5, , title={{General Knowledge of Haryana}} , author={{ VDoon }} , booktitle={{New Delhi: Diamond power Learning}} , year={2015} } @book{b6, , title={{Farm machnization in India: a status paper}} , author={{ NSKakra }} , year={2009. Dec} , publisher={IARI-PUSA} , address={New Delhi} } @book{b7, , title={{The Rural Marketing Book}} , author={{ PKashyap }} , year={2010} , publisher={Biztanra} , address={New Delhi} } @book{b8, , title={{The Bird of Gold": the rise of Indian consumer market}} , author={{ Mackinsey }} , year={2007} , publisher={Mckinsey global institute} , address={USA} } @incollection{b9, , title={{}} , author={{ SKMandal } and { AMaity }} , journal={{Applied Sscience Report}} 3 2 , year={2013} , publisher={PSCI Publications} } @incollection{b10, , title={{Consumer behaviour in rural marketing-a new paradigm}} , author={{ SSManish }} , journal={{Asian Journ al of Technology and Management Research}} 01 , year={2011} } @incollection{b11, , title={{How India earns, spends and saves -unmasking the rural India}} , author={{ RSNcaer }} , journal={{sage}} , year={2010} } @book{b12, , title={{Marketing Management: a south Indian perspective}} , author={{ P } and { KK }} , year={2009} , publisher={Pearson Education} , address={New Delhi} , note={13 ed.} } @incollection{b13, , author={{ RuralMarketing }} , booktitle={{Business Insight Column}} , year={June,15,2012} } @incollection{b14, , title={{Developments in the workforcebetween 2009-10 and 2011-12}} , author={{ CSRangarajan } and { &E } and { MV }} , journal={{Economic and Political Weekly , p}} 23 , year={2014} } @book{b15, , title={{Agricultural machinery industry in India(manufacturing, marketing and mechanizational promotion)}} , author={{ GSingh }} , year={2004} , address={Bhopal} Central Institute of Agricultural Enginneering } @incollection{b16, , title={{Farm mechanzation in India: a status paper}} , author={{ NSrivastava } and { AKakra }} , journal={{PUSSA}} , year={2009, 3-5 Dec )} , publisher={IARI} } @book{b17, , title={{Retrieved on 11 th March}} , year={2016} } @book{b18, , title={{Retrieved on 22 nd April}} , year={2016} } @incollection{b19, , title={{}} , journal={{Pdf Retrieved}} 4 21 , year={2016} } @book{b20, , title={{}} , author={{ IndiaCensus Of }} , year={2011. 10 th March, 2016} } @book{b21, , title={{/reports/607322tract or mkt in India. Retrieved on 9 th April}} , year={2016} } @book{b22, , title={{Retrieved on 9thApril}} , year={2016} }