@incollection{,
	
					
					
					626E7F46839D5AC8664493B8A4B5823B
				,
	author={{MargaretSolo-Anaeto} and {Koladeajilore} and {Babcock University, Ilisan-Remo, Ogun State, Nigeria}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1613343
}

@incollection{b0,
	
	
		,
	title={{Dimensions of Brand Personality}}
		,
	author={{
			JLAaker
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			347
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	year={1997}
		
	

}

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	title={{Understanding the Influence of Brand Personality on Consumer Behaviour}}
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			KSThyagaraj
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			1
			
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	year={2015}
		
	

}

@incollection{b2,
	
	
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	title={{Do Brands Benefit Consumers}}
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	author={{
			TAmbler
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	year={2014. 2013/08/15}
		
		
			/Top-Ten-Mobile-Phone-Brands-In-Nigeria/
		
	

}

@book{b4,
	
	
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			TAyeni
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	year={2015. 2015}
		
		
			//Misstechy.Com/Most-Popular-Smartphone-Brand-In-Nigeria/
		
	
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}

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}

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}

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}

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	author={{
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	title={{Brand Communities, Marketing, and Media}}
				
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	year={2009}
		
	

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			FMUlgado
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}

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		,
	title={{Self-Congruity: A Determinant of Brand Personality}}
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	author={{
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			ACBarclay
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	journal={{Journal of Marketing Development Competitiveness}}
		
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	year={2014}
		
	

}

@book{b13,
	
	
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	year={2012. 31 October 2015}
		
	

}

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@incollection{b17,
	
	
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}

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@incollection{b27,
	
	
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			HadiwidjoyoZuhroh
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}