@incollection{,
	
					
					
					34EDA863CF0E87C57C69871540EB9693
				,
	author={{Wong FuiYeng} and {RashadYazdanifard} and {Help College of Arts and Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1551723
}

@incollection{b0,
	
	
		,
	title={{How green marketing can create a sustainable competitive advantage for a business}}
		,
	author={{
			DArseculeratne
		} and {
			RYazdanifard
		}}
		
	
	
		,
	journal={{International business research}}
		
			7
			
			,
	year={2014}
		
	
	,
	note={Retrieved from http}

}

@incollection{b1,
	
	
		,
	title={{Consumers' buying behavior towards green products: An exploratory study}}
		,
	author={{
			CMAgyeman
		}}
		
	
	
		,
	journal={{International Journal of Management Research and Business Strategy}}
		
			3
			
			,
	year={2014}
		
	

}

@incollection{b2,
	
	
		,
	title={{The effectiveness of green advertising: Influences of claims specificity, product's environmental relevance and consumers' pro-environmental orientation}}
		,
	author={{
			UAlniacik
		} and {
			C&yilmaz
		}}
		
		
	
	
		,
	journal={{Economic Inferences}}
		
			14
			
			,
	year={2012}
		
	

}

@book{b3,
	
	
		,
	title={{Green consumer behavior: Empirical study of swedish consumer behavior}}
		,
	author={{
			UAwan
		} and {
			MARaza
		}}
		
		
		
	

}

@incollection{b4,
	
	
		,
	title={{Green marketing and its impact on consumer buying behavior}}
		,
	author={{
			ABoztepe
		}}
		
	
	
		,
	journal={{European Journal of Economic and Political Studies}}
		
			1
			
			,
	year={2012}
		
	

}

@incollection{b5,
	
	
		,
	title={{Green marketing and its impacts on consumer behavior in sports shops}}
		,
	author={{
			JSBagheri
		}}
		
	
	
		,
	journal={{Annals ofApplied Sport Science}}
		
			2
			
			,
	year={2014}
		
	

}

@book{b6,
	
	
		,
	title={{Environmental marketing: A model of consumer behavior}}
		,
	author={{
			MBui
		}}
		
		
			,
	year={2005}
		
	

}

@incollection{b7,
	
	
		,
	title={{Green marketing: A study of consumers' attitude towards environment friendly products}}
		,
	author={{
			JCherian
		} and {
			JJacob
		}}
		
		
	
	
		,
	journal={{Asian Social Science}}
		
			8
			
			,
	year={2012}
		
	

}

@book{b8,
	
	
		,
	title={{Effect of green marketing on consumer purchase behavior}}
		,
	author={{
			NDelafrooz
		} and {
			MTaleghani
		} and {
			BNouri
		}}
		
		
		10.5339/connect.2014.5
		
		
			,
	year={2014}
		
	

}

@book{b9,
	
	
		,
	title={{Fact sheet-Green marketing}}
		
		
			10
		
	

}

@book{b10,
	
	
		,
	title={{Sustainable business marketing}}
		,
	author={{
			RGittell
		} and {
			MMagnusson
		} and {
			MMerenda
		}}
		
		
		
		
			,
	year={2015}
		
	

}

@incollection{b11,
	
	
		,
	title={{Green Marketing-A changing concept in changing time}}
		,
	author={{
			MGhosh
		}}
	
	
		,
	journal={{BVIMR Management Edge}}
		
			4
			1
			
			,
	year={2011}
		
	

}

@incollection{b12,
	
	
		,
	title={{Green advertising and environmentally responsible consumer behaviors: linkages examined}}
		,
	author={{
			DHaytko
		} and {
			EMatulich
		}}
		
		
	
	
		,
	journal={{Green Advertising and Environmentally}}
		
			1
			
		
	

}

@incollection{b13,
	
	
		,
	title={{The influence of consumers' perception of green products on green purchase intention}}
		,
	author={{
			WKong
		} and {
			AHarun
		} and {
			RSulong
		} and {
			JLily
		}}
		
		
		
		
	
	
		,
	journal={{International Journal of Asian Social Science}}
		
			4
			8
			
			,
	year={2014}
		
	

}

@book{b14,
	
	
		,
	title={{Factors affecting consumers' green purchasing behavior: An integrated conceptual framework}}
		,
	author={{
			HKaufmann
		} and {
			MPanni
		} and {
			YOrphanidou
		}}
		
		
		
		
			,
	year={2012}
		
	

}

@book{b15,
	
	
		,
	title={{Greening the marketing mix}}
		,
	author={{
			IKontic
		} and {
			JBiljeskovic
		}}
		
		
		
			,
	year={2010}
		
	

}

@book{b16,
	
	
		,
	title={{}}
		,
	author={{
			DBNagaraju
		} and {
			HDThejaswini
		}}
		
		
			,
	year={2014}
		
	

}

@incollection{b17,
	
	
		,
	title={{Consumers\' perception analysis-market awareness towards ecofriendly fmcg products-a case study of mysore district}}
		
	
	
		,
	journal={{IOSR Journal of Business and Management}}
		
			16
			
		
	

}

@incollection{b18,
	
	
		,
	title={{Investigation of green marketing tools' effect on consumers' purchase behavior}}
		,
	author={{
			ERahbar
		} and {
			NAWahid
		}}
		
		10.1108/17515631111114877
	
	
		,
	journal={{Business strategy series}}
		
			12
			2
			
			,
	year={2011}
		
	

}

@incollection{b19,
	
	
		,
	title={{An overview of green marketing}}
		,
	author={{
			MLRajeshkumar
		}}
		
	
	
		,
	journal={{Naamex International Journal of Management Research}}
		
			2
			
			,
	year={2012}
		
	

}

@book{b20,
	
	
		
		,
	title={{Retrieved from the Starbucks company website}}
				
	

}

@book{b21,
	
	
		,
	title={{Green Awareness effects on consumer's purchasing decision: Some insights from malaysia. Green awareness effect}}
		,
	author={{
			NMSuki
		}}
		
		
			,
	year={2013}
			9
			
		
	

}

@incollection{b22,
	
	
		,
	title={{Green marketing and its impact on consumer buying behavior}}
		,
	author={{
			BSaini
		}}
		
	
	
		,
	journal={{International Journal of Engineering Science Invention}}
		
			2
			
			,
	year={2013}
		
	

}

@incollection{b23,
	
	
		,
	title={{Green Marketing-A tool for sustainable development}}
		,
	author={{
			RVandhana
		} and {
			GKarpagavalli
		} and {
			DARavi
		}}
		
		
		
	
	
		,
	journal={{Global research analysis}}
		
			2
			
			,
	year={2013}
		
	

}

@book{b24,
	
	
		,
	title={{A theoretical approach to concept of green marketing assits}}
		,
	author={{
			DYakup
		} and {
			ZSevil
		}}
		
		
			,
	year={2011}
		
	

}

@incollection{b25,
	
	
		,
	title={{}}
	
	
		,
	journal={{Interdisciplinary Journal Of Contemporary Research In Business}}
		
			3
			2
			
		
	

}

@incollection{b26,
	
	
		,
	title={{The impact of green marketing on customer satisfaction and environmental safety}}
		,
	author={{
			RYazdanifard
		} and {
			IEMercy
		}}
		
		
	
	
		,
	journal={{Computer Communication and Management}}
		
			5
			
			,
	year={2011. 2011}
		
	

}