@incollection{,
	
					
					
					B730CC0F18575C953D67D066CF5DA507
				,
	author={{B. PeterHoang} and {B. PeterHoang} and {Ming Chuan University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1562532
}

@incollection{b0,
	
	
		,
	title={{Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach}}
		,
	author={{
			JamesCAndersen
		} and {
			DavidWGerbing
		}}
		
	
	
		,
	journal={{Psychological Bulletin}}
		
			103
			
			,
	year={1988}
		
	

}

@incollection{b1,
	
	
		,
	title={{Estimating Nonresponse Bias in Mail Surveys}}
		,
	author={{
			JSArmstrong
		} and {
			TSOverton
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			
			,
	year={1977. August}
		
	
	,
	note={XIV}

}

@book{b2,
	
	
		,
	title={{Strategic Management and Competitive Advantage: Concept and Cases (4th edt}}
		,
	author={{
			BarneyJay
		} and {
			B
		} and {
			WilliamSHesterly
		}}
		
		
		
			,
	year={2012}
			,
	publisher={Person}
			,
	address={New Jersey}
		
	

}

@incollection{b3,
	
	
		,
	title={{Small Business Growth through Geographic Expansion: a Comparative Case Study}}
		,
	author={{
			RBarringer Bruce
		} and {
			DanielWGreening
		}}
		
	
	
		,
	journal={{Journal of Business Venturing}}
		
			13
			
			,
	year={1998}
		
	

}

@book{b4,
	
	
		,
	title={{Managing Across Borders: The Transnational Solution}}
		,
	author={{
			CABartlett
		} and {
			SGhoshal
		}}
		
		
			,
	year={1989}
			,
	publisher={Harvard Business School Press}
			,
	address={Boston, MA}
		
	
	,
	note={1st edition}

}

@incollection{b5,
	
	
		,
	title={{A Role Stress Model of the Performance and Satisfaction of Industrial Salesperson}}
		,
	author={{
			DouglasNBehrman
		} and {
			WilliamDPerreault
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			48
			
			,
	year={1984}
		
	

}

@book{b6,
	
	
		,
	title={{Structural Equation Modeling with AMOS: Basic Concepts, Applications and Programming}}
		,
	author={{
			BarbaraMByrne
		}}
		
			,
	year={2001}
			,
	publisher={Lawrence Erlbaum Associates, Publishers}
			,
	address={New Jersey}
		
	

}

@incollection{b7,
	
	
		,
	title={{An Operationalization of Stevenson's Conceptualization of Entrepreneurship as Opportunity-Based Firm Behavior}}
		,
	author={{
			ThomasBrown
		} and {
			PerEdward
		} and {
			JohanDavidsson
		} and {
			Wiklund
		}}
		
		
		
	
	
		,
	journal={{Strategic Management Journal}}
		
			22
			
			,
	year={2001}
		
	

}

@incollection{b8,
	
	
		,
	title={{Chinese Export Agents' Adoption of Export Market-orineted Behaviors: Measurement and Performance Relationship}}
		,
	author={{
			JWCadogan
		} and {
			CCCui
		}}
		
	
	
		,
	journal={{Journal of Asia Pacific Marketing}}
		
			3
			2
			
			,
	year={2004}
		
	

}

@incollection{b9,
	
	
		,
	title={{Export Market-oriented Activities: Their Antecedents and Performance Consequences}}
		,
	author={{
			JWCadogan
		} and {
			ADiamantopoulos
		} and {
			JASiguaw
		}}
		
		
	
	
		,
	journal={{Journal of International Business Studies}}
		
			33
			3
			
			,
	year={2002}
		
	

}

@incollection{b10,
	
	
		,
	title={{A Measure of Export Market Orientation: Development and Cross-cultural Validation}}
		,
	author={{
			JWCadogan
		} and {
			ADiamantopoulos
		} and {
			CPMortanges
		}}
		
		
	
	
		,
	journal={{Journal of International Business Studies}}
		
			30
			4
			
			,
	year={1999}
		
	

}

@incollection{b11,
	
	
		,
	title={{Marketing Strategy-Performance Relationship: An Coping with Dynamic Environments}}
		,
	author={{
			SCavusgil
		} and {
			ShaomingTamer
		} and {
			Zou
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			13
			4
			
			,
	year={1994. January}
			,
	publisher={Production and Operations Management}
		
	
	,
	note={Investigation of the Empirical Link in Export Market Ventures}

}

@incollection{b12,
	
	
		,
	title={{Market Orientation and Organization Performance: The Moderating Role of Service Quality}}
		,
	author={{
			Chin
		} and {
			May-ChiunChee-Hua
		} and {
			TLo
		} and {
			Ramayah
		}}
		
		
		
		10.1177/2158244013512664
	
	
		,
	journal={{SAGE Open}}
		
			
			,
	year={2013. October-December 2013}
		
	

}

@incollection{b13,
	
	
		,
	title={{Aspire or Expire Winning at New Products}}
		,
	author={{
			RobertGCooper
		}}
	
	
		,
	journal={{Financial Post}}
		
			,
	year={1998. March 11}
		
	

}

@incollection{b14,
	
	
		,
	title={{Product Innovativeness from the Firm's Perspective: Its Dimensions and Their Relation with Project Selection and Performance}}
		,
	author={{
			ErwinDanneels
		} and {
			ElkoJKleinschmidt
		}}
		
	
	
		,
	journal={{Journal of Product Innovation Management}}
		
			18
			6
			
			,
	year={2001}
		
	

}

@incollection{b15,
	
	
		,
	title={{Export Market Orientation and Performance: An Analysis of Australian Exporters}}
		,
	author={{
			CDodd
		}}
	
	
		,
	booktitle={{ANZMAC 2005 Conference: Marketing in International and Cross-Cultural Environments}}
				
			,
	year={2005}
			
		
	

}

@book{b16,
	
	
		,
	title={{Business Research Methods, Fourth Edition}}
		,
	author={{
			CEmory
		} and {
			DonaldRWilliam
		} and {
			Cooper
		}}
		
		
		
			,
	year={1991}
			,
	publisher={Richard D. Irwin, Inc}
			,
	address={Boston, Massachusetts}
		
	

}

@incollection{b17,
	
	
		,
	title={{The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector}}
		,
	author={{
			EDEris
		} and {
			NTOzmen
		}}
		
	
	
		,
	journal={{International Journal of Economics Sciences and Applied Research}}
		
			5
			
			,
	year={2012}
		
	

}

@incollection{b18,
	
	
		,
	title={{Output Flexibility -A Competitive Advantage for Small Firms}}
		,
	author={{
			AviFiegenbaum
		} and {
			AneelKarnani
		}}
		
	
	
		,
	journal={{Strategic Management Journal}}
		
			12
			
			,
	year={1991}
		
	

}

@incollection{b19,
	
	
		,
	title={{Investigate the Relationship between Market Orientation and Competitive Advantage in the Iran Tractor Manufacturing Industries}}
		,
	author={{
			MFaryabi
		} and {
			RTajvidi
		} and {
			MTajvidi
		}}
		
		
	
	
		,
	journal={{Iranian Journal of Farasoye Modiriat}}
		
			5
			17
			
			,
	year={2011}
		
	

}

@incollection{b20,
	
	
		,
	title={{Competitive Strategy and Flexible Manufacturing: New Dimensions in High Technology Venture-Based Economic Development}}
		,
	author={{
			CGalbraith
		} and {
			ADe Noble
		}}
		
	
	
		,
	journal={{Journal of Business Venture}}
		
			7
			
			,
	year={1992}
		
	

}

@incollection{b21,
	
	
		,
	title={{Stages in the Development of Market Orientation Publication Activity}}
		,
	author={{
			AGoldman
		} and {
			AGrinstein
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			44
			
			,
	year={2010}
		
	

}

@incollection{b22,
	
	
		,
	title={{Market Orientation and Organizational Performance: Is Innovation a Missing Link?}}
		,
	author={{
			JKHan
		} and {
			NKim
		} and {
			RSrivastava
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			62
			
			,
	year={1998}
		
	

}

@incollection{b23,
	
	
		,
	title={{Why Some New Products Are More Successful Than Others}}
		,
	author={{
			DavidHHenard
		} and {
			DavidMSzymanski
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			38
			3
			
			,
	year={2001}
		
	

}

@incollection{b24,
	
	
		,
	title={{Globalization vs. Customization: An Attempted Integration of Current Literature}}
		,
	author={{
			BPHoang
		}}
	
	
		,
	journal={{Journal of International Marketing and Exporting}}
		
			2
			1
			
			,
	year={1998}
		
	

}

@incollection{b25,
	
	
		,
	title={{Relationships between Market Orientation, Product Innovation, and New Product Performance}}
		,
	author={{
			BPHoang
		} and {
			CLChang
		}}
		
	
	
		,
	booktitle={{International Symposium on Economic Globalization: The Development of the Market System in China, Conference Proceedings}}
				
			,
	year={2000}
			2
			
		
		
			Griffith University
		
	

}

@incollection{b26,
	
	
		,
	title={{The Marketing Concept: What It Is and What It Is Not}}
		,
	author={{
			FSHouston
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			50
			
			,
	year={1986. April}
		
	

}

@incollection{b27,
	
	
		,
	title={{Does Market Orientation Matter? A test of the Relationship between Positional Advantage and Performance}}
		,
	author={{
			GHult
		} and {
			MThomas
		} and {
			DavidJKetchen
		} and {
			Jr
		}}
		
		
		
	
	
		,
	journal={{Strategic Management Journal}}
		
			22
			9
			
			,
	year={2001}
		
	

}

@incollection{b28,
	
	
		,
	title={{Linking Theory Construction and Theory Testing: Models with Multiple Indicators of Latent Variables}}
		,
	author={{
			MarieHughes
		} and {
			RAdele
		} and {
			LeonPrice
		} and {
			DanielWMarrs
		}}
		
		
		
	
	
		,
	journal={{Academy of Management Review}}
		
			11
			1
			
			,
	year={1986}
		
	

}

@incollection{b29,
	
	
		,
	title={{A Model of Strategic Entrepreneurship: The Construct and its Dimensions}}
		,
	author={{
			RIreland
		} and {
			MichaelADuane
		} and {
			DavidGHitt
		} and {
			Sirmon
		}}
		
		
		
	
	
		,
	journal={{Journal of Management}}
		
			29
			6
			
			,
	year={2003}
		
	

}

@incollection{b30,
	
	
		,
	title={{Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs}}
		,
	author={{
			HeanKeh
		} and {
			Tat
		} and {
			DerMaw
		} and {
			Boon ChongFoo
		} and {
			Lim
		}}
		
		
		
		
	
	
		,
	booktitle={{Entrepreneurship Theory and Practice}}
				
			,
	year={2002}
			27
			
		
	

}

@incollection{b31,
	
	
		,
	title={{Marketing Orientation: The Construct, Research Propositions, and Managerial Implications}}
		,
	author={{
			AKKohli
		} and {
			BJJaworski
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			
			,
	year={1990. April}
		
	

}

@incollection{b32,
	
	
		,
	title={{Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation: Evidence from Small and Medium Sized Exporters}}
		,
	author={{
			LuisLages
		} and {
			DBFilipe
		} and {
			Montgomery
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			38
			9
			
			,
	year={2004}
		
	

}

@incollection{b33,
	
	
		,
	title={{Strategic Flexibility: a New Reality for World-Class Manufacturing}}
		,
	author={{
			RS MLau
		}}
	
	
		,
	journal={{Society for the Advancement of Management}}
		0036-0805
		
			61
			2
			,
	year={1996}
		
	

}

@incollection{b34,
	
	
		,
	title={{The Internationalization and Performance of SMEs}}
		,
	author={{
			JaneWLu
		} and {
			PaulWBeamish
		}}
		
		10.1002/smj.184
	
	
		,
	journal={{Strategic Management Journal}}
		
			22
			
			,
	year={2001}
		
	

}

@incollection{b35,
	
	
		,
	title={{Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance}}
		,
	author={{
			GTLumpkin
		} and {
			GregoryGDess
		}}
		
	
	
		,
	journal={{Academy of Management Review}}
		
			21
			1
			
			,
	year={1996}
		
	

}

@incollection{b36,
	
	
		,
	title={{The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance}}
		,
	author={{
			KenMatsuno
		} and {
			JohnTMentzer
		} and {
			Ay?egülÖzsomer
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			66
			3
			
			,
	year={2002}
		
	

}

@incollection{b37,
	
	
		,
	title={{International Market Expansion Strategies for High-tech Firms: Partnership Selection Criteria for Forming Strategic Alliances}}
		,
	author={{
			ØysteinMoen
		} and {
			AnetteBolstad
		} and {
			VidarPedersen
		} and {
			OttarBakås
		}}
		
		
		
	
	
		,
	journal={{International Journal of Business and Management}}
		
			5
			1
			
			,
	year={2010}
		
	

}

@incollection{b38,
	
	
		,
	title={{Innovation Systems and 'inertia' in R&D Location: Norwegian Firms and the Role of Systemic Lock-in}}
		,
	author={{
			RNarula
		}}
	
	
		,
	journal={{Research Policy}}
		
			31
			
			,
	year={2002}
		
	

}

@incollection{b39,
	
	
		,
	title={{The Effect of Market Orientation on Business Profitability}}
		,
	author={{
			JCNarver
		} and {
			SFSlater
		}}
		
	
	
		,
	journal={{International Marketing Review}}
		
			
			,
	year={1990. October}
		
	

}

@incollection{b40,
	
	
		,
	title={{Empirical Research on the Resource-Based View of the Firm: An Assessment and Suggestions for Future Research}}
		,
	author={{
			ScottLNewbert
		}}
	
	
		,
	journal={{Strategic Management Journal}}
		
			28
			2
			
			,
	year={2007}
		
	

}

@incollection{b41,
	
	
		,
	title={{Market Orientation and Business Performance: Some Evidence from Hong Kong}}
		,
	author={{
			JC HNgai
		} and {
			PEllis
		}}
		
	
	
		,
	journal={{International Marketing Review}}
		
			15
			
			,
	year={1998}
		
	

}

@book{b42,
	
	
		,
	title={{An Evolutionary Theory of Economic Change}}
		,
	author={{
			RichardRNelson
		} and {
			SidneyGWinter
		}}
		
		
			,
	year={1985}
			,
	publisher={Belknap Press}
		
	

}

@incollection{b43,
	
	
		,
	title={{Making Mass Customization Work}}
		,
	author={{
			BJPine
		} and {
			BVictor
		} and {
			ACBoynton
		}}
		
		
	
	
		,
	journal={{Harvard Business Review}}
		
			,
	year={1993. September-October, 108-119}
		
	

}

@book{b44,
	
	
		,
	title={{Competitive advantage}}
		,
	author={{
			EPorter
		} and {
			Michael
		}}
		
		
			,
	year={1985}
			,
	publisher={Free Press}
			,
	address={New York}
		
	

}

@incollection{b45,
	
	
		,
	title={{Export Performance and Market Orientation: Establishing an Empirical link}}
		,
	author={{
			GMRose
		} and {
			AShoham
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			55
			3
			
			,
	year={2002}
		
	

}

@incollection{b46,
	
	
		,
	title={{Market Orientation and the Learning Organization}}
		,
	author={{
			SFSlater
		} and {
			JCNarver
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			59
			
			,
	year={1995. July}
		
	

}

@incollection{b47,
	
	
		,
	title={{The Determinants of Japanese New Product Success}}
		,
	author={{
			XMSong
		} and {
			MEParry
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			
			,
	year={1997. February}
		
	
	,
	note={XXXIV}

}

@incollection{b48,
	
	
		,
	title={{Managing in the Twenty-first Century: The Need for Global Orientation}}
		,
	author={{
			RLTung
		} and {
			ELMiller
		}}
		
	
	
		,
	journal={{Management International Review}}
		
			30
			1
			
			,
	year={1990}
		
	

}

@incollection{b49,
	
	
		,
	title={{Manufacturing Strategy in Context: Environment, Competitive Strategy and Manufacturing Strategy}}
		,
	author={{
			PeterTWard
		} and {
			RebeccaDuray
		}}
		
	
	
		,
	journal={{Journal of Operations Management}}
		
			18
			123
			,
	year={2000}
		
	

}

@incollection{b50,
	
	
		,
	title={{The Organizational Pervasiveness of Entrepreneurial Orientation}}
		,
	author={{
			WilliamWales
		} and {
			ErikMonsen
		} and {
			AlexenderMckelvie
		}}
		
		
	
	
		,
	journal={{Entrepreneurship Theory and Practice}}
		
			35
			5
			
			,
	year={2011}
		
	

}

@incollection{b51,
	
	
		,
	title={{The Surprising Case for Low Market Share}}
		,
	author={{
			CYWoo
		} and {
			ACCooper
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			56
			6
			
			,
	year={1982}
		
	

}

@incollection{b52,
	
	
		,
	title={{Flexible Automation of Liquidation}}
		,
	author={{
			LWood
		}}
	
	
		,
	booktitle={{Proceedings of the First Conference on Flexible Manufacturing Systems}}
				the First Conference on Flexible Manufacturing SystemsBrighton, UK
		
			,
	year={1982}
			
		
	

}

@book{b53,
	
	
		,
	title={{Eid1: Important information concerning export market trends (regulatory, technology) often reaches decision makers punctually}}
		
	

}

@book{b54,
	
	
		,
	title={{Information about our export competitors' activities is distributed to relevant personnel promptly}}
		,
	author={{
			***Eid2
		}}
		
	

}

@book{b55,
	
	
		,
	title={{Eid3: Information which can influence the way we serve our export customers is delivered to export personnel immediately}}
		
	

}

@book{b56,
	
	
		,
	title={{Eir1: We would promptly respond to competitive actions that might threaten our key export markets}}
		
	

}

@book{b57,
	
	
		,
	title={{We would respond swiftly to significant changes in our competitors' price structures Eir3: If a major competitor were to launch an intensive campaign targeted at our foreign customers, we would implement a response immediately}}
		,
	author={{
			***Eir2
		}}
		
	

}

@book{b58,
	
	
		,
	title={{Export is a major part of our business operations and we will devote more resources to export activities}}
		,
	author={{
			***Ems3
		}}
		
	

}

@book{b59,
	
	
		,
	title={{Eps1: We Typically serve our key foreign customers with new or customized products}}
		
			310
			90
		
	

}

@book{b60,
	
	
		,
	title={{We always try to satisfy our customers with the products they want}}
		,
	author={{
			***Eps2
		}}
		
			466
			30
		
	

}

@book{b61,
	
	
		,
	title={{Our products generally encounter few competitors in the key overseas markets}}
		,
	author={{
			***Eps3
		}}
		
			478
		
	

}

@book{b62,
	
	
		,
	title={{Average export profit growth in the recent 5-year period}}
		,
	author={{
			***Ep2
		}}
		
			72
			38
		
	

}