@incollection{,
	
					
					
					35C1E39C5945E503BFDF0492114236EE
				,
	author={{Wong AiJean} and {Dr. RashadYazdanifard} and {Help College Of Arts And Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1553337
}

@incollection{b0,
	
	
		,
	title={{Promotion objectives, strategies and tools}}
	
	
		,
	journal={{Journal of Contemporary Research}}
		,
	editor={Abdalnaser Ahmad Salem Jaradat, Jaradat, M., & Fatima Lahcen Ait Yassine.}
		
			3
			2
			1682
			,
	year={2011}
		
	
	,
	note={Business}

}

@incollection{b1,
	
	
		,
	title={{Consumer evaluations of sales promotion: The effect on brand choice}}
		,
	author={{
			B AAlvarez
		} and {
			RVCasielles
		}}
		
		10.1108/03090560510572016
	
	
		,
	journal={{European Journal of Marketing}}
		
			39
			1
			
			,
	year={2005}
		
	

}

@book{b2,
	
	
		,
	author={{
			RCBlattberg
		} and {
			SANeslin
		}}
		
		,
	title={{Sales Promotion: Concepts, Methods, and Strategies}}
				
			,
	year={1990}
		
	

}

@book{b3,
	
	
		,
	title={{}}
		,
	author={{
			Prentice-Hall
		}}
		
			,
	address={Englewood Cliffs, NJ}
		
	

}

@incollection{b4,
	
	
		,
	title={{How promotions work}}
		,
	author={{
			RCBlattberg
		} and {
			RBriesch
		} and {
			EJFox
		}}
		
		
	
	
		,
	journal={{Marketing science}}
		
			14
			3
			
			,
	year={1995}
		
	

}

@incollection{b5,
	
	
		,
	title={{The Costly Bargain of Trade Promotion}}
		,
	author={{
			RBuzzell
		} and {
			JQuelch
		} and {
			WSalmon
		}}
		
		
	
	
		,
	journal={{Harvard Business Review}}
		
			68
			2
			
			,
	year={1990}
		
	

}

@incollection{b6,
	
	
		,
	title={{A benefit congruency framework of sales promotion effectiveness}}
		,
	author={{
			PChandon
		} and {
			BWansink
		} and {
			GLaurent
		}}
		
		
		10.1509/jmkg.64.4.65.18071
	
	
		,
	journal={{Journal of Marketing}}
		
			64
			4
			
			,
	year={2000}
		
	

}

@incollection{b7,
	
	
		,
	title={{Nonfinancial motives and bargain hunting}}
		,
	author={{
			PRDarke
		} and {
			JLFreedman
		}}
		
	
	
		,
	journal={{Journal of Applied Social Psychology}}
		
			25
			
			,
	year={1995}
		
	

}

@incollection{b8,
	
	
		,
	title={{Consumer skepticism and promotion effectiveness}}
		,
	author={{
			PDe Pechpeyrou
		} and {
			POdou
		}}
		
	
	
		,
	journal={{Recherche Et Applications En Marketing (English Edition)}}
		
			27
			2
			
			,
	year={2012}
		
	

}

@incollection{b9,
	
	
		,
	title={{Sales promotion}}
		,
	author={{
			TGherasim
		}}
	
	
		,
	journal={{Economy Transdisciplinarity Cognition}}
		
			15
			2
			186
			,
	year={2012}
		
	

}

@incollection{b10,
	
	
		,
	title={{How sales promotion can work for and against you}}
		,
	author={{
			SWHartley
		} and {
			JCross
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			5
			
			,
	year={1988}
		
	

}

@incollection{b11,
	
	
		,
	title={{Measuring the implications of sales and consumer inventory behavior}}
		,
	author={{
			IHendel
		} and {
			ANevo
		}}
		
	
	
		,
	journal={{Econometrica}}
		
			74
			6
			
			,
	year={2006}
		
	

}

@incollection{b12,
	
	
		,
	title={{An investigation of consumer response to sales promotions in developing markets: a three-country analysis}}
		,
	author={{
			LCHuff
		} and {
			DLAlden
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			38
			3
			
			,
	year={1998}
		
	

}

@incollection{b13,
	
	
		,
	title={{Consumer reactions to electronic shopping on the World Wide Web}}
		,
	author={{
			SLJarvenpaa
		} and {
			PATodd
		}}
		
	
	
		,
	journal={{International Journal of Electronic Commerce}}
		
			1
			2
			
			,
	year={1996}
		
	

}

@incollection{b14,
	
	
		,
	title={{Transaction-specific satisfaction and overall satisfaction: an empirical analysis}}
		,
	author={{
			MAJones
		} and {
			JSuh
		}}
		
	
	
		,
	journal={{Journal of Services Marketing}}
		
			14
			2
			
			,
	year={2000}
		
	

}

@incollection{b15,
	
	
		,
	title={{The impact of consumer oriented sales promotion techniques on customer purchase}}
		,
	author={{
			VKalaiselvan
		}}
	
	
		,
	journal={{International Journal of Applied Services Marketing Perspectives}}
		
			2
			1
			313
			,
	year={2013}
		
	

}

@incollection{b16,
	
	
		,
	title={{The effects of adjacent competitors and promotion on brand sales}}
		,
	author={{
			ALKeel
		} and {
			DPadgett
		}}
		
		10.1108/JCM-02-2014-0860
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			32
			1
			
			,
	year={2015}
		
	

}

@book{b17,
	
	
		,
	author={{
			PKotler
		}}
		,
	title={{Marketing Management: Analysis, Planning, Implementation and Control}}
				
			,
	year={1988}
		
	
	,
	note={6th ed)}

}

@incollection{b18,
	
	
		,
	title={{The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour}}
		,
	author={{
			SLiao
		} and {
			YShen
		} and {
			CChu
		}}
		
		
		10.1111/j.1470-6431.2009.00770.x
	
	
		,
	journal={{International Journal of Consumer Studies}}
		
			33
			3
			
			,
	year={2009}
		
	

}

@incollection{b19,
	
	
		,
	title={{Price perceptions and consumer shopping behavior: a field study}}
		,
	author={{
			DRLichtenstein
		} and {
			NMRidgway
		} and {
			RGNetemeyer
		}}
		
		
	
	
		,
	journal={{Journal of marketing research}}
		
			
			,
	year={1993}
		
	

}

@incollection{b20,
	
	
		,
	title={{The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice}}
		,
	author={{
			FMela
		} and {
			Gupta
		} and {
			DRLehmann
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			34
			5
			
			,
	year={1997}
		
	

}

@incollection{b21,
	
	
		,
	title={{The long-term impact of promotions on consumer stockpiling behavior}}
		,
	author={{
			CFMela
		} and {
			KJedidi
		} and {
			DBowman
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			
			,
	year={1998}
		
	

}

@book{b22,
	
	
		,
	title={{}}
		,
	author={{
			TMontaner
		} and {
			LChernatony
		} and {
			IBuil
		}}
		
		
		
			,
	year={2011}
		
	

}

@incollection{b23,
	
	
		,
	title={{Consumer response to gift promotions}}
		10.1108/10610421111121099
	
	
		,
	journal={{The Journal of Product & Brand Management}}
		
			20
			2
			
		
	

}

@incollection{b24,
	
	
		,
	title={{Customer behavioral responses to sales promotion: the role of fear of losing face}}
		,
	author={{
			NONdubisi
		} and {
			TMChiew
		}}
		
	
	
		,
	journal={{Asia Pacific Journal of Marketing and Logistics}}
		
			17
			1
			
			,
	year={2005}
		
	

}

@incollection{b25,
	
	
		,
	title={{Sales promotion and consumer loyalty: A study of nigerian tecommunication industry}}
		,
	author={{
			OOmotayo
		} and {
			JAAbolaji
		} and {
			OOAdewale
		}}
		
		
	
	
		,
	journal={{Journal of Competitiveness}}
		
			3
			4
			,
	year={2011}
		
	

}

@book{b26,
	
	
		,
	title={{Sales Promotion Management}}
		,
	author={{
			JAQuelch
		}}
		
			,
	year={1989}
			,
	publisher={Prentice-Hall Inc}
			,
	address={Englewood Cliffs, NJ}
		
	

}

@incollection{b27,
	
	
		,
	title={{When do price promotions signal quality? The effect of dealing on perceived service quality}}
		,
	author={{
			PRaghubir
		} and {
			KCorfman
		}}
		
	
	
		,
	journal={{Advances in consumer research}}
		
			22
			
			,
	year={1995}
		
	

}

@incollection{b28,
	
	
		,
	title={{A Coupon Is More Than a Low Price: Evidence from a Shopping-Simulation Study}}
		,
	author={{
			RMSchindler
		}}
	
	
		,
	journal={{Psychology & Marketing}}
		
			9
			6
			
			,
	year={1992}
		
	

}

@incollection{b29,
	
	
		,
	title={{Social media's slippery slope: challenges, opportunities and future research directions}}
		,
	author={{
			DESchultz
		} and {
			JJPeltier
		}}
		
	
	
		,
	journal={{Journal of Research in Interactive Marketing}}
		
			7
			2
			
			,
	year={2013}
		
	

}

@incollection{b30,
	
	
		,
	title={{Sales promotion influencing consumer brand preferences/purchases}}
		,
	author={{
			DESchultz
		} and {
			MPBlock
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			31
			3
			
			,
	year={2014}
		
	

}

@book{b31,
	
	
		,
	title={{Advertising, Promotion, and Supplemental Aspects of Intergrated Marketing Communications}}
		,
	author={{
			TAShimp
		}}
		
			,
	year={2003}
			,
	publisher={Thomson South-Western}
			,
	address={Bostan, MA}
		
	
	,
	note={6th ed}

}

@incollection{b32,
	
	
		,
	title={{Experimental evidence on the negative effect of product features and sales promotions on brand choice}}
		,
	author={{
			ISimonson
		} and {
			ZCarmon
		} and {
			SO'curry
		}}
		
		
	
	
		,
	journal={{Marketing Science}}
		
			13
			1
			
			,
	year={1994}
		
	

}

@incollection{b33,
	
	
		,
	title={{Decomposing the sales promotion bump with store data}}
		,
	author={{
			HJVan Heerde
		} and {
			PS HLeeflang
		} and {
			DRWittink
		}}
		
		
		10.1287/mksc.1040.0061
	
	
		,
	journal={{Marketing Science}}
		
			23
			3
			
			,
	year={2004}
		
	

}

@incollection{b34,
	
	
		,
	title={{Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence}}
		,
	author={{
			VAZeithaml
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			
			,
	year={1988}
		
	

}