@incollection{,
	
					
					
					BDBE285D24C47CA9A9C625B5908B0AF2
				,
	author={{OoiJin} and {Help University Of Arts And Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1565963
}

@incollection{b0,
	
	
		,
	title={{Luxury brand marketing-The experience is everything}}
		,
	author={{
			GAtwal
		} and {
			AWilliams
		}}
		
	
	
		,
	journal={{Journal of Brand Management}}
		
			16
			5
			
			,
	year={2009}
		
	

}

@incollection{b1,
	
	
		,
	title={{Brand origin identification by consumers: A classification perspective}}
		,
	author={{
			GBalabanis
		} and {
			ADiamantopoulos
		}}
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			16
			1
			
			,
	year={2008}
		
	

}

@incollection{b2,
	
	
		,
	title={{Branding in small business}}
		,
	author={{
			CMBarbu
		} and {
			RFOgarca
		} and {
			MR CBarbu
		}}
		
		
	
	
		,
	journal={{Management & Markptoirotieting-Craiova}}
		
			1s
			
			,
	year={2010}
		
	

}

@book{b3,
	
	
		,
	title={{From goods to service branding: An integrative perspective. Marketing Theory}}
		,
	author={{
			RJBrodie
		}}
		
			,
	year={2009}
			9
			
		
	

}

@book{b4,
	
	
		,
	author={{
			RJBrodie
		} and {
			LDe Chernatony
		}}
		
		,
	title={{Towards new conceptualizations of branding: Theories of the middle range. Marketing Theory}}
				
			,
	year={2009}
			9
			
		
	

}

@incollection{b5,
	
	
		,
	title={{A call for 'user-generated branding'}}
		,
	author={{
			CBurmann
		}}
	
	
		,
	journal={{Journal of Brand Management}}
		
			18
			1
			
			,
	year={2010}
		
	

}

@book{b6,
	
	
		,
	author={{
			RClifton
		}}
		,
	title={{Brands and branding}}
				
			,
	publisher={John Wiley & Sons}
			,
	year={2009}
			43
		
	

}

@book{b7,
	
	
		,
	title={{A Study of Lady Gaga's Brand, Branding Techniques, and Their Application to Other Brands}}
		,
	author={{
			MECarter
		}}
		
			,
	year={2010}
		
	

}

@incollection{b8,
	
	
		,
	title={{Breaking free from the industrial age paradigm of branding}}
		,
	author={{
			GChristodoulides
		}}
	
	
		,
	journal={{Journal of Brand Management}}
		
			15
			4
			
			,
	year={2008}
		
	

}

@incollection{b9,
	
	
		,
	title={{The anatomy of the luxury fashion brand}}
		,
	author={{
			AMFionda
		} and {
			CMMoore
		}}
		
	
	
		,
	journal={{Journal of Brand Management}}
		
			16
			5
			
			,
	year={2009}
		
	

}

@book{b10,
	
	
		,
	title={{Ladders, samurai, and blue collars: Personal branding in Web 2.0. First Monday}}
		,
	author={{
			RWGehl
		}}
		
			,
	year={2011}
			16
		
	

}

@book{b11,
	
	
		,
	title={{Brand Extension Definition}}
		,
	author={{
			Investopedia
		}}
		
		
			,
	year={2010. 3 March 2015}
		
	

}

@incollection{b12,
	
	
		,
	title={{Managing the growth tradeoff: Challenges and opportunities in luxury branding}}
		,
	author={{
			KLKeller
		}}
	
	
		,
	journal={{Journal of Brand Management}}
		
			16
			5
			
			,
	year={2009}
		
	

}

@incollection{b13,
	
	
		,
	title={{Marketing strategy: are consumers really influenced by brands when purchasing pharmaceutical products}}
		,
	author={{
			ZLadha
		}}
	
	
		,
	journal={{Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing}}
		
			7
			2
			
			,
	year={2007}
		
	

}

@incollection{b14,
	
	
		,
	title={{On brands and word of mouth}}
		,
	author={{
			MJLovett
		} and {
			RPeres
		} and {
			RShachar
		}}
		
		
		10.1509/jmr.11.0458
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			50
			4
			
			,
	year={2013}
		
	

}

@book{b15,
	
	
		,
	title={{Consumer behaviour}}
		,
	author={{
			RMajumdar
		}}
		
			,
	year={2010}
			,
	publisher={PHI Learning}
			,
	address={New Delhi}
		
	

}

@incollection{b16,
	
	
		,
	title={{Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands}}
		,
	author={{
			NMichaelidou
		} and {
			NTSiamagka
		} and {
			GChristodoulides
		}}
		
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			40
			7
			
			,
	year={2011}
		
	

}

@incollection{b17,
	
	
		,
	title={{Branding and design management: a brand design management model}}
		,
	author={{
			JMontaña
		} and {
			FGuzmán
		} and {
			IMoll
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			23
			9
			
			,
	year={2007}
		
	

}

@incollection{b18,
	
	
		,
	title={{The effect of brand extensions on product brand image}}
		,
	author={{
			FMüge Arslan
		} and {
			OKorkut Altuna
		}}
		
		10.1108/10610421011046157
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			19
			3
			
			,
	year={2010}
		
	

}

@book{b19,
	
	
		,
	title={{Consumer Perception of the Efficacy of Social Media Branding by Non-Profit and For-Profit Organizations}}
		,
	author={{
			MNovak
		}}
		
			,
	year={2012}
		
	
	,
	note={Doctoral dissertation}

}

@incollection{b20,
	
	
		,
	title={{Sustaining the luxury brand on the Internet}}
		,
	author={{
			UOkonkwo
		}}
	
	
		,
	journal={{Journal of Brand Management}}
		
			16
			5
			
			,
	year={2009}
		
	

}

@book{b21,
	
	
		,
	title={{An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations}}
		,
	author={{
			KLRehse
		}}
		
			,
	year={2012}
		
	

}

@book{b22,
	
	
		,
	title={{The impacts of electronic word of mouth on brand equity in the context of social media}}
		,
	author={{
			ESeveri
		} and {
			KChoon Ling
		} and {
			ANasermoadeli
		}}
		
		
		10.5539/ijbm.v9n8p84
		
			,
	year={2014}
			IJBM
			9
		
	

}

@incollection{b23,
	
	
		,
	title={{i-Branding": Developing the internet as a branding tool}}
		,
	author={{
			GJSimmons
		}}
	
	
		,
	journal={{Marketing Intelligence & Planning}}
		
			25
			6
			
			,
	year={2007}
		
	

}

@book{b24,
	
	
		,
	title={{Fashion brands: branding style from Armani to Zara}}
		,
	author={{
			MTungate
		}}
		
			,
	year={2008}
			,
	publisher={Kogan Page Publishers}
		
	

}

@book{b25,
	
	
		,
	author={{
			LWWitzig
		} and {
			LL CIdeen
		} and {
			JSpencer
		}}
		
		
		,
	title={{Internet Branding-Positive Influence on Nonprofit Word-of-Mouth Marketing}}
				
	

}

@incollection{b26,
	
	
		,
	title={{Closing the marketing strategy to performance gap: The role of brand orientation}}
		,
	author={{
			HYWong
		} and {
			BMerrilees1
		}}
		
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			15
			5
			
			,
	year={2007}
		
	

}

@book{b27,
	
	
		,
	title={{}}
		,
	author={{
			AZambardino
		} and {
			JGoodfellow
		}}
		
		
			,
	year={2007}
		
	

}

@incollection{b28,
	
	
		,
	title={{Being'affective'in branding}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			23
			1-2
			
		
	

}