@incollection{,
	
					
					
					742B8456B4EDE39869A119F14871CD3F
				,
	author={{Dilogini.K} and {S.Shivany} and {University of Jaffna, Sri Lanka}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}154515
}

@book{b0,
	
	
		,
	title={{the media and advertising: a table of two-sided markets}}
		,
	author={{
			JeanAnderson
		}}
		
			,
	year={2005. 2005060}
		
	
	,
	note={discussion papers (econdépartement des sciences economiques. universitécatholique de louvain. département des sciences economiques}

}

@incollection{b1,
	
	
		,
	title={{Observation of parent-child interaction in supermarket decision-making}}
		,
	author={{
			CAtkin
		}}
	
	
		,
	journal={{Journal of marketing}}
		
			42
			
			,
	year={1978}
		
	

}

@incollection{b2,
	
	
		,
	title={{The nature of television advertising to children}}
		,
	author={{
			FEBarcus
		}}
	
	
		,
	booktitle={{children and the faces of television}}
				,
	editor={
			Palmer
			Dorr
		}
		New york
		
			,
	publisher={academic press}
			,
	year={1980}
			
		
	

}

@book{b3,
	
	
		,
	author={{
			HRBernard
		}}
		,
	title={{Research Methods in Anthropology: Qualitative and quantitative methods}}
				Walnut Creek, California
		
			,
	publisher={Alta Mira Press}
			,
	year={2002}
		
	
	,
	note={3rd edition}

}

@incollection{b4,
	
	
		,
	title={{}}
		,
	author={{
			ABryman
		}}
	
	
		,
	journal={{Social Research Methods}}
		
			,
	year={2008}
			,
	publisher={Oxford University Press}
		
	
	,
	note={3rd ed.}

}

@book{b5,
	
	
		,
	author={{
			Bryman
		}}
		,
	title={{Business research methods}}
				Oxford
		
			,
	publisher={oxford university press}
			,
	year={2011}
		
	
	,
	note={Third edition}

}

@incollection{b6,
	
	
		,
	title={{the unintended effects of television advertising: a parent-child survey}}
		,
	author={{
			MBuijzen
		} and {
			.M
		}}
		
	
	
		,
	journal={{communication research}}
		
			30
			
			,
	year={2003b}
		
	

}

@book{b7,
	
	
		,
	title={{the effects of television advertising on materialism, parent-child conflict, and unhappiness: a review of research}}
		,
	author={{
			MBuijzen
		} and {
			.M
		}}
		
		
			,
	year={2003a}
			24
			
		
	
	,
	note={applied developmental psychology}

}

@incollection{b8,
	
	
		,
	title={{Age variances of children and conflict with their Parents instigated by television advertisements}}
		,
	author={{
			KDilogini
		} and {
			SShivany
		}}
		
	
	
		,
	journal={{South Asian Journal of Marketing & Management Research (SAJMMR)}}
		2249-877X
		
			4
			,
	year={2014. Dec. 2014}
		
	

}

@book{b9,
	
	
		
		,
	title={{a review on food and beverages advertisements on television aimed at children", international journal of scientific and research publications}}
				
			,
	year={2012}
			4
			
		
	

}

@incollection{b10,
	
	
		,
	title={{Some unintended consequences of TV advertising to children}}
		,
	author={{
			MGoldberg
		}}
	
	
		,
	journal={{Journal of consumer research}}
		
			5
			
			,
	year={1978}
		
	

}

@incollection{b11,
	
	
		,
	title={{Marketing Obesity? Junk Food, Advertising and kids}}
		,
	author={{
			RhondaJolly
		}}
		
	
	
		,
	journal={{Parliament of Australia Research Paper}}
		
			9
			,
	year={2011. 2010-11}
		
	

}

@incollection{b12,
	
	
		,
	title={{Sampling issues in family research}}
		,
	author={{
			GCKitson
		} and {
			BSussman
		} and {
			GKWilliams
		} and {
			RBZeehandelaar
		} and {
			BKShickmanter
		} and {
			JLSteinberger
		}}
		
		
		
		
		
	
	
		,
	journal={{Journal of Marriage and the Family}}
		
			44
			
			,
	year={1982}
		
	

}

@incollection{b13,
	
	
		,
	title={{Culture and communication: can landscape visualization improve forest management consultation with indigenous communities?}}
		,
	author={{
			JL S R JLewis
		} and {
			Sheppard
		}}
		
	
	
		,
	journal={{Landscape and Urban Planning}}
		
			77
			
			,
	year={2006}
		
	

}

@book{b14,
	
	
		,
	title={{Naturalistic inquiry}}
		,
	author={{
			YSLincoln
		} and {
			EGGuba
		}}
		
		
			,
	year={1985}
			,
	publisher={Sage}
			,
	address={Beverly Hills, CA}
		
	

}

@book{b15,
	
	
		,
	title={{curbs on children's ads, an urgent need", archives, Sunday observer, srilanka}}
		,
	author={{
			LionelWijesiri
		}}
		
			,
	year={2012. aug 5, 2012}
		
	

}

@book{b16,
	
	
		,
	title={{Qualitative Data Analysis}}
		,
	author={{
			MMiles
		} and {
			AHuberman
		}}
		
		
			,
	year={1994}
			,
	address={Sage, London}
		
	

}

@book{b17,
	
	
		,
	title={{qualitative research methods: a data collector's field guide}}
		,
	author={{
			CynthiaNatashamack
		} and {
			Wood
		}}
		
		
			,
	year={2005}
		
	
	,
	note={research triangle park. north carolina: family health international}

}

@incollection{b18,
	
	
		,
	title={{the role of television in the construction of consumer reality}}
		,
	author={{
			.JO'guinn
		} and {
			Shrum
		}}
		
	
	
		,
	journal={{journal of consumer research}}
		
			23
			4
			
			,
	year={1997. march}
		
	

}

@book{b19,
	
	
		,
	author={{
			MQPatton
		}}
		,
	title={{Qualitative evaluation and research methods}}
				Thousand Oaks, CA
		
			,
	publisher={Sage Publications, Inc}
			,
	year={2002}
		
	
	,
	note={3rd ed.}

}

@incollection{b20,
	
	
		,
	title={{Social comparison and the idealized images of advertising}}
		,
	author={{
			MLRichins
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			18
			
			,
	year={1991}
		
	

}

@book{b21,
	
	
		,
	title={{children's attitude towards TV advertisements in pakistan}}
		,
	author={{
			Shahbazshabbir
		}}
		
			,
	year={2008}
		
	
	,
	note={muhammad}

}

@incollection{b22,
	
	
		,
	title={{}}
		,
	author={{
			Sheikh
		}}
	
	
		,
	journal={{journal of communication}}
		
			27
			1
			
			,
	year={1977}
		
	
	,
	note={conflict in the family over commercials}

}

@incollection{b23,
	
	
		,
	title={{exploring consumers' attitude toward local TV commercials in the post conflict marketing environment: grounded theory approach}}
		,
	author={{
			SShivany
		}}
	
	
		,
	booktitle={{competency building strategies in business & technology, international research conference of sri ram institute of business management}}
				
			,
	year={2011}
			
		
	

}

@book{b24,
	
	
		,
	title={{the effects of television food advertisement on childern's food purchasing}}
		,
	author={{
			Yasareaktasarnas
		}}
		
			,
	year={2005}
		
	

}

@book{b25,
	
	
		,
	title={{does food advertising make children obese?}}
		,
	author={{
			BrianYoung
		}}
		
			,
	year={2003. april-june, 19-26}
		
	
	,
	note={Advertising &marketing to children}

}

@book{b26,
	
	
		,
	title={{Annexure Examples of Coding: Four Tables}}
		,
	author={{
			WoodsPeter
		}}
		
			,
	year={2006}
		
		
			University of Plymouth
		
	
	,
	note={Qualitative Research. Source: Author constructed}

}

@book{b27,
	
	
		,
	title={{IQ1: Does your child pay attention to TV commercial when watching TV?}}
		
	
	,
	note={1st coding/open coding 2nd coding/axial coding Findings/concepts}

}

@book{b28,
	
	
		,
	title={{Ads are very colorful}}
		
	

}

@book{b29,
	
	
		,
	title={{There is a kid dish music, dance}}
		
	

}

@book{b30,
	
	
		,
	title={{They love to watch}}
		
	

}

@incollection{b31,
	
	
		,
	title={{}}
	
	
		,
	journal={{Change the channel}}
		
	

}

@book{b32,
	
	
		,
	title={{}}
		,
	author={{
			IndianAds
		}}
		
	

}

@book{b33,
	
	
		,
	title={{Songs, music are very much attractive. 1. More attention. 2. Colour full & attractive}}
		
	

}

@book{b34,
	
	
		,
	title={{They are more interested in kid's advertisements}}
				
	

}

@book{b35,
	
	
		,
	title={{They don't watch all the time}}
		
	

}

@book{b36,
	
	
		,
	title={{Elder one goes away}}
		
	

}

@book{b37,
	
	
		,
	title={{Observes it so attention ally}}
		
	

}

@book{b38,
	
	
		,
	title={{Watch that without blinking}}
		
	

}

@book{b39,
	
	
		,
	title={{Don't watch all the time}}
		
	

}

@book{b40,
	
	
		,
	title={{Television Advertisements and Children's Behavior: Parents' Experence base Study in the Post-War Context 23. Something related to them}}
		
	

}

@book{b41,
	
	
		,
	title={{IQ3: Do you believe your child's product requests are influenced by televised advertisements? If so, how is she/ he influenced?}}
		
	
	,
	note={1st coding/open coding 2nd coding/axial coding Findings/concepts}

}

@book{b42,
	
	
		,
	title={{}}
		,
	author={{
			Yes
		}}
		
	
	,
	note={there is a link between them}

}

@book{b43,
	
	
		,
	title={{That's an attraction}}
		
	

}

@book{b44,
	
	
		,
	title={{As shown on the ads}}
		
	

}

@book{b45,
	
	
		,
	title={{Kids want everything they see}}
		
	

}

@book{b46,
	
	
		,
	title={{There is a link between child's product request & TV ads}}
		
	

}

@book{b47,
	
	
		,
	title={{Younger ones follow them}}
		
	

}

@book{b48,
	
	
		,
	title={{They get told off}}
		
	

}

@book{b49,
	
	
		,
	title={{They angry with us}}
		
	

}

@book{b50,
	
	
		,
	title={{It affects' on child's studies, eat, and sleep as well. 2. Child gets angry with parents}}
		
	

}

@book{b51,
	
	
		,
	title={{Disobey the parents}}
		
	

}

@book{b52,
	
	
		,
	title={{They show the sadness}}
		
	

}

@incollection{b53,
	
	
		,
	title={{}}
	
	
		,
	journal={{Children would cry}}
		
	

}

@book{b54,
	
	
		,
	title={{They will be depressed}}
		
	

}