\documentclass[11pt,twoside]{article}\makeatletter

\IfFileExists{xcolor.sty}%
  {\RequirePackage{xcolor}}%
  {\RequirePackage{color}}
\usepackage{colortbl}
\usepackage{wrapfig}
\usepackage{ifxetex}
\ifxetex
  \usepackage{fontspec}
  \usepackage{xunicode}
  \catcode`⃥=\active \def⃥{\textbackslash}
  \catcode`❴=\active \def❴{\{}
  \catcode`❵=\active \def❵{\}}
  \def\textJapanese{\fontspec{Noto Sans CJK JP}}
  \def\textChinese{\fontspec{Noto Sans CJK SC}}
  \def\textKorean{\fontspec{Noto Sans CJK KR}}
  \setmonofont{DejaVu Sans Mono}
  
\else
  \IfFileExists{utf8x.def}%
   {\usepackage[utf8x]{inputenc}
      \PrerenderUnicode{–}
    }%
   {\usepackage[utf8]{inputenc}}
  \usepackage[english]{babel}
  \usepackage[T1]{fontenc}
  \usepackage{float}
  \usepackage[]{ucs}
  \uc@dclc{8421}{default}{\textbackslash }
  \uc@dclc{10100}{default}{\{}
  \uc@dclc{10101}{default}{\}}
  \uc@dclc{8491}{default}{\AA{}}
  \uc@dclc{8239}{default}{\,}
  \uc@dclc{20154}{default}{ }
  \uc@dclc{10148}{default}{>}
  \def\textschwa{\rotatebox{-90}{e}}
  \def\textJapanese{}
  \def\textChinese{}
  \IfFileExists{tipa.sty}{\usepackage{tipa}}{}
\fi
\def\exampleFont{\ttfamily\small}
\DeclareTextSymbol{\textpi}{OML}{25}
\usepackage{relsize}
\RequirePackage{array}
\def\@testpach{\@chclass
 \ifnum \@lastchclass=6 \@ne \@chnum \@ne \else
  \ifnum \@lastchclass=7 5 \else
   \ifnum \@lastchclass=8 \tw@ \else
    \ifnum \@lastchclass=9 \thr@@
   \else \z@
   \ifnum \@lastchclass = 10 \else
   \edef\@nextchar{\expandafter\string\@nextchar}%
   \@chnum
   \if \@nextchar c\z@ \else
    \if \@nextchar l\@ne \else
     \if \@nextchar r\tw@ \else
   \z@ \@chclass
   \if\@nextchar |\@ne \else
    \if \@nextchar !6 \else
     \if \@nextchar @7 \else
      \if \@nextchar (8 \else
       \if \@nextchar )9 \else
  10
  \@chnum
  \if \@nextchar m\thr@@\else
   \if \@nextchar p4 \else
    \if \@nextchar b5 \else
   \z@ \@chclass \z@ \@preamerr \z@ \fi \fi \fi \fi
   \fi \fi  \fi  \fi  \fi  \fi  \fi \fi \fi \fi \fi \fi}
\gdef\arraybackslash{\let\\=\@arraycr}
\def\@textsubscript#1{{\m@th\ensuremath{_{\mbox{\fontsize\sf@size\z@#1}}}}}
\def\Panel#1#2#3#4{\multicolumn{#3}{){\columncolor{#2}}#4}{#1}}
\def\abbr{}
\def\corr{}
\def\expan{}
\def\gap{}
\def\orig{}
\def\reg{}
\def\ref{}
\def\sic{}
\def\persName{}\def\name{}
\def\placeName{}
\def\orgName{}
\def\textcal#1{{\fontspec{Lucida Calligraphy}#1}}
\def\textgothic#1{{\fontspec{Lucida Blackletter}#1}}
\def\textlarge#1{{\large #1}}
\def\textoverbar#1{\ensuremath{\overline{#1}}}
\def\textquoted#1{‘#1’}
\def\textsmall#1{{\small #1}}
\def\textsubscript#1{\@textsubscript{\selectfont#1}}
\def\textxi{\ensuremath{\xi}}
\def\titlem{\itshape}
\newenvironment{biblfree}{}{\ifvmode\par\fi }
\newenvironment{bibl}{}{}
\newenvironment{byline}{\vskip6pt\itshape\fontsize{16pt}{18pt}\selectfont}{\par }
\newenvironment{citbibl}{}{\ifvmode\par\fi }
\newenvironment{docAuthor}{\ifvmode\vskip4pt\fontsize{16pt}{18pt}\selectfont\fi\itshape}{\ifvmode\par\fi }
\newenvironment{docDate}{}{\ifvmode\par\fi }
\newenvironment{docImprint}{\vskip 6pt}{\ifvmode\par\fi }
\newenvironment{docTitle}{\vskip6pt\bfseries\fontsize{22pt}{25pt}\selectfont}{\par }
\newenvironment{msHead}{\vskip 6pt}{\par}
\newenvironment{msItem}{\vskip 6pt}{\par}
\newenvironment{rubric}{}{}
\newenvironment{titlePart}{}{\par }

\newcolumntype{L}[1]{){\raggedright\arraybackslash}p{#1}}
\newcolumntype{C}[1]{){\centering\arraybackslash}p{#1}}
\newcolumntype{R}[1]{){\raggedleft\arraybackslash}p{#1}}
\newcolumntype{P}[1]{){\arraybackslash}p{#1}}
\newcolumntype{B}[1]{){\arraybackslash}b{#1}}
\newcolumntype{M}[1]{){\arraybackslash}m{#1}}
\definecolor{label}{gray}{0.75}
\def\unusedattribute#1{\sout{\textcolor{label}{#1}}}
\DeclareRobustCommand*{\xref}{\hyper@normalise\xref@}
\def\xref@#1#2{\hyper@linkurl{#2}{#1}}
\begingroup
\catcode`\_=\active
\gdef_#1{\ensuremath{\sb{\mathrm{#1}}}}
\endgroup
\mathcode`\_=\string"8000
\catcode`\_=12\relax

\usepackage[a4paper,twoside,lmargin=1in,rmargin=1in,tmargin=1in,bmargin=1in,marginparwidth=0.75in]{geometry}
\usepackage{framed}

\definecolor{shadecolor}{gray}{0.95}
\usepackage{longtable}
\usepackage[normalem]{ulem}
\usepackage{fancyvrb}
\usepackage{fancyhdr}
\usepackage{graphicx}
\usepackage{marginnote}

\renewcommand{\@cite}[1]{#1}


\renewcommand*{\marginfont}{\itshape\footnotesize}

\def\Gin@extensions{.pdf,.png,.jpg,.mps,.tif}

  \pagestyle{fancy}

\usepackage[pdftitle={An Insight into Product Attributes and Store Attributes for Consumer Purchasing from Emerging Retail Formats},
 pdfauthor={}]{hyperref}
\hyperbaseurl{}

	 \paperwidth210mm
	 \paperheight297mm
              
\def\@pnumwidth{1.55em}
\def\@tocrmarg {2.55em}
\def\@dotsep{4.5}
\setcounter{tocdepth}{3}
\clubpenalty=8000
\emergencystretch 3em
\hbadness=4000
\hyphenpenalty=400
\pretolerance=750
\tolerance=2000
\vbadness=4000
\widowpenalty=10000

\renewcommand\section{\@startsection {section}{1}{\z@}%
     {-1.75ex \@plus -0.5ex \@minus -.2ex}%
     {0.5ex \@plus .2ex}%
     {\reset@font\Large\bfseries}}
\renewcommand\subsection{\@startsection{subsection}{2}{\z@}%
     {-1.75ex\@plus -0.5ex \@minus- .2ex}%
     {0.5ex \@plus .2ex}%
     {\reset@font\Large}}
\renewcommand\subsubsection{\@startsection{subsubsection}{3}{\z@}%
     {-1.5ex\@plus -0.35ex \@minus -.2ex}%
     {0.5ex \@plus .2ex}%
     {\reset@font\large}}
\renewcommand\paragraph{\@startsection{paragraph}{4}{\z@}%
     {-1ex \@plus-0.35ex \@minus -0.2ex}%
     {0.5ex \@plus .2ex}%
     {\reset@font\normalsize}}
\renewcommand\subparagraph{\@startsection{subparagraph}{5}{\parindent}%
     {1.5ex \@plus1ex \@minus .2ex}%
     {-1em}%
     {\reset@font\normalsize\bfseries}}


\def\l@section#1#2{\addpenalty{\@secpenalty} \addvspace{1.0em plus 1pt}
 \@tempdima 1.5em \begingroup
 \parindent \z@ \rightskip \@pnumwidth 
 \parfillskip -\@pnumwidth 
 \bfseries \leavevmode #1\hfil \hbox to\@pnumwidth{\hss #2}\par
 \endgroup}
\def\l@subsection{\@dottedtocline{2}{1.5em}{2.3em}}
\def\l@subsubsection{\@dottedtocline{3}{3.8em}{3.2em}}
\def\l@paragraph{\@dottedtocline{4}{7.0em}{4.1em}}
\def\l@subparagraph{\@dottedtocline{5}{10em}{5em}}
\@ifundefined{c@section}{\newcounter{section}}{}
\@ifundefined{c@chapter}{\newcounter{chapter}}{}
\newif\if@mainmatter 
\@mainmattertrue
\def\chaptername{Chapter}
\def\frontmatter{%
  \pagenumbering{roman}
  \def\thechapter{\@roman\c@chapter}
  \def\theHchapter{\roman{chapter}}
  \def\thesection{\@roman\c@section}
  \def\theHsection{\roman{section}}
  \def\@chapapp{}%
}
\def\mainmatter{%
  \cleardoublepage
  \def\thechapter{\@arabic\c@chapter}
  \setcounter{chapter}{0}
  \setcounter{section}{0}
  \pagenumbering{arabic}
  \setcounter{secnumdepth}{6}
  \def\@chapapp{\chaptername}%
  \def\theHchapter{\arabic{chapter}}
  \def\thesection{\@arabic\c@section}
  \def\theHsection{\arabic{section}}
}
\def\backmatter{%
  \cleardoublepage
  \setcounter{chapter}{0}
  \setcounter{section}{0}
  \setcounter{secnumdepth}{2}
  \def\@chapapp{\appendixname}%
  \def\thechapter{\@Alph\c@chapter}
  \def\theHchapter{\Alph{chapter}}
  \appendix
}
\newenvironment{bibitemlist}[1]{%
   \list{\@biblabel{\@arabic\c@enumiv}}%
       {\settowidth\labelwidth{\@biblabel{#1}}%
        \leftmargin\labelwidth
        \advance\leftmargin\labelsep
        \@openbib@code
        \usecounter{enumiv}%
        \let\p@enumiv\@empty
        \renewcommand\theenumiv{\@arabic\c@enumiv}%
	}%
  \sloppy
  \clubpenalty4000
  \@clubpenalty \clubpenalty
  \widowpenalty4000%
  \sfcode`\.\@m}%
  {\def\@noitemerr
    {\@latex@warning{Empty `bibitemlist' environment}}%
    \endlist}

\def\tableofcontents{\section*{\contentsname}\@starttoc{toc}}
\parskip0pt
\parindent1em
\def\Panel#1#2#3#4{\multicolumn{#3}{){\columncolor{#2}}#4}{#1}}
\newenvironment{reflist}{%
  \begin{raggedright}\begin{list}{}
  {%
   \setlength{\topsep}{0pt}%
   \setlength{\rightmargin}{0.25in}%
   \setlength{\itemsep}{0pt}%
   \setlength{\itemindent}{0pt}%
   \setlength{\parskip}{0pt}%
   \setlength{\parsep}{2pt}%
   \def\makelabel##1{\itshape ##1}}%
  }
  {\end{list}\end{raggedright}}
\newenvironment{sansreflist}{%
  \begin{raggedright}\begin{list}{}
  {%
   \setlength{\topsep}{0pt}%
   \setlength{\rightmargin}{0.25in}%
   \setlength{\itemindent}{0pt}%
   \setlength{\parskip}{0pt}%
   \setlength{\itemsep}{0pt}%
   \setlength{\parsep}{2pt}%
   \def\makelabel##1{\upshape ##1}}%
  }
  {\end{list}\end{raggedright}}
\newenvironment{specHead}[2]%
 {\vspace{20pt}\hrule\vspace{10pt}%
  \phantomsection\label{#1}\markright{#2}%

  \pdfbookmark[2]{#2}{#1}%
  \hspace{-0.75in}{\bfseries\fontsize{16pt}{18pt}\selectfont#2}%
  }{}
      \def\TheFullDate{2016-01-15 (revised: 15 January 2016)}
\def\TheID{\makeatother }
\def\TheDate{2016-01-15}
\title{An Insight into Product Attributes and Store Attributes for Consumer Purchasing from Emerging Retail Formats}
\author{}\makeatletter 
\makeatletter
\newcommand*{\cleartoleftpage}{%
  \clearpage
    \if@twoside
    \ifodd\c@page
      \hbox{}\newpage
      \if@twocolumn
        \hbox{}\newpage
      \fi
    \fi
  \fi
}
\makeatother
\makeatletter
\thispagestyle{empty}
\markright{\@title}\markboth{\@title}{\@author}
\renewcommand\small{\@setfontsize\small{9pt}{11pt}\abovedisplayskip 8.5\p@ plus3\p@ minus4\p@
\belowdisplayskip \abovedisplayskip
\abovedisplayshortskip \z@ plus2\p@
\belowdisplayshortskip 4\p@ plus2\p@ minus2\p@
\def\@listi{\leftmargin\leftmargini
               \topsep 2\p@ plus1\p@ minus1\p@
               \parsep 2\p@ plus\p@ minus\p@
               \itemsep 1pt}
}
\makeatother
\fvset{frame=single,numberblanklines=false,xleftmargin=5mm,xrightmargin=5mm}
\fancyhf{} 
\setlength{\headheight}{14pt}
\fancyhead[LE]{\bfseries\leftmark} 
\fancyhead[RO]{\bfseries\rightmark} 
\fancyfoot[RO]{}
\fancyfoot[CO]{\thepage}
\fancyfoot[LO]{\TheID}
\fancyfoot[LE]{}
\fancyfoot[CE]{\thepage}
\fancyfoot[RE]{\TheID}
\hypersetup{citebordercolor=0.75 0.75 0.75,linkbordercolor=0.75 0.75 0.75,urlbordercolor=0.75 0.75 0.75,bookmarksnumbered=true}
\fancypagestyle{plain}{\fancyhead{}\renewcommand{\headrulewidth}{0pt}}

\date{}
\usepackage{authblk}

\providecommand{\keywords}[1]
{
\footnotesize
  \textbf{\textit{Index terms---}} #1
}

\usepackage{graphicx,xcolor}
\definecolor{GJBlue}{HTML}{273B81}
\definecolor{GJLightBlue}{HTML}{0A9DD9}
\definecolor{GJMediumGrey}{HTML}{6D6E70}
\definecolor{GJLightGrey}{HTML}{929497} 

\renewenvironment{abstract}{%
   \setlength{\parindent}{0pt}\raggedright
   \textcolor{GJMediumGrey}{\rule{\textwidth}{2pt}}
   \vskip16pt
   \textcolor{GJBlue}{\large\bfseries\abstractname\space}
}{%   
   \vskip8pt
   \textcolor{GJMediumGrey}{\rule{\textwidth}{2pt}}
   \vskip16pt
}

\usepackage[absolute,overlay]{textpos}

\makeatother 
      \usepackage{lineno}
      \linenumbers
      
\begin{document}

             \author[1]{Dr. Ravi  Kiran}

             \author[2]{Dr. Ravi  Kiran}

             \affil[1]{  Thapar University}

\renewcommand\Authands{ and }

\date{\small \em Received: 6 December 2015 Accepted: 2 January 2016 Published: 15 January 2016}

\maketitle


\begin{abstract}
        


The retail industry in India is largely unorganized and predominantly consists of small, independent, owner-managed shops. However the retail sector in India is witnessing a huge revamping exercise as the traditional retailers are making way for new formats. These modern retail formats provide wide variety to customers and offer an ideal shopping experience with an amalgamation of product, entertainment and service, all under a single roof, (Sinha and Uniyal, 2007; Kotler, 2006; Evans, 2011). The modern Indian consumer is seeking more value in terms of improved availability and quality, pleasant shopping environment, financing option, trial rooms for clothing products, return and exchange policies and competitive prices. This has created a rapid growing opportunity for organized, modern retail formats to emerge in recent years and grow at a fast pace.

\end{abstract}


\keywords{}

\begin{textblock*}{18cm}(1cm,1cm) % {block width} (coords) 
\textcolor{GJBlue}{\LARGE Global Journals \LaTeX\ JournalKaleidoscope\texttrademark}
\end{textblock*}

\begin{textblock*}{18cm}(1.4cm,1.5cm) % {block width} (coords) 
\textcolor{GJBlue}{\footnotesize \\ Artificial Intelligence formulated this projection for compatibility purposes from the original article published at Global Journals. However, this technology is currently in beta. \emph{Therefore, kindly ignore odd layouts, missed formulae, text, tables, or figures.}}
\end{textblock*}


\let\tabcellsep& 	 	 		 
\section[{Introduction}]{Introduction}\par
he retail industry in India is largely unorganized and predominantly consists of small, independent, owner-managed shops. However the retail sector in India is witnessing a huge revamping exercise as the traditional retailers are making way for new formats. These modern retail formats provide wide variety to customers and offer an ideal shopping experience with an amalgamation of product, entertainment and service, all under a single roof, \hyperref[b18]{(Sinha and Uniyal, 2007;}\hyperref[b8]{Kotler, 2006;} {\ref Evans, 2011)}. The modern Indian consumer is seeking more value in terms of improved availability and quality, pleasant shopping environment, financing option, trial rooms for clothing products, return and exchange policies and competitive prices. This has created a rapid growing opportunity for organized, modern retail formats to emerge in recent years and grow at a fast pace.\par
Age, income, occupation and education are very important demographic factors influencing consumers' buying behavior and these have been considered in the present study. Earlier studies have examined the relationship between demographic factors and consumers' buying preferences. \hyperref[b10]{Mishra (2007)} is of the view that India is currently in the second phase of evolution, that is, consumer demand organized formats. Retailers need to customize retail models as per the tastes and preferences of the Indian consumer.  {\ref Arshad et al. (2007)}, \hyperref[b7]{Kaur and Singh (2007)}, and Ghosh et al.\par
(2010) while highlighting the prospects of retailing in India have opined that 47\% of India's population is under the age of 25 and this will further increase to 55\% by 2015 and this young population will immensely contribute to the growth of the retail sector in the country.\par
The studies by Dash et al.  {\ref (2009)}, CII (2008) and Jhamb and Kiran (2012) depict that growing middle class, large numbers of earning young customers and increase in spending, are several opportunities for expansion of organized retailing in India. Malls are focused towards catering to the younger population segments  {\ref (Barak, 1998;}\hyperref[b14]{Myers et al., 2008)} and shopping behavior of the consumer varies according to their age \hyperref[b13]{(Moschis 2003)}. Shopping behavior of younger consumers' would be focused towards seeking entertainment, while older consumer focuses on convenience and leisure \hyperref[b14]{(Myers et al., 2008)} Herpen and Pieters (2000) point out that the attribute-approach captures consumers' perception of assortment variety better than the product-based approach and it offers new insights into assortment variety. \hyperref[b15]{Popkowski et al. (2001)} observed that the changing retail structure has provided the consumers with more options in the form of formats and services such as a large variety of products, quality products and less travel time, etc. Gupta (2004) and Urbonavicius et al.  {\ref (2005)} are of the view that consumers prefer emerging retail formats due to its significant product attributes which include product quality, assortment of merchandise, variety and product prices. According to \hyperref[b9]{Lather et al. (2006)} and Gupta (2007) six main indicators namely, price, sales personnel, quality of merchandise, assortment of merchandise, advertising services and convenience services play a key role for retailers in choosing the type of retail formats. The study by Jackson et al.  {\ref (2006)} demonstrates that consumer choice between stores can be understood in terms of accessibility and convenience, whereas choice within stores involves notions of value, price, and quality. 
\section[{b) Type of Goods}]{b) Type of Goods}\par
To better understand the organized retail scenario in India and the products preferred from emerging retail formats, goods have been classified into two types, i.e., shopping goods and convenience goods. Literature available on type of goods preferred from emerging retail formats is sparse and there are only few studies and these too are only focusing on a particular retail format. \hyperref[b16]{Shukla (2007)} and CII  {\ref (2008)} described that food and grocery, health and beauty, apparel, jewellery, footwear, home furniture, household goods, personal goods and consumer durables are the fastest growing categories of organized retail. The most appropriate retail formats for various items are: food and grocery-supermarket; health and beauty care services-supermarket; clothing and apparels'mall; entertainment-mall; watches-hypermarket; pharmaceuticals-hypermarket; mobile, accessories and services-hypermarket; and foot wares-departmental store  {\ref (Goyal et al., 2009)}. The results of the study by \hyperref[b10]{Mishra (2007)} show that consumers buy essentially convenience goods with lower level of risk from organized outlets and essential products with higher risk from traditional retailers. The present study covers this aspect as well.\par
The literature review covers the consumers' perspective including attributes of retailing and consumer preferences and choice of store. It also focuses on product-wise choices of consumers. Based on the review, the study underlines the objectives for undertaking research in this area. 
\section[{c) Objectives of the study}]{c) Objectives of the study}\par
The present study has been undertaken with following broad objectives: ? To study the attributes that influence consumers' preferences towards emerging retail formats. ? To study the product-wise preferences of consumers' from emerging retail formats. 
\section[{d) Hypotheses of the Study}]{d) Hypotheses of the Study}\par
? Store attributes may influence consumers to shop from emerging retail formats. ? Consumers may prefer to buy shopping goods from emerging retail formats. 
\section[{III. Research Design and Methodology}]{III. Research Design and Methodology}\par
Self-Structured questionnaire has been used for collecting the primary data from consumers of Punjab. Two types of goods have been taken up for the study. These are: Convenience Goods such as Food, Grocery, Beverages, Confectionaries, Personal Care products, Stationary and Gift items and Shopping Goods such as Clothing, Footwear, Jewellery, Furniture, Appliances and Home Furnishing. Similarly, attributes are also divided into two parts: Store Attributes such as Ambience, Location, Dressing rooms, Cleanliness of store and Good Parking facility and Product Attributes such as Quality, Reasonable price, Variety of brands, Warrantee of products and Exchange facilities.\par
The study selected a total of 500 consumers from the major cities of Punjab. The purpose of selecting Punjab as a sample is based on the assumption that Punjab characterizes a rich state with the modern cities being equipped with all kinds of emerging retail formats. Moreover Punjab is a state where people are fond of spending. According to India Today (2011), a leading magazine in India, Punjab has been adjudged the best overall state since 2003 and it has been able to retain the top position till 2011. Punjab affords the best quality of life to its residents. The present Punjab is divided into three natural regions: Majha, Doaba and Malwa. 
\section[{a) Data Collection}]{a) Data Collection}\par
For the purpose of carrying out this study both primary as well as secondary data have been used. 500 consumers have been taken for the purpose of carrying out the survey, 1200 questionnaires were distributed to the urban consumers from different regions of Punjab, i.e., Majha, Doaba and Malwa equally distributed in all regions. Out of which 500 questionnaires (180 from Malwa, 160 from Majha and 160 from Doaba region), complete in all aspects have been chosen for the study. Sources used for collecting the secondary data are Indian Retail Forum, India Stat Data Base, India Premier Data Base and other reports used to analyze overall retail scenario.\par
IV. 
\section[{Analysis a) Attributes of Emerging Retail Formats}]{Analysis a) Attributes of Emerging Retail Formats}\par
The first objective of the study was: O1: To study the attributes that influence consumers' preferences towards emerging retail formats.\par
The attributes considered in the present study include: Product attributes and Store attributes. Analysis has been done on the basis of factor analysis to understand preferred attributes for malls, hyper/super markets and specialty stores. The related hypothesis is: H 1 : Store attributes may influence consumers more than product attributes to shop from emerging retail formats.\par
i 
\section[{. Factor analysis on Product Attributes of Malls, Hyper/Supermarkets \& Specialty Stores}]{. Factor analysis on Product Attributes of Malls, Hyper/Supermarkets \& Specialty Stores}\par
The present study has used factor analysis to club the number of variables into major factors. Factor analysis has been conducted on consumer preferences of product attributes from all the retail formats (taken in the present study) like malls, hyper/supermarkets and specialty stores. With the help of factor analysis, the product attributes for all the retail formats have been emerged in two important factors as shown in Table \hyperref[tab_4]{4}.1.\par
Comparative view of important product attributes for different retail formats as per consumers' perspective has been depicted through Table \hyperref[tab_4]{4}.1. If consumer is going to mall for shopping, then assortment of merchandise is very important attribute as it scores higher loading value. In case of Hyper/supermarkets, availability of products and proper display are the important attributes for consumers.\par
Improved quality scores higher loading (.904) for shopping in specialty stores. So, it is clear from the results that quality is the most important product attributes for consumer to shop from specialty stores. Cumulative variance explained by these factors is highest for Specialty stores, followed by malls and hyper/supermarkets. Factor analysis has also been applied on store attributes in order to recognize the important factors covering different attributes. It helped in classifying items into two major factors for all the retail formats. These two factors account for 68.578\% of total variance in case of malls; 61.632\% of total variance in case of hyper/supermarkets; and 69.656\% of total variance in case of specialty stores.\par
For malls in factor I higher priorities have been accorded to: Parking Facility; Adequate Dressing Room; and In-Store Promotions. For Hyper/ Super markets top prioritized items are: Better Location; Parking facility; and Pleasant ambience. For Specialty stores these are: Parking Facility; Children play area; and Pleasant Ambience.\par
In case of Factor II for malls the dominating items are: Trained sales personnel; and Convenient shopping hours. For Hyper/ Super markets Children play area and Trained sales personnel were given preference. For specialty stores Trained sales personnel; and Convenient shopping hours had higher item loadings. On the basis of overall analysis it can be inferred that Parking Facility, Pleasant Ambience; convenient working hours; and trained sales personnel are preferred store attributes.\par
Results as highlighted through table 4.1 and 4.2 show that in case of malls cumulative variance explained for store attributes was 68.578, and for product attributes it was 63.921. In case of Hyper/Supermarkets cumulative variance explained for store attributes was higher (61. 632), and for product attributes (57.913). Similar trend was observed for specialty stores where cumulative variance for product attributes was 67.925and for store attributes it was 69.656. Thus results support hypothesis H 1 : Store attributes may influence consumers more than product attributes to shop from emerging retail formats.\par
After analysing store and product attributes the next objective of the study was:\par
O2: To study the product-wise preferences of consumers' from emerging retail formats.\par
The study tried to cover two types of goods, viz. convenience goods and shopping goods to understand consumers' preference regarding the product type. The related hypothesis is: Results depicted through 4.3 highlight the consumers' preferences of shopping goods from different retail formats like malls, hyper/supermarkets and specialty stores. It is clear from the above results that consumers' prefer specialty stores for buying all the shopping goods as it scores higher mean value as depicted through figure 4.1.  From the above Table \hyperref[tab_4]{4}.4, it has been observed that consumer prefer hyper/supermarkets more for convenience goods as compared to malls and specialty stores because of higher mean scores. Overall analysis depicts that mean score for purchasing shopping goods (3.13) from malls is more than for convenience goods(2.98). Similar trend is observed for purchasing from specialty stores, where mean score for shopping goods is (3.81) while for convenience goods it is (3.60). For hyper super markets the mean score is higher for convenience goods (3.55) as against (3.15) for shopping goods. Hence. hypothesis H 2 : Consumers may prefer to buy shopping goods rather than convenience from emerging retail format is partially accepted. H 2 : 
\section[{Conclusion}]{Conclusion}\par
The three preferred Store attributes for malls are: Parking facility; adequate dressing room; and Instore promotion counselling sessions. For Hyper Super markets the three preferred Store attributes area: Better Location; Parking Facility; and Pleasant Ambience. For Specialty Stores these are: Parking Facility; Children Play Area; and Pleasant Ambience.\par
For Product attributes consumers of mall have shown preference for: Assortment of Merchandise; Nice Packaging; and Improved Quality. For Hyper-super markets these are: Availability of Products; Proper Display; and Nice packaging. In case of Specialty stores Improved Quality; Proper Display; and Exchange Facilities.\par
Overall analysis depicts that mean score for purchasing shopping goods (3.13) from malls is more than for convenience goods (2.98). Similar trend is observed for purchasing from specialty stores, where mean score for shopping goods is (3.81) while for convenience goods it is (3.60). For hyper super markets the mean score is higher for convenience goods (3.55) as against (3.15) for shopping goods. Hence, hypothesis H 2 : Consumers may prefer to buy shopping goods rather than convenience from emerging retail format is partially accepted.\par
Preferred Convenience goods from Malls are: Food \& Grocery; Gift Items; and Personal care. Personal care products are most preferred convenience goods followed by Food \& Grocery and Gift Items. For specialty stores the preference order is: Magazine \& Books; Personal care; and Stationery.\par
For shopping goods from Malls highest preference has been accorded to Home Furnishing; followed by Bags \& Baggage; and Home appliances. In case of hyper-super markets these include: Bags \& Baggage; Home Appliances; and Home Furnishing. In case of Specialty stores the highest preference has been given to: Jewellery; Footwear; and Clothing. VI.\begin{figure}[htbp]
\noindent\textbf{41}\includegraphics[]{image-2.png}
\caption{\label{fig_0}Figure 4 . 1 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{42}\includegraphics[]{image-3.png}
\caption{\label{fig_1}Figure 4 . 2 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{} \par 
\begin{longtable}{P{0.7753584229390681\textwidth}P{0.05280764635603345\textwidth}P{0.008632019115890083\textwidth}P{0.0035543608124253283\textwidth}P{0.009647550776583035\textwidth}}
store attributes. This has been verified from the results\tabcellsep \tabcellsep \tabcellsep \\
of previous studies by various researchers. Erdem et al.\tabcellsep \tabcellsep \tabcellsep \\
(1999) examine the linkage between consumer values\tabcellsep \tabcellsep \tabcellsep \\
and the importance of some salient store attributes. The\tabcellsep \tabcellsep \tabcellsep \\
study indicated that the important judgments for store\tabcellsep \tabcellsep \tabcellsep \\
attributes were influenced by the set of terminal\tabcellsep \tabcellsep \tabcellsep \\
and instrumental values viewed as important by the\tabcellsep \tabcellsep \tabcellsep \\
shoppers. Thang et al. (2003) and Dalwadi et al. (2010)\tabcellsep \tabcellsep \tabcellsep \\
supported that consumers' choice of shopping malls\tabcellsep \tabcellsep \tabcellsep \\
over traditional market stores is influenced by various\tabcellsep \tabcellsep \tabcellsep \\
factors like location, ambience, assortment, sales\tabcellsep \tabcellsep \tabcellsep \\
promotion schemes and in-store services. The facility of\tabcellsep \tabcellsep \tabcellsep \\
one stop-shop had a positive response from the\tabcellsep \tabcellsep \tabcellsep \\
consumers, who found it more convenient, time saving\tabcellsep \tabcellsep \tabcellsep \\
and satisfactory. Mittal \& Mittal (2008) and Gupta el al.\tabcellsep \tabcellsep \tabcellsep \\
(2011) suggest that the retailers' marketing strategy will\tabcellsep \tabcellsep \tabcellsep \\
have to take into account two sets of attributes: (1)\tabcellsep \tabcellsep \tabcellsep \\
loyalty drivers, and (2) shopping experience enhancers.\tabcellsep \tabcellsep \tabcellsep \\
These attributes will have to be integrated into the\tabcellsep \tabcellsep \tabcellsep \\
retail format. According to Jayaraman and Aggarwal\tabcellsep \tabcellsep \tabcellsep \\
(2001), Rajagopal (2007), Jain and Bagdare (2009) and\tabcellsep \tabcellsep \tabcellsep \\
Jacobs et al. (2010), layout, ambience, display, self\tabcellsep \tabcellsep \tabcellsep \\
service, value added services, technology based\tabcellsep \tabcellsep \tabcellsep \\
operations and many more dimensions with modern\tabcellsep \tabcellsep \tabcellsep \\
outlook and practices are the major determinants of\tabcellsep \tabcellsep \tabcellsep \\
emerging retail formats.\tabcellsep \tabcellsep \tabcellsep \\
\tabcellsep II.\tabcellsep \multicolumn{3}{l}{Literature Review}\\
\tabcellsep \multicolumn{4}{l}{Literature review has been considered under the}\\
\multicolumn{3}{l}{following two sections:}\tabcellsep \\
\multicolumn{3}{l}{Attributes of Retailing}\tabcellsep \\
\multicolumn{2}{l}{Type of Goods}\tabcellsep \tabcellsep \\
\multicolumn{4}{l}{a) Attributes of Retailing}\\
\tabcellsep \multicolumn{4}{l}{Emerging retail formats like malls, speciality}\\
stores,\tabcellsep \multicolumn{2}{l}{discount}\tabcellsep stores,\tabcellsep hyper/supermarkets,\\
\multicolumn{5}{l}{convenience stores and department stores are}\\
\multicolumn{5}{l}{accepted by consumers due to their salient product and}\end{longtable} \par
  {\small\itshape [Note: The formats considered in the present study are i. Malls: Malls ranging from 60,000 sq ft to 7, 00,000 sq ft, are the largest form of organized retailing today. These lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a single roof. ii. Hypermarkets/Supermarkets: Hypermarkets and Supermarkets are the latest formats located in or near residential high streets. Hypermarkets carry a product range varying from Foods, Home-ware, Appliances, Furniture, Sports, Toys and Clothing; and Supermarkets are large self -service outlets, catering to varied shopper needs and mainly focus on Food and Grocery and personal sales. iii. Specialty Stores: These stores especially cater to consumers who are looking for assorted brands at one store. For instance, apparel stores, sporting goods stores, furniture stores and book stores are some of the examples of specialty stores.\hyperref[b8]{(Kotler, 2006;}\hyperref[b18]{Sinha \&}\hyperref[b18]{Uniyal, 2007 and}\hyperref[b5]{Jasola, 2007}).]} 
\caption{\label{tab_0}}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{41} \par 
\begin{longtable}{P{0.05485905044510385\textwidth}P{0.2282640949554896\textwidth}P{0.03531157270029674\textwidth}P{0.032158753709198816\textwidth}P{0.18286350148367952\textwidth}P{0.03531157270029674\textwidth}P{0.032158753709198816\textwidth}P{0.18160237388724035\textwidth}P{0.032158753709198816\textwidth}P{0.03531157270029674\textwidth}}
\tabcellsep Product\tabcellsep Factor\tabcellsep Factor\tabcellsep Product\tabcellsep Factor\tabcellsep Factor\tabcellsep Product\tabcellsep Factor\tabcellsep Factor\\
\tabcellsep Attributes/Malls\tabcellsep I\tabcellsep II\tabcellsep Attributes/\tabcellsep I\tabcellsep II\tabcellsep Attributes/\tabcellsep I\tabcellsep II\\
\tabcellsep \tabcellsep \tabcellsep \tabcellsep Hyper-\tabcellsep \tabcellsep \tabcellsep Specialty\tabcellsep \tabcellsep \\
\tabcellsep \tabcellsep \tabcellsep \tabcellsep supermarket\tabcellsep \tabcellsep \tabcellsep Stores\tabcellsep \tabcellsep \\
\tabcellsep 1. Assortment of\tabcellsep .852\tabcellsep \tabcellsep 1. Availability of\tabcellsep .836\tabcellsep \tabcellsep 1. Improved\tabcellsep .904\tabcellsep \\
\tabcellsep Merchandise\tabcellsep \tabcellsep \tabcellsep Products\tabcellsep \tabcellsep \tabcellsep Quality\tabcellsep \tabcellsep \\
\tabcellsep 2. Nice\tabcellsep .818\tabcellsep \tabcellsep 2. Proper Display\tabcellsep .781\tabcellsep \tabcellsep 2. Proper\tabcellsep .868\tabcellsep \\
\tabcellsep Packaging\tabcellsep .801\tabcellsep \tabcellsep 3. Nice packaging\tabcellsep .741\tabcellsep \tabcellsep Display\tabcellsep \tabcellsep \\
Year\tabcellsep 3.Improved Quality\tabcellsep .668 .522\tabcellsep \tabcellsep 4. Exchange Facilities\tabcellsep .618 .517\tabcellsep \tabcellsep 3. Exchange Facilities\tabcellsep .860\tabcellsep \\
4\tabcellsep 4. Proper Display\tabcellsep \tabcellsep \tabcellsep 5.Improved Quality\tabcellsep \tabcellsep \tabcellsep 4. Nice\tabcellsep .850\tabcellsep \\
Volume XVI Issue I Version I\tabcellsep 5. Reasonable Price Eigen Value \% of variance Cum. Variance AVE\tabcellsep 2.867 35.844 35.844 .551\tabcellsep \tabcellsep Eigen Value \% of variance Cum. Variance\tabcellsep 2.648 33.09 4 33.094 .501\tabcellsep \tabcellsep packaging Eigen Value \% of variance Cum. Variance\tabcellsep 3.282 41.023 41.023 .758\tabcellsep \\
Global Journal of Management and Business Research ( )\tabcellsep Construct 6. Availability of Brands 7. Availability of Products 8. Exchange Facilities Eigen Value \% of variance Cum. Variance AVE Reliability\tabcellsep .857\tabcellsep .817 .784 .711 2.246 28.078 63.921 .596\tabcellsep 6. Assortment of Merchandise 7. Reasonable Price 8. Availability of Brands Eigen Value \% of variance Cum. Variance\tabcellsep .83\tabcellsep .864 .734 .686 1.986 24.819 57.913 .585\tabcellsep 5. Availability of Products 6. Availability of Brands 7. Assortment of Merchandise 8.Reasonable Price Eigen Value \% of variance Cum. Variance\tabcellsep .926\tabcellsep .805 .796 .747 .550 2.152 26.902 67.925 .536\\
\tabcellsep Construct\tabcellsep \tabcellsep .815\tabcellsep \tabcellsep \tabcellsep .807\tabcellsep \tabcellsep \tabcellsep .819\\
\tabcellsep Reliability\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
\tabcellsep © 2015 Global Journals Inc. (US) 1\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \end{longtable} \par
 
\caption{\label{tab_1}Table 4 . 1 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{42} \par 
\begin{longtable}{P{0.2281354515050167\textwidth}P{0.054724080267558525\textwidth}P{0.014214046822742474\textwidth}P{0.20823578595317727\textwidth}P{0.05117056856187291\textwidth}P{0.01705685618729097\textwidth}P{0.20752508361204014\textwidth}P{0.054724080267558525\textwidth}P{0.014214046822742474\textwidth}}
Store\tabcellsep Factor\tabcellsep Factor\tabcellsep Store Attributes/\tabcellsep Factor\tabcellsep Factor\tabcellsep Store Attributes/\tabcellsep Factor\tabcellsep Factor\\
Attributes/\tabcellsep I\tabcellsep II\tabcellsep Hyper-\tabcellsep I\tabcellsep II\tabcellsep Specialty Stores\tabcellsep I\tabcellsep II\\
Malls\tabcellsep \tabcellsep \tabcellsep supermarket\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
1. Parking\tabcellsep .953\tabcellsep \tabcellsep 1. Better Location\tabcellsep .880\tabcellsep \tabcellsep 1. Parking Facility\tabcellsep .959\tabcellsep \\
facility\tabcellsep \tabcellsep \tabcellsep 2. Parking Facility\tabcellsep .818\tabcellsep \tabcellsep 2. Children Play\tabcellsep .810\tabcellsep \\
2. Adequate\tabcellsep .787\tabcellsep \tabcellsep 3. Pleasant\tabcellsep .761\tabcellsep \tabcellsep Area\tabcellsep \tabcellsep \\
dressing room\tabcellsep \tabcellsep \tabcellsep Ambience\tabcellsep \tabcellsep \tabcellsep 3. Pleasant\tabcellsep .706\tabcellsep \\
3. In-store\tabcellsep \tabcellsep \tabcellsep 4. In-Store\tabcellsep .557\tabcellsep \tabcellsep Ambience\tabcellsep \tabcellsep \\
promotions\tabcellsep .751\tabcellsep \tabcellsep Promotions\tabcellsep \tabcellsep \tabcellsep 4. Adequate\tabcellsep .703\tabcellsep \\
4. Pleasant\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep Dressing Room\tabcellsep \tabcellsep \\
ambience\tabcellsep .685\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep 5. In-Store\tabcellsep .695\tabcellsep \\
5.Children\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep Promotions\tabcellsep \tabcellsep \\
play area\tabcellsep .655\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
Eigen Value\tabcellsep \multicolumn{2}{l}{3.495}\tabcellsep Eigen Value\tabcellsep \multicolumn{2}{l}{2.708}\tabcellsep Eigen Value\tabcellsep \multicolumn{2}{l}{3.343}\\
\% of variance\tabcellsep \multicolumn{2}{l}{43.691}\tabcellsep \% of variance\tabcellsep \multicolumn{2}{l}{33.852}\tabcellsep \% of variance\tabcellsep \multicolumn{2}{l}{41.785}\\
Cumulative\tabcellsep \multicolumn{2}{l}{43.691}\tabcellsep Cumulative\tabcellsep \multicolumn{2}{l}{33.852}\tabcellsep Cumulative\tabcellsep \multicolumn{2}{l}{41.785}\\
Variance\tabcellsep \tabcellsep \tabcellsep Variance\tabcellsep \tabcellsep \tabcellsep Variance\tabcellsep \tabcellsep \\
AVE\tabcellsep \multicolumn{2}{l}{.598}\tabcellsep \tabcellsep \multicolumn{2}{l}{.583}\tabcellsep \tabcellsep \multicolumn{2}{l}{.610}\\
Construct\tabcellsep \multicolumn{2}{l}{.880}\tabcellsep \tabcellsep \multicolumn{2}{l}{.84}\tabcellsep \tabcellsep \multicolumn{2}{l}{.885}\\
Reliability\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
6. Trained\tabcellsep \tabcellsep .846\tabcellsep 5. Children play\tabcellsep \tabcellsep .912\tabcellsep 6. Trained sales\tabcellsep \tabcellsep .821\\
sales\tabcellsep \tabcellsep \tabcellsep area\tabcellsep \tabcellsep \tabcellsep personnel\tabcellsep \tabcellsep \\
personnel\tabcellsep \tabcellsep .763\tabcellsep 6. Trained sales\tabcellsep \tabcellsep .798\tabcellsep 7. Convenient\tabcellsep \tabcellsep .779\\
7. Convenient\tabcellsep \tabcellsep \tabcellsep personnel\tabcellsep \tabcellsep \tabcellsep shopping hours\tabcellsep \tabcellsep \\
shopping\tabcellsep \tabcellsep .549\tabcellsep 7. Adequate\tabcellsep \tabcellsep .664\tabcellsep 8. Better location\tabcellsep \tabcellsep .754\\
hours\tabcellsep \tabcellsep \tabcellsep dressing room\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
8. Better\tabcellsep \tabcellsep \tabcellsep 8. Convenient\tabcellsep \tabcellsep .548\tabcellsep \tabcellsep \tabcellsep \\
location\tabcellsep \tabcellsep \tabcellsep shopping hours\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
Eigen Value\tabcellsep \multicolumn{2}{l}{1.991}\tabcellsep Eigen Value\tabcellsep \multicolumn{2}{l}{2.222}\tabcellsep Eigen Value\tabcellsep \multicolumn{2}{l}{2.230}\\
\% of variance\tabcellsep \multicolumn{2}{l}{24.887}\tabcellsep \% of variance\tabcellsep \multicolumn{2}{l}{27.780}\tabcellsep \% of variance\tabcellsep \multicolumn{2}{l}{27.871}\\
Cumulative\tabcellsep \multicolumn{2}{l}{68.578}\tabcellsep Cumulative\tabcellsep \multicolumn{2}{l}{61.632}\tabcellsep Cumulative\tabcellsep \multicolumn{2}{l}{69.656}\\
Variance\tabcellsep \tabcellsep \tabcellsep Variance\tabcellsep \tabcellsep \tabcellsep Variance\tabcellsep \tabcellsep \\
AVE\tabcellsep \multicolumn{2}{l}{.533}\tabcellsep \tabcellsep \multicolumn{2}{l}{.552}\tabcellsep \tabcellsep \multicolumn{2}{l}{.620}\\
Construct\tabcellsep \multicolumn{2}{l}{.769}\tabcellsep \tabcellsep \multicolumn{2}{l}{.827}\tabcellsep \tabcellsep \multicolumn{2}{l}{.830}\\
Reliability\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \end{longtable} \par
 
\caption{\label{tab_2}Table 4 . 2 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{} \par 
\begin{longtable}{P{0.13090717299578059\textwidth}P{0.3048523206751055\textwidth}P{0.057383966244725734\textwidth}P{0.06635021097046413\textwidth}P{0.07710970464135021\textwidth}P{0.06993670886075949\textwidth}P{0.08607594936708861\textwidth}P{0.057383966244725734\textwidth}}
\multicolumn{2}{l}{b) Product-wise Preferences}\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
\tabcellsep \multicolumn{7}{l}{Table 4.3 : Consumers' Preferences of Shopping Goods across Different Retail Formats}\\
\tabcellsep Shopping\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
\multicolumn{2}{l}{Goods/ Emerging retail}\tabcellsep \tabcellsep Malls\tabcellsep \multicolumn{2}{l}{Hyper/super}\tabcellsep \multicolumn{2}{l}{Specialty Stores}\\
\tabcellsep Formats\tabcellsep \tabcellsep \tabcellsep \tabcellsep markets\tabcellsep \tabcellsep \\
\tabcellsep \tabcellsep Mean\tabcellsep Std. Dev\tabcellsep Mean\tabcellsep Std. Dev\tabcellsep Mean\tabcellsep Std. Dev\\
1.\tabcellsep Clothing\tabcellsep 3.15\tabcellsep 1.14\tabcellsep 2.82\tabcellsep 1.13\tabcellsep 3.84\tabcellsep 1.32\\
2.\tabcellsep Footwear\tabcellsep 3.27\tabcellsep 1.17\tabcellsep 2.79\tabcellsep 1.33\tabcellsep 3.86\tabcellsep 1.36\\
3.\tabcellsep Jewellery\tabcellsep 2.40\tabcellsep 1.25\tabcellsep 2.91\tabcellsep 1.21\tabcellsep 3.89\tabcellsep 1.53\\
4.\tabcellsep Bags and Baggage\tabcellsep 3.33\tabcellsep 1.18\tabcellsep 3.61\tabcellsep 0.67\tabcellsep 3.71\tabcellsep 1.17\\
5.\tabcellsep Home Appliances\tabcellsep 3.27\tabcellsep 1.13\tabcellsep 3.40\tabcellsep 0.85\tabcellsep 3.80\tabcellsep 1.28\\
6.\tabcellsep Home Furnishing\tabcellsep 3.36\tabcellsep 1.12\tabcellsep 3.34\tabcellsep 0.97\tabcellsep 3.74\tabcellsep 1.35\\
\multicolumn{2}{l}{Overall Mean}\tabcellsep 3.13\tabcellsep \tabcellsep 3.15\tabcellsep \tabcellsep 3.81\tabcellsep \end{longtable} \par
 
\caption{\label{tab_3}}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{4} \par 
\begin{longtable}{P{0.13672922252010722\textwidth}P{0.17091152815013405\textwidth}P{0.015951742627345843\textwidth}P{0.07292225201072386\textwidth}P{0.08431635388739946\textwidth}P{0.09798927613941018\textwidth}P{0.0888739946380697\textwidth}P{0.10938337801608579\textwidth}P{0.07292225201072386\textwidth}}
\multicolumn{2}{l}{Convenience}\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
\multicolumn{3}{l}{Goods/ Emerging retail}\tabcellsep \tabcellsep Malls\tabcellsep \multicolumn{2}{l}{Hyper/super}\tabcellsep \multicolumn{2}{l}{Specialty Stores}\\
\tabcellsep Formats\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep markets\tabcellsep \\
\tabcellsep \tabcellsep \tabcellsep Mean\tabcellsep Std. Dev\tabcellsep Mean\tabcellsep Std. Dev\tabcellsep Mean\tabcellsep Std. Dev\\
1.\tabcellsep \multicolumn{2}{l}{Food \& Grocery}\tabcellsep 3.56\tabcellsep 1.31\tabcellsep 3.92\tabcellsep 0.81\tabcellsep 3.35\tabcellsep 1.32\\
2.\tabcellsep Personal\tabcellsep Care\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
Products\tabcellsep \tabcellsep \tabcellsep 3.35\tabcellsep 1.04\tabcellsep 4.04\tabcellsep 1.09\tabcellsep 3.85\tabcellsep 1.16\\
3.\tabcellsep Toys\tabcellsep \tabcellsep 2.71\tabcellsep 1.28\tabcellsep 3.42\tabcellsep 1.15\tabcellsep 3.27\tabcellsep 1.28\\
4.\tabcellsep Magazines\tabcellsep and\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
Books\tabcellsep \tabcellsep \tabcellsep 2.38\tabcellsep 0.85\tabcellsep 2.93\tabcellsep 1.09\tabcellsep 4.01\tabcellsep 1.23\\
5.\tabcellsep Stationary\tabcellsep \tabcellsep 2.48\tabcellsep 0.75\tabcellsep 3.46\tabcellsep 1.28\tabcellsep 3.77\tabcellsep 1.10\\
6.\tabcellsep Gift Items\tabcellsep \tabcellsep 3.39\tabcellsep 1.01\tabcellsep 3.53\tabcellsep 1.27\tabcellsep 3.34\tabcellsep 1.16\\
7.\tabcellsep Overall mean\tabcellsep \tabcellsep 2.98\tabcellsep \tabcellsep 3.55\tabcellsep \tabcellsep 3.60\end{longtable} \par
 
\caption{\label{tab_4}Table 4 .}\end{figure}
 			\footnote{© 2015 Global Journals Inc. (US) 1} 			\footnote{© 2016 Global Journals Inc. (US) 1} 			\footnote{© 2016 Global Journals Inc. (US)} 		 		\backmatter   			 
\subsection[{Acknowledgement}]{Acknowledgement}\par
The research work is part of UGC Project entitled, 'A Strategic Framework for Consumer Preferences towards Emerging Retail Formats.' The authors want to thank the authorities for providing support to pursue research in the area. 			  			 \par
This page is intentionally left blank			 			  				\begin{bibitemlist}{1}
\bibitem[Arshad and Hisam ()]{b1}\label{b1} 	 		‘Antecedents of supermarket formats` Adoption and usage: A study in context of nonwestern customers’.  		 			S A Arshad 		,  		 			M W Hisam 		.  	 	 		\textit{Journal of Retailing and Consumer Services}  		2008. 2010. 16  (1)  p. .  	 	 (Issues in Retailing) 
\bibitem[Srivastava ()]{b19}\label{b19} 	 		‘Changing retail scene in India’.  		 			R K Srivastava 		.  	 	 		\textit{International Journal of Retail and Distribution Management}  		2008. 36  (9)  p. .  	 
\bibitem[Singh ()]{b17}\label{b17} 	 		‘Consumer Awareness and Consumption Pattern of Food products in Haryana’.  		 			H Singh 		.  	 	 		\textit{Journal of IMS group}  		2007. 3  (1)  p. .  	 
\bibitem[Jain and Bagdare ()]{b4}\label{b4} 	 		‘Determinants of Customer Experience in New Format Retail Stores’.  		 			R Jain 		,  		 			S Bagdare 		.  	 	 		\textit{Journal of Marketing \& Communication}  		2009. 5  (2)  p. .  	 
\bibitem[Jasola ()]{b5}\label{b5} 	 		‘Emerging Trends in Retail Sector’.  		 			M Jasola 		.  	 	 		\textit{Journal of IMS Group}  		2007. 4  (2)  p. .  	 
\bibitem[Popkowski et al. ()]{b15}\label{b15} 	 		‘Experimental choice analysis of shopping strategies’.  		 			L Popkowski 		,  		 			T Peter 		,  		 			H Timmermans 		.  	 	 		\textit{Journal of retailing}  		2001. 77  (4)  p. .  	 
\bibitem[Thang and Tan ()]{b20}\label{b20} 	 		‘Linking consumer perception to preference of retail stores: An empirical assessment of the multi-attributes of store image’.  		 			D C L Thang 		,  		 			B L B Tan 		.  	 	 		\textit{Journal of Retailing and Consumer Services}  		2003. 10  (4)  p. .  	 
\bibitem[Sinha and Uniyal ()]{b18}\label{b18} 	 		\textit{Managing Retailing},  		 			P K Sinha 		,  		 			D P Uniyal 		.  		2007. New Delhi: Oxford University Press.  	 
\bibitem[Kotler ()]{b8}\label{b8} 	 		\textit{Marketing Management},  		 			P Kotler 		.  		2006. New Delhi: Prentice Hall of India Private Limited.  	 
\bibitem[Moschis ()]{b13}\label{b13} 	 		‘Marketing to older adults: an updated overview of present knowledge and practice’.  		 			G P Moschis 		.  	 	 		\textit{Journal of Consumer Marketing}  		2003.  (6)  p. .  	 
\bibitem[Mishra ()]{b11}\label{b11} 	 		‘New Retail Models in India: Strategic Perspective Analysis’.  		 			S Mishra 		.  	 	 		\textit{Journal of Marketing \& Communication}  		2008. 4  (2)  p. .  	 
\bibitem[Shukla and Jain ()]{b16}\label{b16} 	 		‘Paradigm shift of Indian Retailing: A Global Perspective’.  		 			Shukla 		,  		 			V Jain 		.  	 	 		\textit{Journal of IMS Group}  		2007. 4  (2)  p. .  	 
\bibitem[Lather and Kaur ()]{b9}\label{b9} 	 		‘Shopping Malls: New Retail Formats keeping pace with the shoppers mood’.  		 			A S Lather 		,  		 			T Kaur 		.  	 	 		\textit{the journal of Indian Management and Strategy}  		2006. 11  (4) .  	 
\bibitem[Mittal and Mittal ()]{b12}\label{b12} 	 		‘Store Choice in the Emerging Indian Apparel Retail Market: An Empirical Analysis’.  		 			A Mittal 		,  		 			R Mittal 		.  	 	 		\textit{IBSU Scientific Journal}  		2008. 2  (2)  p. .  	 
\bibitem[Mishra ()]{b10}\label{b10} 	 		\textit{The consumption pattern of Indian Consumers: choice between traditional and organized Retai},  		 			M S Mishra 		.  		 \url{http://ssrn.com/abstract=994238}  		2007.  	 
\bibitem[Aggarwal (ed.) ()]{b0}\label{b0} 	 		\textit{The Era of Retail Revolution: Contribution to Economy in Research in Management and Technology},  		 			V Aggarwal 		.  		Aneet and Ramanjeet Singh (ed.)  		2008. Deep and Deep Publications Pvt. Ltd. p. .  	 
\bibitem[The India Retail Story www India Retail Report ()]{b3}\label{b3} 	 		‘The India Retail Story www’.  		 \url{.indiaretailing.com/india-retail-report-2009-det-ailed-summary.pdf}  	 	 		\textit{India Retail Report}  		2009.  	 
\bibitem[Inani ()]{b2}\label{b2} 	 		\textit{The Retail Industry: From Myth to Malls},  		 			T Inani 		.  		 \url{availableatwww.managementparadise.com}  		2007.  	 
\bibitem[Jhamb and Kiran ()]{b6}\label{b6} 	 		‘Trendy shopping replacing traditional format preferences’.  		 			D Jhamb 		,  		 			R Kiran 		.  	 	 		\textit{African Journal of Business Management}  		2012. 6  (11)  p. .  	 
\bibitem[Kaur and Singh ()]{b7}\label{b7} 	 		‘Uncovering retail shopping motives of Indian youth’.  		 			P Kaur 		,  		 			R Singh 		.  	 	 		\textit{Young Consumers}  		2007. 8  (2)  p. .  	 
\bibitem[Myers and Lumbers ()]{b14}\label{b14} 	 		‘Understanding older shoppers: a phenomenological investigation’.  		 			H Myers 		,  		 			M Lumbers 		.  	 	 		\textit{Journal of Consumer Marketing}  		2008.  (5)  p. .  	 
\end{bibitemlist}
 			 		 	 
\end{document}
