@incollection{, 35FA2A9A463BC041618F3A00934310CA , author={{RajeevKumar} and {University School of Management, Kurukshetra University, Kurukshetra India}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1553945 } @book{b0, , author={{ IAjzen }} , title={{Attitudes, personality and behavior}} New York, NY , publisher={Open University Press} , year={2005} , note={2nd ed.} } @book{b1, , title={{Customer perceptions of technology-based banking service quality provided by banks operating in}} , author={{ SMAlkibsi } and { MLind }} , year={2010} } @incollection{b2, , title={{}} , author={{ Yemen }} , journal={{Dissertation Abstracts International}} 04 72 } @incollection{b3, , title={{Some new thoughts on conceptualizing perceived service quality: A hierarchical approach}} , author={{ MKBrady } and { JJCronin }} , journal={{Journal of Marketing}} 65 , year={2001} } @incollection{b4, , title={{Customer expectations of the Taiwan banking industry}} , author={{ CChang }} , journal={{Dissertation Abstracts International}} 68 11 , year={2007} } @book{b5, , author={{ JWCreswell }} , title={{Educational research: Planning, conducting, and evaluating quantitative and qualitative research}} Upper Saddle River, NJ , publisher={Pearson} , year={2008} , note={3rd ed.} } @incollection{b6, , title={{Measuring service quality: A reexamination and extension}} , author={{ JCronin } and { STaylor }} , journal={{Journal of Marketing}} 56 , year={1992} } @incollection{b7, , title={{Self-service technology adoption: comparing three technologies}} , author={{ JMCurran } and { MLMeuter }} , journal={{Journal of Services Marketing}} 19 , year={2005} } @incollection{b8, , title={{Incorporating choice into an attitudinal framework: Analyzing models of mental comparison processes}} , author={{ PADabholkar }} , journal={{Journal of Consumer Research}} 21 , year={1994} } @incollection{b9, , title={{A measure of service quality for retail stores: Scale development and validation}} , author={{ PDabholkar } and { DThorpe } and { JRentz }} , journal={{Journal of the Academy of Marketing Science}} 24 , year={1996} } @incollection{b10, , title={{Does trust in the bank build trust in its technology-based channels}} , author={{ SDimitriadis } and { NKyrezis }} , journal={{Journal of Financial Services Marketing}} 13 , year={2008} } @incollection{b11, , title={{A service quality model and its marketing implications}} , author={{ CGronroos }} , journal={{European Journal of Marketing}} 18 4 , year={1984} } @incollection{b12, , title={{}} , author={{ EKaynak }} , journal={{Editorial. 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