@incollection{, 44C3793E23DA4ABC9C06906F1F3E1A74 , author={{ZainabAgha} and {Shaheed Zulfikar Ali Bhutto Institute of Science and Technology}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1621928 } @book{b0, , title={{Teenagers and Fragrances}} , author={{ NSAli }} , year={2011. March 3, 2016} } @incollection{b1, , title={{Consumer perceptions of product packaging}} , author={{ OAmpuero } and { NVila }} , journal={{Journal of consumer marketing}} 23 2 , year={2006} } @incollection{b2, , title={{A theoretical and empirical evaluation of price deals for consumer nondurables}} , author={{ RCBlattberg } and { GDEppen } and { JLieberman }} , journal={{The Journal of Marketing}} , year={1981} } @incollection{b3, , title={{Adolescents' Preferences and attitudes towards Perfumes in India}} , author={{ SBorgave } and { JSChaudhari }} , journal={{Journal of Policy and Organisational Management}} 1 2 1 , year={2010} } @incollection{b4, , title={{Communicator-recipient similarity and decision change}} , author={{ TCBrock }} , journal={{Journal of Personality and Social Psychology}} 1 6 650 , year={1965} } @incollection{b5, , title={{The influence of familial and peer-based reference groups on consumer decisions}} , author={{ TLChilders } and { ARRao }} , journal={{Journal of Consumer research}} , year={1992} } @book{b6, , title={{Where to Look for Incremental Sales Gains: The Retail Problem of Out-Of-Stock Merchandise. The Coca-Cola Retailing Research Council}} , author={{ AConsulting }} , year={1996} , address={Atlanta, GA} } @incollection{b7, , title={{Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks}} , author={{ DCorsten } and { TGruen }} , journal={{International Journal of Retail & Distribution Management}} 12 , year={2003} } @incollection{b8, , title={{Product quality, reputation, and market structure*}} , author={{ JDDanaJr } and { YFFong }} , journal={{International Economic Review}} 52 4 , year={2011} } @incollection{b9, , title={{Effects of price, brand, and store information on buyers' product evaluations}} , author={{ WBDodds } and { KBMonroe } and { DGrewal }} , journal={{Journal of marketing research}} , year={1991} } @incollection{b10, , title={{Selling as a dyadic relationship-A new approach}} , author={{ FBEvans }} , journal={{The American Behavioral Scientist}} 6 9 76 , year={1963} } @incollection{b11, , title={{An exploratory study of the relationships between advertising appeals, spending tendency, perceived social status and materialism on perfume purchasing behavior}} , author={{ BC YFah } and { YSFoon } and { SOsman }} , journal={{International Journal of Business and Social Science}} 2 10 , year={2011} } @incollection{b12, , title={{Mental budgeting and consumer decisions}} , author={{ CHeath } and { JB&soll }} , journal={{Journal of Consumer Research}} , year={1996} } @incollection{b13, , title={{Processes of opinion change}} , author={{ HCKelman }} , journal={{Public opinion quarterly}} 25 1 , year={1961} } @incollection{b14, , title={{Consumer price knowledge in the market for apparel}} , author={{ PKenning } and { HEvanschitzky } and { VVogel } and { DAhlert }} , journal={{International Journal of Retail & Distribution Management}} 35 2 , year={2007} } @book{b15, , title={{Marketing management, analysis, planning, implementation, and control}} , author={{ PKotler }} , year={1994} , publisher={Philip Kotler} } @incollection{b16, , title={{The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour}} , author={{ SLLiao } and { YCShen } and { CHChu }} , journal={{International Journal of Consumer Studies}} 33 3 , year={2009} } @incollection{b17, , title={{Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio-cultural characteristics}} , author={{ MaríaRosa-Díaz } and { I }} , journal={{Journal of Product & Brand Management}} 13 6 , year={2004} } @incollection{b18, , title={{An international study of unisex and "same-name" fragrance brands}} , author={{ SMarkham } and { JCangelosi }} , journal={{Journal of product & brand management}} 8 5 , year={1999} } @incollection{b19, , title={{Low involvement brands: is the brand manager to blame}} , author={{ GMcwilliam }} , booktitle={{Marketing Intelligence & Planning}} , year={1997} 15 } @incollection{b20, , title={{A conceptual model of service quality and its implications for future research the}} , author={{ AParasuraman } and { VAZeithaml } and { LLBerry }} , journal={{Journal of Marketing}} , year={1985} } @incollection{b21, , title={{Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers}} , author={{ IPhau } and { MTeah } and { ALee }} , journal={{Journal of Targeting, Measurement and Analysis for Marketing}} 17 1 , year={2009} } @incollection{b22, , title={{Brand names and global positioning}} , author={{ ARanchhod } and { CGurau } and { EMarandi }} , journal={{Marketing Intelligence & Planning}} 29 4 , year={2011} } @incollection{b23, , title={{Consumer's purchase decision process: stochastic models}} , author={{ TRRao }} , journal={{Journal of Marketing Research}} , year={1969} } @book{b24, , title={{Factors considered by consumers for purchase of perfumes/fragrances: a case study of consumers in the twin cities of Islamabad & Rawalpindi. Asian journal of management sciences & education}} , author={{ HARaza } and { ZNas } and { KJAnwer }} , year={2013} 2 } @incollection{b25, , title={{Packaging design: creating competitive advantage with product packaging}} , author={{ BRundh }} , journal={{British Food Journal}} 111 9 , year={2009} } @incollection{b26, , title={{Linking packaging to marketing: how packaging is influencing the marketing strategy}} , author={{ BRundh }} , journal={{British Food Journal}} 115 11 , year={2013} } @incollection{b27, , title={{How budget constraints impact consumers' response to discount presentation formats}} , author={{ LKScheer } and { OShehryar } and { CMWood }} , journal={{Journal of Product & Brand Management}} 19 3 , year={2010} } @incollection{b28, , title={{Effects of payment mechanism on spending behavior: The role of rehearsal and immediacy of payments}} , author={{ DSoman }} , journal={{Journal of Consumer Research}} 27 4 , year={2001} } @incollection{b29, , title={{How product quality dimensions relate to defining quality}} , author={{ RSebastianelli } and { NTamimi }} , journal={{International Journal of Quality & Reliability Management}} 19 4 , year={2002} } @incollection{b30, , title={{Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure}} , author={{ PSilayoi } and { MSpeece }} , journal={{British food journal}} 106 8 , year={2004} } @incollection{b31, , title={{Effectiveness of global advertisement on culture of India: an emerging market}} , author={{ RKSrivastava }} , journal={{International Journal of Emerging Markets}} 5 1 , year={2010} } @incollection{b32, , title={{Evaluating responses to celebrity endorsements using projective techniques}} , author={{ NTantiseneepong } and { MGorton } and { JWhite }} , journal={{An International Journal}} 15 1 , year={2012} } @incollection{b33, , title={{Thai consumers' purchase decisions and private label brands}} , author={{ KThanasuta }} , journal={{International Journal of Emerging Markets}} 10 1 , year={2015} } @book{b34, , title={{Content Analysis of Motivational Need Appeals in Perfume Advertisements IinMademoisselle (Doctoral dissertation}} , author={{ VTodd }} , year={1990} Texas Tech University } @incollection{b35, , title={{Brand personality and purchase intention}} , author={{ MD L PToldos-Romero } and { MMOrozco-Gómez }} , journal={{European Business Review}} 27 5 , year={2015} } @incollection{b36, , title={{An Empirical Investigation of the Relationship between Service Quality, Brand Image, Trust, Customer Satisfaction, Repurchase Intention and Recommendation to Others}} , author={{ TVigripat } and { PChan }} , journal={{International DSI/Asia and Pacific DSI}} , year={2007} } @incollection{b37, , title={{Market mavens' purchase decision evaluative criteria: implications for brand and store promotion efforts}} , author={{ TGWilliams } and { MESlama }} , journal={{Journal of Consumer Marketing}} 12 3 , year={1995} } @incollection{b38, , title={{Luxury brand purchases and the extended self: A cross-cultural comparison of young female consumers in Taiwan and the UK}} , author={{ MS SWu } and { CH SChen } and { BNguyen }} , journal={{Asia-Pacific Journal of Business Administration}} 7 3 , year={2015} } @incollection{b39, , title={{Perfume consumption behaviors and fragrance sensibility attitude according to perfume involvement levels}} , author={{ EAYoh }} , journal={{Journal of the Korean Society of Clothing and Textiles}} 30 3 , year={2006} } @incollection{b40, , title={{Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence}} , author={{ VAZeithaml }} , journal={{Journal of Marketing}} 52 , year={1988} }