@incollection{,
	
					
					
					3465ED645F324E5D87555239525F42E9
				,
	author={{MajidEsmaeilpour} and {MohadesehZandavi} and {Persian Gulf University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1583343
}

@incollection{b0,
	
	
		,
	title={{Advertising: A Fusion Process between Consumer and Product}}
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	author={{
			AAdhikary
		}}
	
	
		,
	journal={{Procedia Economics and Finance}}
		
			11
			
			,
	year={2014}
		
	

}

@book{b1,
	
	
		,
	title={{The effect of the local manufacturing companies in international trade exhibitions in Tehran on their business success: Case Study of Home and Office Furniture exhibition}}
		,
	author={{
			CAhmadi
		} and {
			SANaimi
		}}
		
		
			,
	year={2009}
		
	
	,
	note={MA thesis}

}

@incollection{b2,
	
	
		,
	title={{Broadening the scope of the resource-based view in marketing the contingency role of institutional factors}}
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	author={{
			SAuh
		} and {
			BMenguc
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		,
	journal={{Industrial Marketing Management}}
		
			41
			
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	year={2008}
		
	

}

@incollection{b3,
	
	
		,
	title={{Firm resources and sustained competitive advantage}}
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		,
	title={{Visitor and exhibitor expectations and outcomes at trade exhibitions. Marketing Intelligence & Planning}}
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	author={{
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	year={1999}
			17
			
		
	

}

@incollection{b5,
	
	
		,
	title={{Exhibition Industry}}
		,
	author={{
			DDukate
		}}
	
	
		,
	journal={{Journal of Center for Exhibition Industry Research. No}}
		
			37
			
			,
	year={2002}
		
	

}

@book{b6,
	
	
		,
	title={{International Trade exhibition Tehran's role in marketing Iranian companies}}
		,
	author={{
			EizadiSeresht
		}}
		
			,
	year={1996}
		
		
			University of Imam Sadiq
		
	
	,
	note={MS Thesis}

}

@incollection{b7,
	
	
		,
	title={{Factors Affecting Trade Show Effectiveness for Chinese Small and Medium-sized Exporters}}
		,
	author={{
			HFu
		} and {
			GYang
		} and {
			YQi
		}}
		
		
	
	
		,
	journal={{International Management Review}}
		
			3
			
			,
	year={2007}
		
	

}

@book{b8,
	
	
		,
	title={{A view to the future of the trade show industry. President}}
		,
	author={{
			FrancisJFeriedman
		}}
		
			,
	year={2003}
			,
	publisher={Time & Place Strategies, Inc. May}
		
	

}

@incollection{b9,
	
	
		,
	title={{Marketing competencies and the sources of customer value in business markets}}
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	author={{
			FGolfetto
		} and {
			MGibbert
		}}
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			35
			
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	year={2006}
		
	

}

@incollection{b10,
	
	
		,
	title={{An exploratory study of attendee activities at a business trade show}}
		,
	author={{
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		} and {
			CRoster R
		} and {
			SSridha
		}}
		
		
	
	
		,
	journal={{Journal of Business & Industrial Marketing}}
		
			
			,
	year={2010}
		
	

}

@incollection{b11,
	
	
		,
	title={{A three-stage model of industrial trade show performance}}
		,
	author={{
			SGopalakrishna
		} and {
			GLilien
		} and {
			JWilliams
		}}
		
		
	
	
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	journal={{Marketing Science}}
		
			14
			
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}

@incollection{b12,
	
	
		,
	title={{The influence of service quality and trade show effectiveness on post-show purchase intention}}
		,
	author={{
			UGottlieb
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			MBrown
		} and {
			JDrennan
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			45
			
			,
	year={2011}
		
	

}

@incollection{b13,
	
	
		,
	title={{Factors affecting the absorption of industrial exhibitions and its effects on financial indicators}}
		,
	author={{
			MHaghighi
		} and {
			Biorani
		} and {
			ORQarloqi
		}}
		
		
	
	
		,
	journal={{Business Review}}
		
			43
			
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	year={2010}
		
	

}

@book{b14,
	
	
		,
	title={{An Evaluation of the performance of trade show: An exploratory study as applied to the aerospace industry. For the degree of Doctor of Philophy}}
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	author={{
			JHanchett
		}}
		
			,
	year={2007}
		
		
			Touro University International college of Business Administration
		
	

}

@incollection{b15,
	
	
		,
	title={{Trade show performance: a conceptual framework and its implications for future research}}
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	author={{
			KHansen
		}}
	
	
		,
	journal={{Academy of Marketing Science Review}}
		
			99
			
			,
	year={1999}
		
	

}

@incollection{b16,
	
	
		,
	title={{Measuring performance at trade shows:scale development and validation}}
		,
	author={{
			KHansen
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			57
			
			,
	year={2004}
		
	

}

@incollection{b17,
	
	
		,
	title={{Trade show: who, what, why}}
		,
	author={{
			PHerbig
		} and {
			BHara
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			FPalumbo
		}}
		
		
	
	
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	journal={{Journal of Business and Industrial Marketing}}
		
			18
			
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	year={1998}
		
	

}

@incollection{b18,
	
	
		,
	title={{A resourceadvantage perspective of product -market strategy performance & strategic capital in high technology firms. Industrial management marketing}}
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	author={{
			GHooley
		} and {
			GGreenley
		} and {
			JCadogan
		} and {
			JFahy
		} and {
			PHughes
		} and {
			RMorgan
		}}
		
		
		
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			58
			
			,
	year={2005. 2015 20. 2007}
		
	
	,
	note={The performance impact of marketing resources}

}

@incollection{b19,
	
	
		,
	title={{The comparative advantage theory of competition}}
		,
	author={{
			SHunt
		} and {
			RMorgan
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	journal={{Journal of Marketing}}
		
			59
			
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	year={1995}
		
	

}

@incollection{b20,
	
	
		,
	title={{Interaction capability development of smaller suppliers relationships with larger customers}}
		,
	author={{
			RJohnsen
		} and {
			DFord
		}}
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			35
			
			,
	year={2006}
		
	

}

@incollection{b21,
	
	
		,
	title={{Differential effects of determinants on multi-dimensions of trade show performance: By three stages of pre-show,at-show, and post-show activities}}
		,
	author={{
			CLee
		} and {
			SKim
		}}
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			37
			
			,
	year={2008}
		
	

}

@incollection{b22,
	
	
		,
	title={{Marketing resources and performance of exhibitor firms in trade shows:A contingent resource perspective}}
		,
	author={{
			LLing-Yee
		}}
	
	
		,
	journal={{Industrial Marketing Management}}
		
			36
			
			,
	year={2007}
		
	

}

@incollection{b23,
	
	
		,
	title={{The effects of firm resources on trade show performance: how do trade show marketing processes matter}}
		,
	author={{
			LLing-Yee
		}}
	
	
		,
	journal={{Journal of Business & Industrial Marketing}}
		
			23
			1
			
			,
	year={2008}
		
	

}

@incollection{b24,
	
	
		,
	title={{A market for connections}}
		,
	author={{
			TMiettinena
		} and {
			PPoutvaara
		}}
		
	
	
		,
	journal={{European Journal of Political Economy}}
		
			33
			
			,
	year={2014}
		
	

}

@incollection{b25,
	
	
		,
	title={{Effect of manufacturing companies in international trade exhibition Khorasan on the success of their business}}
		,
	author={{
			NNazmi
		} and {
			MMirzadeh
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			41
			
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	year={2006}
		
	

}

@book{b26,
	
	
		,
	title={{Successful participation in the exhibition. A tabak publication}}
		,
	author={{
			SANiazi
		}}
		
			,
	year={2003}
			,
	address={Tehran}
		
	

}

@book{b27,
	
	
		,
	title={{Creating value offerings via operant resource-based capabilities. Industrial Marketing Management}}
		,
	author={{
			LNgo
		} and {
			ACass
		}}
		
		
			,
	year={2009}
			38
			
		
	

}

@incollection{b28,
	
	
		,
	title={{Exhibitions in university libraries: the Nigerian experience}}
		,
	author={{
			SOgunrombi
		} and {
			GBabafemi
		}}
		
	
	
		,
	journal={{Aslib Journal of Information Management}}
		
			49
			
			,
	year={1997}
		
	

}

@incollection{b29,
	
	
		,
	title={{Resourcebased theory and strategic logistic research}}
		,
	author={{
			SOlavarrieta
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			AEllinger
		}}
		
	
	
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	journal={{International Journal of Physical Distribution& Logistic Management}}
		
			27
			
			,
	year={1997}
		
	

}

@book{b30,
	
	
		,
	title={{Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management}}
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	author={{
			NPiercy
		}}
		
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	year={2009}
			,
	publisher={Industerial Marketing Management}
			38
			
		
	

}

@book{b31,
	
	
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	title={{}}
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	author={{
			CSadeghi
		} and {
			GFadihah
		}}
		
		
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	year={2010}
		
	

}

@book{b32,
	
	
		,
	title={{Management and performance of international trade exhibition exhibitors:government stands vs independent stands. International of Marketing Review}}
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	author={{
			FSeringhaus
		} and {
			PRosson
		}}
		
		
			,
	year={1998}
			15
			
		
	

}

@incollection{b33,
	
	
		,
	title={{The complementary effect of trade shows on personal selling}}
		,
	author={{
			TSmith
		} and {
			SGopalakrishna
		} and {
			PSmith
		}}
		
		
	
	
		,
	journal={{International Journal of research in Marketing}}
		
			21
			
			,
	year={2004}
		
	

}

@incollection{b34,
	
	
		,
	title={{Market-based assets and shareholder values: a framework for analysis}}
		,
	author={{
			RSrivastava
		} and {
			TShervani
		} and {
			LFahey
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			62
			
			,
	year={1998}
		
	

}

@incollection{b35,
	
	
		,
	title={{The dimensionality of trade show performance in an emerging market}}
		,
	author={{
			WTafessa
		} and {
			TKorneliussen
		}}
		
	
	
		,
	journal={{International Journal of Emerging}}
		
			6
			
			,
	year={2011}
		
	

}

@incollection{b36,
	
	
		,
	title={{Trade show objectives, management and staffing practices}}
		,
	author={{
			JTanner
		} and {
			LChonko
		}}
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			24
			
			,
	year={1995}
		
	

}

@incollection{b37,
	
	
		,
	title={{Adaptive selling at trade shows}}
		,
	author={{
			JTanner
		}}
	
	
		,
	journal={{Journal of Personal Selling and Sales Management}}
		
			14
			
			,
	year={1994}
		
	

}

@book{b38,
	
	
		,
	title={{Organizational resources enabling service responsiveness: Evidence from Greece. Industrial Marketing Management}}
		,
	author={{
			VTheoharakis
		} and {
			GHooley
		}}
		
		
			,
	year={2003}
			32
			
		
	

}

@incollection{b39,
	
	
		,
	title={{The impact of information technology on supply chain capabilities and firm performance:A resourcebased view}}
		,
	author={{
			FWu
		} and {
			SYeniyurt
		} and {
			DKim
		} and {
			TCavusgil
		}}
		
		
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			35
			
			,
	year={2005}
		
	

}