@incollection{, 2307B761087C2DAEDFFF97A406A910B4 , author={{Eduardo KalilHanna} and {Centro UniversitArio da FEI}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1511515 } @incollection{b0, , title={{Linking satisfaction to share of deposits: an application of the wallet allocation rule}} , author={{ LAAksoy }} , journal={{International Journal of Bank Marketing}} 32 1 , year={2014} } @incollection{b1, , title={{Methods for determining store tradeareas, market penetration and potential sales}} , author={{ WApplebaum }} , journal={{Journal of Marketing Research}} 3 , year={1966} } @book{b2, , title={{Retail Management: a Strategic Approach}} , author={{ BBerman } and { JREvans }} , year={2006} , publisher={Prentice Hall} , address={Upper Saddle River, New Jersey, USA} } @incollection{b3, , title={{Beyond cash}} , author={{ LBielski }} , journal={{ABA Banking Journal}} 99 11 , year={2007} } @incollection{b4, , title={{Banking Sector in Numbers}} , journal={{Brazilian Banks´ Federation}} 10 , year={2010. January 2011} } @incollection{b5, , title={{FEBRABAN Research about Banking Technology}} , journal={{Brazilian Banks´ Federation}} 30 , year={2013. 2013. December 2014} } @book{b6, , title={{Localização de pontos de vendas diferenciados: uma contribuição ao ensino de gestão de operações", inSymposion of Management of Production, Logistics and International Operations}} , author={{ CamargoJunior } and { ASElias } and { DA N }} , year={2010. 2010. accessed13 December 2012} , address={São Paulo, Brazil} } @book{b7, , title={{Branches Relation (file transfer)}} , year={December 2014} 30 Central Bank of Brasil } @book{b8, , title={{Selic Rate}} , year={accessed 30 December 2014} Central Bank of Brazil } @incollection{b9, , title={{Online banking adoption: an empirical analysis}} , author={{ AYChong } and { KOoi } and { BLin } and { BTan }} , journal={{International Journal of Bank Marketing}} 2 4 , year={2010} } @incollection{b10, , title={{Customer switching behavior in the chinese retail banking industry}} , author={{ MDClemes } and { CGan } and { DZhang }} , journal={{International Journal of Bank Marketing}} 28 7 , year={2010} } @incollection{b11, , title={{Including the customer in efficiency analysis: evidence of a hybrid relational-transactional}} , author={{ JCoughlan } and { EShale } and { RAnddyson }} , journal={{International Journal of Bank Marketing}} 8 2 , year={2010} } @incollection{b12, , title={{Impact of trade area environment on bank's comparative advantages}} , author={{ ADeville } and { HLeleu }} , journal={{Applied Economics}} 40 17 , year={2008} } @incollection{b13, , title={{An analysis of choice criteria in the home loans market}} , author={{ JFDevlin }} , journal={{Journal of Bank Marketing}} 20 5 , year={2002} } @incollection{b14, , title={{Market size, service quality, and competition in banking}} , author={{ AADick }} , journal={{Journal of Money, Credit and Banking}} 39 1 , year={2007} } @incollection{b15, , title={{Testing perceived relational benefits as satisfaction and behavioral outcomes drivers}} , author={{ SDimitriadis }} , journal={{International Journal of Bank Marketing}} 28 4 , year={2010} } @book{b16, , title={{Área de Influência de Agências Bancárias}} , author={{ EKHanna }} , year={2011. December 2012} 13 , address={São Paulo, avaliableat} Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas , note={Master Thesis} } @incollection{b17, , title={{Resistance, motivations, trust and intention to use mobile financial services}} , author={{ HBIallouna } and { HChemingui }} , journal={{International Journal of Bank Marketing}} 31 7 , year={2013} } @incollection{b18, , title={{Antecedents of customer satisfaction: a study of indian public and private sector banks}} , author={{ VKaura }} , journal={{International Journal of Bank Marketing}} 31 3 , year={2013} } @incollection{b19, , title={{The impact of trust and perceived risk on internet banking adoption in India: an extension of technology acceptance model}} , author={{ AKesharwani } and { SSBisht }} , journal={{International Journal of Bank Marketing}} 30 4 , year={2012} } @incollection{b20, , title={{Are you providing the "right" customer experience? The case of Banca Popolare di Bari}} , author={{ PKlaus } and { MGorgoglione } and { DBuonamassa } and { UPanniello } and { BNguyen }} , journal={{International Journal of Bank Marketing}} 31 7 , year={2013} } @incollection{b21, , title={{The effect of retail store environment on retailer performance}} , author={{ VKumar } and { KKarande }} , journal={{Journal of Business Research}} 49 2 , year={2000} } @incollection{b22, , title={{The role of information in mobile banking resistance}} , author={{ TLaukkanen } and { VKiviniemi }} , journal={{International Journal of Bank Marketing}} 28 5 , year={2010} } @incollection{b23, , title={{How consumers choose a financial institution: decision making criteria and heruristics}} , author={{ JLee } and { JMarlowe }} , journal={{International Journal of Bank Marketing}} 21 2 , year={2003} } @book{b24, , title={{Retailing Management}} , author={{ MLevy } and { BAWeitz }} , year={2008} , publisher={McGraw-Hill} , address={Columbus, Ohio, USA} } @incollection{b25, , title={{Self-service technologies: understanding customer satisfaction with technology-based service encounters}} , author={{ MLMeuter } and { AOstrom } and { RI; L.; Hound Tree } and { MJBitner }} , journal={{Journal of Marketing}} 64 3 , year={2000} } @incollection{b26, , title={{Banking services marketing based on customer valuation and GMDH neural network}} , author={{ AMoeini } and { NBehradmehr } and { MAhrari } and { SKShariat }} , journal={{Journal of Money, Investment and Banking}} 21 , year={2011} } @incollection{b27, , title={{Segmenting internet banking adopter and nonadopters in the Turkish retail banking sector}} , author={{ SOzdemir } and { PTrott } and { AHoecht }} , journal={{International Journal of Bank Marketing}} 26 4 , year={2008} } @book{b28, , author={{ JParente } and { EBarki }} , title={{Varejo no Brasil: Gestão e Estratégia}} Atlas, São Paulo, São Paulo, Brazil , year={2014} } @incollection{b29, , title={{Measuring the financial capability of investors: A case of the customers of mutual funds in Finland}} , author={{ APellinen } and { KTörmäkangas } and { OUusitalo } and { ARaijas }} , journal={{International Journal of Bank Marketing}} 29 2 , year={2011} } @incollection{b30, , title={{A study of bank selection decisions in Singapore using the analytical hierarchy process}} , author={{ HTa } and { KYHar }} , journal={{Journal of Bank Marketing}} 18 4 , year={2000} } @incollection{b31, , title={{An investigation of consumer acceptance of mbanking}} , author={{ Wessels } and { JDrennan }} , journal={{International Journal of Bank Marketing}} 28 7 , year={2010} } @book{b32, , title={{Selic Rate}} , author={{ CentralBank } and { Brazil }} , year={accessed 30 December 2014} } @book{b33, , title={{Banking Sector in Numbers}} , editor={ii Brazilian Banks´ Federation} , year={2010. January 2011} } @incollection{b34, , title={{Branches Relation (file transfer)}} , booktitle={{iv Source: Brazilian Banks´ Federation}} , year={December 2014. January 2011. December 2014} 30 , note={v Source: Brazilian Banks´ Federation} } @book{b35, , title={{Author´s Information}} } @book{b36, , title={{Eduado Kalil Hanna is a Phd Student and he has been working for a retaling bank for more than twenty years}} }