@incollection{,
	
					
					
					23019F0C2BFCC73ECD5AC45D9A761FE0
				,
	author={{Md. AsfaqurRahman} and {Md. HaseburRahman} and {Pabna University of Science and Technology, Pabna, Bangladesh}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1564957
}

@incollection{b0,
	
	
		,
	title={{Consumers' Expectations from mobile telecommunication operators: Bangladesh perspective}}
		,
	author={{
			SAhmed
		}}
	
	
		,
	journal={{D.U. Journal of Marketing}}
		
			15
			
			,
	year={2014. June 2012}
		
	

}

@incollection{b1,
	
	
		,
	title={{Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry}}
		,
	author={{
			JHAhn
		} and {
			SPHan
		} and {
			YSLee
		}}
		
		
	
	
		,
	journal={{Telecommunications policy}}
		
			30
			10
			
			,
	year={2006}
		
	

}

@incollection{b2,
	
	
		,
	title={{Determinants of sustainable competitive advantages: A study of telecommunication industries in Bangladesh}}
		,
	author={{
			SMAkter
		} and {
			KFatima
		} and {
			MIqbal
		}}
		
		
	
	
		,
	journal={{Journal of Business Studies}}
		
			1
			2
			
			,
	year={2005}
		
		
			Southeast University
		
	

}

@incollection{b3,
	
	
		,
	title={{A customer satisfaction research prospectus}}
		,
	author={{
			EWAnderson
		} and {
			CFornell
		}}
		
	
	
		,
	booktitle={{Service quality: New directions in theory and practice}}
				
			,
	year={1994}
			14
			
		
	

}

@incollection{b4,
	
	
		,
	title={{The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty}}
		,
	author={{
			AChaudhuri
		} and {
			MBHolbrook
		}}
		
	
	
		,
	journal={{Journal of marketing}}
		
			65
			2
			
			,
	year={2001}
		
	

}

@incollection{b5,
	
	
		,
	title={{Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China}}
		,
	author={{
			ZDeng
		} and {
			YLu
		} and {
			KKWei
		} and {
			JZhang
		}}
		
		
		
	
	
		,
	journal={{International Journal of Information Management}}
		
			30
			4
			
			,
	year={2010}
		
	

}

@incollection{b6,
	
	
		,
	title={{Customer satisfaction and loyalty in a digital environment: an empirical test}}
		,
	author={{
			JDonio
		} and {
			PMassari
		} and {
			GPassiante
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			23
			7
			
			,
	year={2006}
		
	

}

@incollection{b7,
	
	
		,
	title={{The antecedents of brand switching, brand loyalty and verbal responses to service failure}}
		,
	author={{
			LDubé
		} and {
			MMaute
		}}
		
	
	
		,
	journal={{Advances in Services Marketing and Management}}
		
			5
			
			,
	year={1996}
		
	

}

@incollection{b8,
	
	
		,
	title={{A national customer satisfaction barometer: the Swedish experience}}
		,
	author={{
			CFornell
		}}
	
	
		,
	journal={{The Journal of Marketing}}
		
			
			,
	year={1992}
		
	

}

@incollection{b9,
	
	
		,
	title={{Determining customer satisfaction from mobile phones: a neural network approach}}
		,
	author={{
			MMGoode
		} and {
			FDavies
		} and {
			LMoutinho
		} and {
			AJamal
		}}
		
		
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			21
			7-8
			
			,
	year={2005}
		
	

}

@incollection{b10,
	
	
		,
	title={{Factors affecting customer satisfaction}}
		,
	author={{
			MHanif
		} and {
			SHafeez
		} and {
			ARiaz
		}}
		
		
	
	
		,
	journal={{International Research Journal of Finance and Economics}}
		
			60
			
			,
	year={2010}
		
	

}

@incollection{b11,
	
	
		,
	title={{Factors determinants the choice of mobile service providers: Structural equation modeling approach on Bangladeshi consumers}}
		,
	author={{
			AHaque
		} and {
			SRahman
		} and {
			MRahman
		}}
		
		
	
	
		,
	journal={{Business and Economics Research Journal}}
		
			1
			3
			
			,
	year={2010}
		
	

}

@incollection{b12,
	
	
		,
	title={{Measuring Customer Satisfaction of Mobile Phone Users: A Comparative Study between Grameen Phone and Teletalk Based on Khulna City}}
		,
	author={{
			MZIslam
		}}
	
	
		,
	journal={{European Journal of Business and Management}}
		
			3
			6
			
			,
	year={2011}
		
	

}

@incollection{b13,
	
	
		,
	title={{An empirical assessment of service quality of cellular mobile telephone operators in Pakistan}}
		,
	author={{
			MAKhan
		}}
	
	
		,
	journal={{Asian Social Science}}
		
			6
			10
			164
			,
	year={2010}
		
	

}

@incollection{b14,
	
	
		,
	title={{The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services}}
		,
	author={{
			MKKim
		} and {
			MCPark
		} and {
			DHJeong
		}}
		
		
	
	
		,
	journal={{Telecommunications policy}}
		
			28
			2
			
			,
	year={2004}
		
	

}

@incollection{b15,
	
	
		,
	title={{The boundaries of strategic corporate social responsibility}}
		,
	author={{
			GPLantos
		}}
	
	
		,
	journal={{Journal of consumer marketing}}
		
			18
			7
			
			,
	year={2001}
		
	

}

@incollection{b16,
	
	
		,
	title={{Major moderators influencing the relationships of service quality, customer satisfaction and customer loyalty}}
		,
	author={{
			HSLee
		}}
	
	
		,
	journal={{Asian Social Science}}
		
			9
			2
			1
			,
	year={2013}
		
	

}

@incollection{b17,
	
	
		,
	title={{Competing loyalty programs: Impact of market saturation, market share, and category expandability}}
		,
	author={{
			YLiu
		} and {
			RYang
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			73
			1
			
			,
	year={2009}
		
	

}

@book{b18,
	
	
		,
	author={{
			Marketing Plan
		}}
		
		,
	title={{Center for Business Planning}}
				
			,
	year={2015}
		
	
	,
	note={cited on 02 June 2, 2015]. Available from internet}

}

@book{b19,
	
	
		,
	title={{Do rewards really create loyalty? Long range planning}}
		,
	author={{
			LO'brien
		} and {
			CJones
		}}
		
		
			,
	year={1995}
			28
			
		
	

}

@incollection{b20,
	
	
		,
	title={{A cognitive model of the antecedents and consequences of satisfaction decisions}}
		,
	author={{
			RLOliver
		}}
	
	
		,
	journal={{Journal of marketing research}}
		
			
			,
	year={1980}
		
	

}

@book{b21,
	
	
		,
	title={{Can loyalty schemes really build loyalty? Marketing Intelligence & Planning}}
		,
	author={{
			LO'malley
		}}
		
			,
	year={1998}
			16
			
		
	

}

@incollection{b22,
	
	
		,
	title={{Service quality and customers preference of cellular mobile service providers}}
		,
	author={{
			RPaulrajan
		} and {
			HRajkumar
		}}
		
	
	
		,
	journal={{Journal of technology management & innovation}}
		
			6
			1
			
			,
	year={2011}
		
	

}

@incollection{b23,
	
	
		,
	title={{Factors influencing customer loyalty toward online shopping}}
		,
	author={{
			SAPratminingsih
		} and {
			CLipuringtyas
		} and {
			TRimenta
		}}
		
		
	
	
		,
	journal={{International Journal of Trade, Economics and Finance}}
		
			4
			3
			
			,
	year={2013}
		
	

}

@incollection{b24,
	
	
		,
	title={{Factors affecting customer satisfaction in mobile telecommunication industry in Bangladesh}}
		,
	author={{
			HRahman
		}}
	
	
		,
	journal={{Business, Management and Education}}
		
			1
			
			,
	year={2014a}
		
	

}

@incollection{b25,
	
	
		,
	title={{Factors Affecting Customer Satisfaction on Grameenphone Users in Bangladesh}}
		,
	author={{
			HRahman
		} and {
			MRedwanuzzaman
		} and {
			MMasud-Ul-Hasan
		} and {
			MARahman
		}}
		
		
		
	
	
		,
	journal={{Global Journal of Management and Business Research}}
		
			14
			3
			,
	year={2014}
		
	

}

@incollection{b26,
	
	
		,
	title={{Factors Affecting Customer Satisfaction of Mobile Services in Yemen}}
		,
	author={{
			SB MSalleh
		} and {
			HMahmood Gelaidan
		}}
		
	
	
		,
	journal={{American Journal of Economics}}
		
			2
			7
			
			,
	year={2012}
		
	

}

@incollection{b27,
	
	
		,
	title={{Loyalty programs and their impact on repeat-purchase loyalty patterns}}
		,
	author={{
			BSharp
		} and {
			ASharp
		}}
		
	
	
		,
	journal={{International journal of Research in Marketing}}
		
			14
			5
			
			,
	year={1997}
		
	

}

@incollection{b28,
	
	
		,
	title={{Satisfaction with mobile services in Canada: An empirical investigation}}
		,
	author={{
			OTurel
		} and {
			ASerenko
		}}
		
	
	
		,
	journal={{Telecommunications policy}}
		
			30
			5
			
			,
	year={2006}
		
	

}

@incollection{b29,
	
	
		,
	title={{The behavioral consequences of service quality}}
		,
	author={{
			VAZeithaml
		} and {
			LLBerry
		} and {
			AParasuraman
		}}
		
		
	
	
		,
	journal={{The Journal of Marketing}}
		
			
			,
	year={1996}
		
	

}