@incollection{,
	
					
					
					702CE3D3A5BECCADE5FBFBDBA25500E7
				,
	author={{RaouiaHannachi} and {University of Setif - Algeria}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1563948
}

@incollection{b0,
	
	
		,
	title={{Partnering as a Focused Market Strategy}}
		,
	author={{
			JCAnderson
		} and {
			JANarus
		}}
		
	
	
		,
	journal={{California Management Review}}
		
			
			,
	year={1991}
		
	

}

@incollection{b1,
	
	
		,
	title={{A framework for the analysis of error conjunctive, multi-criteria, satisfying decision processes}}
		,
	author={{
			DPBallou
		} and {
			HLPazer
		}}
		
	
	
		,
	journal={{Decision Sciences}}
		
			21
			4
			
			,
	year={1990}
		
	

}

@incollection{b2,
	
	
		,
	title={{Relationship Marketing of Services--Growing Interest, Emerging Perspectives}}
		,
	author={{
			LLBerry
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			
			,
	year={1995}
		
	
	,
	note={Fall)}

}

@book{b3,
	
	
		,
	title={{Marketing Services -Competing Through Quality}}
		,
	author={{
			LLBerry
		} and {
			AParsuraman
		}}
		
		
			,
	year={1991}
			,
	publisher={Free Press}
			,
	address={New York}
		
	

}

@incollection{b4,
	
	
		,
	title={{The Database Revolution}}
		,
	author={{
			JBickert
		}}
	
	
		,
	booktitle={{Target Marketing}}
				
			,
	year={1992. May}
			
		
	

}

@incollection{b5,
	
	
		,
	title={{A mathematical approach to the analysis and design of internal control systems}}
		,
	author={{
			BECushing
		}}
	
	
		,
	journal={{The Accounting Review}}
		
			49
			1
			
			,
	year={1974}
		
	

}

@incollection{b6,
	
	
		,
	title={{Building Service Relationships: It's All About Promises}}
		,
	author={{
			MJBitner
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			
			,
	year={1995}
		
	
	,
	note={Fall)}

}

@incollection{b7,
	
	
		,
	title={{Effects of Relationship Marketing and Satisfaction, Retention, and Prices in the Life Insurance Industry}}
		,
	author={{
			LACrosby
		} and {
			NStephens
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			
			,
	year={1987. November}
		
	

}

@incollection{b8,
	
	
		,
	title={{Relationship Quality in Services Selling--An Interpersonal Influence Perspective}}
		,
	author={{
			LACrosby
		} and {
			KREvans
		} and {
			DCowles
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			
			,
	year={1990. April}
		
	

}

@incollection{b9,
	
	
		,
	title={{Customer Loyalty: Toward an Integrated Conceptual Framework}}
		,
	author={{
			ASDick
		} and {
			KBasu
		}}
		
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			22
			99113
			,
	year={1994}
		
	
	,
	note={Spring)}

}

@incollection{b10,
	
	
		,
	title={{Out of the crisis}}
		,
	author={{
			WE ;Deming
		} and {
			GDickson
		} and {
			JSenn
		} and {
			NChervany
		}}
		
		
		
	
	
		,
	booktitle={{Research in management information systems: the Minnesota experiments}}
				Boston, Massachusetts, USA
		
			,
	publisher={MIT Press}
			,
	year={1982. 1977}
			23
			
		
	

}

@book{b11,
	
	
		,
	title={{Selling and Sales Management in Action: The Use of Insight}}
		,
	author={{
			SXDoyle
		} and {
			GTRoth
		}}
		
		
			,
	year={1992}
		
	

}

@incollection{b12,
	
	
		,
	title={{Developing Buyer-Seller Relationships}}
		,
	author={{
			FRDwyer
		} and {
			PHSchurr
		} and {
			SOh
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			51
			
			,
	year={1987. April}
		
	

}

@book{b13,
	
	
		,
	author={{
			MJEppler
		}}
		,
	title={{Managing Information Quality}}
				Berlin, Germany
		
			,
	publisher={Springer}
			,
	year={2006}
		
	
	,
	note={2nd edition}

}

@incollection{b14,
	
	
		,
	title={{A classification and analysis of data quality costs}}
		,
	author={{
			MEppler
		} and {
			MHelfert
		}}
		
	
	
		,
	booktitle={{9th International Conference on Information Quality}}
				Boston, Massachusetts, USA
		
			,
	year={2004}
		
	

}

@incollection{b15,
	
	
		,
	title={{Criticality of data quality as exemplified in two disasters}}
		,
	author={{
			CWFisher
		} and {
			BRKingma
		}}
		
	
	
		,
	journal={{Information & Management}}
		
			39
			2
			
			,
	year={2001}
		
	

}

@incollection{b16,
	
	
		,
	title={{Just-in-Time Exchange Systems and Industrial Marketing}}
		,
	author={{
			GLFrazier
		} and {
			RESpekman
		} and {
			CNeal
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			
			,
	year={1988. October}
		
	

}

@book{b17,
	
	
		,
	title={{Planning your CRM SAP Implementation}}
		,
	author={{
			GeorgeFratian
		}}
		
			,
	year={2008}
			,
	publisher={Galileo Press}
		
	

}

@book{b18,
	
	
		,
	title={{}}
		,
	author={{
			HLGilmore
		}}
		
			,
	year={1974}
			,
	publisher={Quality Progress}
			7
			
		
	
	,
	note={Product conformance cost}

}

@incollection{b19,
	
	
		,
	title={{Strategic management and marketing in the service sector}}
		,
	author={{
			CGronroos
		}}
	
	
		,
	journal={{Marketing Science Institute}}
		
			,
	year={1983}
		
	

}

@book{b20,
	
	
		,
	title={{The New Marketing-A Developing Long-Term Interactive Relationships}}
		,
	author={{
			EGummesson
		}}
		
			,
	year={1987. August}
			
		
	
	,
	note={Long Range Planning}

}

@incollection{b21,
	
	
		,
	title={{Data quality: the Achilles heel of end-user computing}}
		,
	author={{
			MJanson
		}}
	
	
		,
	journal={{OMEGA: International Journal of Management Science}}
		
			16
			5
			
			,
	year={1988}
		
	

}

@book{b22,
	
	
		,
	title={{CRM Handbook A Business Guide For CRM Customers}}
		,
	author={{
			JillDyche
		}}
		
			,
	year={2004}
			,
	publisher={Addison Wesley IT Series}
		
	

}

@book{b23,
	
	
		,
	author={{
			JMJuran
		} and {
			FMGryna
		} and {
			RSBingham
		}}
		
		
		,
	title={{Quality Control Handbook}}
				New York, USA
		
			,
	publisher={McGraw-Hill}
			,
	year={1974}
		
	
	,
	note={3rd edition}

}

@incollection{b24,
	
	
		,
	title={{After the Sale is Over}}
		,
	author={{
			TLevitt
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={1983. September-October}
		
	

}

@book{b25,
	
	
		,
	author={{
			JEOlson
		}}
		,
	title={{Data quality: the accuracy dimension}}
				San Francisco, California, USA
		
			,
	publisher={Morgan Kaufmann}
			,
	year={2003}
		
	

}

@book{b26,
	
	
		,
	title={{Relationship Marketing: Successful Strategies for the Age of the Customers}}
		,
	author={{
			RMckenna
		}}
		
			,
	year={1991}
			,
	publisher={Addison-Wesley}
		
	

}

@incollection{b27,
	
	
		,
	title={{The Commitment-Trust Theory of Relationship Marketing}}
		,
	author={{
			RMMorgan
		} and {
			SDHunt
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			58
			3
			
			,
	year={1994}
		
	

}

@incollection{b28,
	
	
		,
	title={{Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals}}
		,
	author={{
			GMNaidu
		} and {
			AParvatiyar
		} and {
			JNSheth
		} and {
			LWestgate
		}}
		
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			46
			3
			207218
			,
	year={1999}
		
	

}

@incollection{b29,
	
	
		,
	title={{JIT Procurement and Relationship Marketing}}
		,
	author={{
			CRO'neal
		}}
	
	
		,
	journal={{Industrial Marketing Management}}
		
			18
			
			,
	year={1989. February}
		
	

}

@incollection{b30,
	
	
		,
	title={{Relationship Marketing for Health Care Providers}}
		,
	author={{
			TPaul
		}}
	
	
		,
	journal={{Journal of Health Care Marketing}}
		
			8
			
			,
	year={1988}
		
	

}

@book{b31,
	
	
		,
	title={{The One to One Future: Building Relationships One Customer at a Time}}
		,
	author={{
			DPeppers
		} and {
			MRogers
		}}
		
		
			,
	year={1993}
			,
	publisher={Doubleday}
			,
	address={New York}
		
	

}

@incollection{b32,
	
	
		,
	title={{}}
		,
	author={{
			BPShapiro
		} and {
			RTMoriarty
		} and {
			Jr
		}}
		
		
	
	
		,
	journal={{National Account Management}}
		
			,
	year={1980}
			,
	publisher={Marketing Science Institute}
		
	

}

@incollection{b33,
	
	
		,
	title={{Making the Major Sale}}
		,
	author={{
			BPShapiro
		} and {
			RSPosner
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={1979. March-April}
		
	

}

@incollection{b34,
	
	
		,
	title={{Improving Marketing Productivity}}
		,
	author={{
			JNSheth
		} and {
			RSSisodia
		}}
		
	
	
		,
	booktitle={{Encyclopedia of Marketing in the Year}}
				,
	editor={
			JHeilbrunn
		}
		
			,
	year={1995. 2000}
		
	

}

@incollection{b35,
	
	
		,
	title={{Beyond accuracy: what data quality means to data consumers}}
		,
	author={{
			RYWang
		} and {
			DMStrong
		}}
		
	
	
		,
	journal={{Journal of Management Information Systems}}
		
			12
			4
			
			,
	year={1996}
		
	

}

@incollection{b36,
	
	
		,
	title={{A product perspective on total data quality management}}
		,
	author={{
			RYWang
		}}
	
	
		,
	journal={{Communications of the ACM}}
		
			41
			2
			
			,
	year={1998}
		
	

}