@incollection{,
	
					
					
					A8F47C053040947766C6D026810B17DF
				,
	author={{Dilogini.K} and {University of Jaffna, Sri Lanka}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1533743
}

@book{b0,
	
	
		,
	title={{the media and advertising: a table of two-sided markets}}
		,
	author={{
			JeanAnderson
		}}
		
			,
	year={2005. 2005060}
		
	
	,
	note={discussion papers (econ -}

}

@incollection{b1,
	
	
		,
	title={{Observation of parent-child interaction in supermarket decision-making}}
		,
	author={{
			CAtkin
		}}
	
	
		,
	journal={{Journal of marketing}}
		
			42
			
			,
	year={1978}
		
	

}

@incollection{b2,
	
	
		,
	title={{The nature of television advertising to children}}
		,
	author={{
			FEBarcus
		}}
	
	
		,
	booktitle={{children and the faces of television}}
				,
	editor={
			Palmer
			Dorr
		}
		New york
		
			,
	publisher={academic press}
			,
	year={1980}
			
		
	

}

@incollection{b3,
	
	
		,
	title={{}}
		,
	author={{
			ABryman
		}}
	
	
		,
	journal={{Social Research Methods}}
		
			,
	year={2008}
			,
	publisher={Oxford University Press}
		
	
	,
	note={3rd ed.}

}

@book{b4,
	
	
		,
	author={{
			Bryman
		}}
		,
	title={{Business research methods}}
				Oxford
		
			,
	publisher={oxford university press}
			,
	year={2011}
		
	
	,
	note={Third edition}

}

@incollection{b5,
	
	
		,
	title={{the unintended effects of television advertising: a parent-child survey}}
		,
	author={{
			MBuijzen
		} and {
			.M
		}}
		
	
	
		,
	journal={{communication research}}
		
			30
			
			,
	year={2003b}
		
	

}

@book{b6,
	
	
		,
	title={{the effects of television advertising on materialism, parent-child conflict, and unhappiness: a review of research}}
		,
	author={{
			MBuijzen
		} and {
			.M
		}}
		
		
			,
	year={2003a}
			24
			
		
	
	,
	note={applied developmental psychology}

}

@book{b7,
	
	
		
		,
	title={{a review on food and beverages advertisements on television aimed at children", international journal of scientific and research publications}}
				
			,
	year={2012}
			4
			
		
	

}

@incollection{b8,
	
	
		,
	title={{Some unintended consequences of TV advertising to children}}
		,
	author={{
			MGoldberg
		}}
	
	
		,
	journal={{Journal of consumer research}}
		
			5
			
			,
	year={1978}
		
	

}

@book{b9,
	
	
		,
	title={{Naturalistic inquiry}}
		,
	author={{
			YSLincoln
		} and {
			EGGuba
		}}
		
		
			,
	year={1985}
			,
	publisher={Sage}
			,
	address={Beverly Hills, CA}
		
	

}

@book{b10,
	
	
		,
	title={{curbs on children's ads, an urgent need", archives, Sunday observer, srilanka}}
		,
	author={{
			LionelWijesiri
		}}
		
			,
	year={2012. aug 5, 2012}
		
	

}

@book{b11,
	
	
		,
	title={{qualitative research methods: a data collector's field guide}}
		,
	author={{
			Natashamack
		} and {
			En
		}}
		
		
			,
	year={2005}
		
	
	,
	note={gregguest, emilynamey. research triangle park. north carolina: family health international}

}

@incollection{b12,
	
	
		,
	title={{the role of television in the construction of consumer reality}}
		,
	author={{
			.JO'guinn
		} and {
			Shrum
		}}
		
	
	
		,
	journal={{journal of consumer research}}
		
			23
			4
			
			,
	year={1997. march}
		
	

}

@book{b13,
	
	
		,
	author={{
			MQPatton
		}}
		,
	title={{Qualitative evaluation and research methods}}
				Thousand Oaks, CA
		
			,
	publisher={Sage Publications, Inc}
			,
	year={2002}
		
	
	,
	note={3rd ed.}

}

@incollection{b14,
	
	
		,
	title={{Social comparison and the idealized images of advertising}}
		,
	author={{
			MLRichins
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			18
			
			,
	year={1991}
		
	

}

@book{b15,
	
	
		,
	title={{children's attitude towards TV advertisements in pakistan}}
		,
	author={{
			Shahbazshabbir
		}}
		
			,
	year={2008}
		
	
	,
	note={muhammad}

}

@incollection{b16,
	
	
		,
	title={{}}
		,
	author={{
			Sheikh
		}}
	
	
		,
	journal={{journal of communication}}
		
			27
			1
			
			,
	year={1977}
		
	
	,
	note={conflict in the family over commercials}

}

@incollection{b17,
	
	
		,
	title={{exploring consumers' attitude toward local TV commercials in the post conflict marketing environment: grounded theory approach}}
		,
	author={{
			SShivany
		}}
	
	
		,
	booktitle={{competency building strategies in business & technology, international research conference of sri ram institute of business management}}
				
			,
	year={2011}
			
		
	

}

@book{b18,
	
	
		,
	title={{the effects of television food advertisement on childern's food purchasing}}
		,
	author={{
			Yasareaktasarnas
		}}
		
			,
	year={2005}
		
	

}

@book{b19,
	
	
		,
	title={{does food advertising make children obese?}}
		,
	author={{
			BrianYoung
		}}
		
			,
	year={2003. april-june, 19-26}
		
	
	,
	note={Advertising &marketing to children}

}

@book{b20,
	
	
		,
	title={{ANNEXURE Examples of Coding: Three Tables. (Source: Author constructed}}
				
	

}

@book{b21,
	
	
		,
	title={{IQ1: Does your child pay attention to TV commercial when watching TV?}}
		
	

}

@book{b22,
	
	
		,
	title={{Ads are very colorful}}
		
	

}

@book{b23,
	
	
		,
	title={{There is a kid dish music, dance. 6. They love to watch}}
		
	

}

@incollection{b24,
	
	
		,
	title={{}}
	
	
		,
	journal={{Change the channel}}
		
			9
			,
	publisher={Indian Ads}
		
	

}

@book{b25,
	
	
		,
	title={{Very much interested}}
		
	

}

@book{b26,
	
	
		,
	title={{Songs, music are very much attractive. 1. More attention}}
		
	

}

@book{b27,
	
	
		,
	title={{Colour full & attractive}}
		
	

}

@book{b28,
	
	
		,
	title={{They don't watch all the time}}
		
	

}

@book{b29,
	
	
		,
	title={{Elder one goes away}}
		
	

}

@book{b30,
	
	
		,
	title={{Don't watch all the time}}
		
	

}

@book{b31,
	
	
		,
	title={{Very interesting Influences of Television Advertisement on Children's Behavior: An Experences Base Study 8. They will sing}}
		
	

}

@book{b32,
	
	
		,
	title={{Observes it so attention ally}}
		
	

}

@book{b33,
	
	
		,
	title={{They have no idea about ads 13. They won't even move}}
		
	

}

@book{b34,
	
	
		,
	title={{Watch that without blinking}}
		
	

}

@book{b35,
	
	
		,
	title={{Remind us at the super market. 23. Something related to them}}
		
	

}

@book{b36,
	
	
		,
	title={{IQ3: Do you believe your child's product requests are influenced by televised advertisements? If so, how is she/ he influenced?}}
		
	

}

@book{b37,
	
	
		,
	title={{Yes, there is a link between them. 2. That's an attraction}}
		
	

}

@book{b38,
	
	
		,
	title={{As shown on the ads}}
		
	

}

@book{b39,
	
	
		,
	title={{Kids want everything they see}}
		
	

}

@book{b40,
	
	
		,
	title={{We need this" when they watch the ads}}
		
	

}

@book{b41,
	
	
		,
	title={{She asks for kinder Joy. 10. So adamant on it}}
				
	

}

@book{b42,
	
	
		,
	title={{There are some chocolate ads}}
		
	
	,
	note={which come up}

}

@book{b43,
	
	
		,
	title={{Whenever we go to food city}}
		
	

}

@book{b44,
	
	
		,
	title={{Different ads are more impressive. 17. The technique}}
		
	

}

@book{b45,
	
	
		,
	title={{Shape looks different}}
		
	

}

@book{b46,
	
	
		,
	title={{Colour, shape, size are all has influences 20}}
		
	
	,
	note={Ask after watching the TV ads. 21. Drink boost}

}

@book{b47,
	
	
		,
	title={{Change children's thoughts like grew, energy & so on}}
		
	

}